China's E-cigarette Export to Malaysia Drops in September 2023

According to the latest trade data from the General Administration of Customs of the People's Republic of China, 2FIRSTS has compiled the e-cigarette export data to Malaysia in September 2023. The details are as follows:

The export volume amounted to approximately 30.83 million dollars, reflecting a month-on-month decrease of 4.91% and a year-on-year decrease of 4.62%.

Exports amounted to approximately 730 tons, representing a decrease of 5.01% compared to the previous period, while experiencing a growth of 26.00% compared to the same period last year.

The export unit price was $42.24 per kilogram, increasing by 0.10% month-on-month but decreasing by 24.30% year-on-year. The average price of "e-cigarettes and similar personal electronic vaporizing devices" was $3.94 per unit.

Among them, "e-cigarettes and similar personal electronic vaporizers" accounted for 13.35% of the export categories, while "non-combustible products without tobacco or reconstituted tobacco, containing nicotine for oral use" accounted for 86.65%.

According to the Malaysian Vaping Chamber of Commerce (MVCC) 2023 report, the retail sales of e-cigarettes in Malaysia have increased by 53% to nearly 3.5 billion Ringgit in 2023 compared to 2019. In 2022, the number of adult e-cigarette users has grown by 27% from 2019, reaching 1.4 million. The market share of disposable e-cigarettes has rapidly expanded to 32%. The number of dedicated e-cigarette stores or retailers selling only e-cigarette products has decreased from 3,000 in 2019 to 2,500 last year, while the number of regular retailers offering e-cigarette products is expected to increase to approximately 7,500 by 2022.

According to a report by MVCC, the most common flavors frequently purchased by e-cigarette users are fruit (61%), followed by menthol or mint (31%), coffee (19%), candy (16%), tobacco (15%), chocolate (11%), beverage flavors (6%), clove (5%), and unflavored (3%).