Effects of Flavor Ban on E-Cigarette Users

Dec.02.2022
Effects of Flavor Ban on E-Cigarette Users
Less than 5% of surveyed adult e-cigarette users quit smoking due to bans, with most switching to alternative tobacco products.

A study published in Tobacco Control revealed that out of 3,500 adult e-cigarette users surveyed, less than 5% quit smoking due to bans. Instead, the majority of respondents turned to other tobacco products not covered by the ban or different flavors of e-cigarettes.


An increasing body of literature suggests that the flavorings in e-cigarettes can cause harm when inhaled, making the ban on flavors reasonable," says Deborah J. Ossip, an expert in tobacco research and professor in the Department of Public Health Sciences and Community Center. The University of Rochester Medical Center's Department of Health and Prevention was a co-author of the study. "However, the ban appears to be ineffective. People, including young people, can still obtain flavored products and are still using them.


Dr. Dongmei Li, Associate Professor of Clinical and Translational Research in Obstetrics and Gynecology and Public Health Sciences at URMC, stated that a major concern is that the ban does not cover disposable e-cigarettes and cartridge-based e-cigarettes that use tanks instead of pods.


Other types of flavored e-cigarettes, especially disposable e-cigarettes, have become very popular after the FDA policy," says Li. "The FDA policy also did not ban mint or tobacco-flavored products - our research shows that many people turned to mint-flavored e-cigarettes after the ban. It seems that many people think that menthol is a good taste.


In the survey of respondents, nearly 30% have switched to canned or disposable flavored e-cigarettes, while another 30% have switched to mint or tobacco flavored pods. 14% have switched to combustible products like cigarettes, 5% have switched to smokeless tobacco, and less than 5% have quit using electronic cigarettes since the ban was enacted.


2FIRSTS will continue to track and report on this issue. Further updates will be available on the "2FIRSTS APP". Scan the QR code below to download the app.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Rethinking Nicotine Harm Reduction: A Neuroscientist’s Perspective on Scientific Gaps and Future Directions — By Dr. Xin-an Liu
Rethinking Nicotine Harm Reduction: A Neuroscientist’s Perspective on Scientific Gaps and Future Directions — By Dr. Xin-an Liu
After France’s ANSES report on nicotine products and harm reduction, Dr. Xin-an Liu wrote to 2Firsts reassessing the field’s foundations. She argues the debate reveals gaps in evidence on long-term behavioral substitution, addiction pathways and neurobiological impacts, and calls for longitudinal research, integrated behavioral science and neuroimaging, clearer risk assessment and stronger transparency to ensure policy and next-generation product development rest on solid evidence.
Industry Insight
Feb.24
Product | Claiming “U.S.-Made E-Liquid” and “80,000 Puffs,” VOOPOO Launches NAVI×Cyph 80K
Product | Claiming “U.S.-Made E-Liquid” and “80,000 Puffs,” VOOPOO Launches NAVI×Cyph 80K
VOOPOO’s website shows the company has introduced the NAVI×Cyph Kit 80K, an open-system, refillable vaping kit claimed to deliver up to 80,000 puffs. The device features a 1,500mAh battery with USB Type-C charging and comes in 12 flavors. A promotional image posted on VOOPOO’s official Instagram account includes the phrase “E-LIQUID BUILT IN THE USA.”
Feb.10 by 2FIRSTS.ai
Panama Seeks Unified Regulation on E-Cigarettes and Heated Tobacco Products, Including Use Restrictions in Public and Private Spaces
Panama Seeks Unified Regulation on E-Cigarettes and Heated Tobacco Products, Including Use Restrictions in Public and Private Spaces
Panamanian authorities are seeking to establish a single regulatory framework aimed at prohibiting the use of e-cigarettes, vaporizers and heated tobacco products in public and private spaces, as well as restricting their advertising and promotion.
Mar.11 by 2FIRSTS.ai
BAT France Confirms Full Compliance as France Implements Nicotine Pouch Ban on April 1from April 2026
BAT France Confirms Full Compliance as France Implements Nicotine Pouch Ban on April 1from April 2026
BAT France said that, under the decree of September 5, 2025 that entered into force on April 1, 2026, it has stopped commercialising its nicotine pouch products in France from that date.
Apr.03 by 2FIRSTS.ai
Canadian Conservative MP’s Promotion of Zyn Draws Opposition From Local Nicotine Pouch Brand
Canadian Conservative MP’s Promotion of Zyn Draws Opposition From Local Nicotine Pouch Brand
Conservative MP Jamil Jivani’s public support for nicotine pouch brand Zyn has drawn attention on Canadian university campuses, but Imperial Tobacco, which makes the only similar Canadian product, Zonnic, said it does not support the promotion of an unauthorized competitor.
Mar.18 by 2FIRSTS.ai
California and New Jersey advance bills to curb vape-waste risks tied to facility fires
California and New Jersey advance bills to curb vape-waste risks tied to facility fires
US state lawmakers and recycling groups are pursuing 2026 measures to address safety issues linked to vape waste through legislation, take-back programs and educational outreach. California’s State Assembly passed a bill to ban disposable vape pens, while New Jersey reintroduced an extended producer responsibility bill for e-cigarettes.
Feb.05 by 2FIRSTS.ai