Effects of Flavor Ban on E-Cigarette Users

Dec.02.2022
Effects of Flavor Ban on E-Cigarette Users
Less than 5% of surveyed adult e-cigarette users quit smoking due to bans, with most switching to alternative tobacco products.

A study published in Tobacco Control revealed that out of 3,500 adult e-cigarette users surveyed, less than 5% quit smoking due to bans. Instead, the majority of respondents turned to other tobacco products not covered by the ban or different flavors of e-cigarettes.


An increasing body of literature suggests that the flavorings in e-cigarettes can cause harm when inhaled, making the ban on flavors reasonable," says Deborah J. Ossip, an expert in tobacco research and professor in the Department of Public Health Sciences and Community Center. The University of Rochester Medical Center's Department of Health and Prevention was a co-author of the study. "However, the ban appears to be ineffective. People, including young people, can still obtain flavored products and are still using them.


Dr. Dongmei Li, Associate Professor of Clinical and Translational Research in Obstetrics and Gynecology and Public Health Sciences at URMC, stated that a major concern is that the ban does not cover disposable e-cigarettes and cartridge-based e-cigarettes that use tanks instead of pods.


Other types of flavored e-cigarettes, especially disposable e-cigarettes, have become very popular after the FDA policy," says Li. "The FDA policy also did not ban mint or tobacco-flavored products - our research shows that many people turned to mint-flavored e-cigarettes after the ban. It seems that many people think that menthol is a good taste.


In the survey of respondents, nearly 30% have switched to canned or disposable flavored e-cigarettes, while another 30% have switched to mint or tobacco flavored pods. 14% have switched to combustible products like cigarettes, 5% have switched to smokeless tobacco, and less than 5% have quit using electronic cigarettes since the ban was enacted.


2FIRSTS will continue to track and report on this issue. Further updates will be available on the "2FIRSTS APP". Scan the QR code below to download the app.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

BENDSTA Urges Prime Minister to Review Bangladesh’s 2025 Tobacco Control Ordinance
BENDSTA Urges Prime Minister to Review Bangladesh’s 2025 Tobacco Control Ordinance
The Bangladesh Electronic Nicotine Delivery System Traders Association (BENDSTA) has urged the prime minister to initiate a comprehensive parliamentary review of the Smoking and Tobacco Products Use (Control) Ordinance, 2025.
Mar.12 by 2FIRSTS.ai
Japan Tobacco Launches Nordic Spirit Nicotine Pouches in Japan; Nationwide Rollout Starts April 6
Japan Tobacco Launches Nordic Spirit Nicotine Pouches in Japan; Nationwide Rollout Starts April 6
Japan Tobacco (JT) has introduced the new Nordic Spirit nicotine pouch brand in Japan. The Cola Fizz Medium flavor began early sales on March 3, 2026 via the CLUB JT online shop, and will be rolled out sequentially from April 6 through nationwide channels including 7-Eleven, Lawson, and NewDays. The Berry Mix Medium flavor is expected to launch on CLUB JT around mid-March.
Mar.04 by 2FIRSTS.ai
Thai Customs Plans Shift to Per-Unit Fines for Vapes at THB 100 Per Item
Thai Customs Plans Shift to Per-Unit Fines for Vapes at THB 100 Per Item
Thai Customs said on March 18 that it had seized more than 27.3 million foreign cigarettes and 205,445 vape products and related devices in mid-February, with a total value of more than THB 169 million.
Mar.19 by 2FIRSTS.ai
Japan Tax Reform Threatens JTI Heated Tobacco Growth in 2026
Japan Tax Reform Threatens JTI Heated Tobacco Growth in 2026
Japan’s plan to remove the lower tax rate for heated tobacco products could slow growth in the country’s largest HTP market, JTI’s CFO said. Retail prices may rise by 70 to 100 yen, though the company plans phased increases to soften the impact.
JTI
Feb.15
Product | Labeled “Built in the USA” + 33mL Total E-Liquid, iJOY XP100K E-Cigarette Launched in the U.S.
Product | Labeled “Built in the USA” + 33mL Total E-Liquid, iJOY XP100K E-Cigarette Launched in the U.S.
iJOY Launches New IJOY XP100K E-Cigarette on Official Website. The product adopts a combined structure of “pod + power bank + refill e-liquid bottle,” comes pre-filled with 18mL of e-liquid and includes 15mL of refill liquid. It is officially claimed to deliver up to approximately 100,000 puffs, and its packaging bears the wording “BUILT IN THE USA.” It has already gone on sale through some online channels in the United States, with the kit priced at US$19.99.
Apr.08 by 2FIRSTS.ai
Philippine public health groups urge an absolute ban on e-cigarettes and heated tobacco products
Philippine public health groups urge an absolute ban on e-cigarettes and heated tobacco products
Public health groups in the Philippines are urging the government to impose an absolute ban on e-cigarettes, heated tobacco products, and other nicotine delivery products, citing health harms and increasing accessibility among youth. The call follows Myanmar’s move to become the eighth ASEAN country to implement a total vape ban and comes as the Philippine Congress deliberates tobacco and vape taxation.
Feb.28 by 2FIRSTS.ai