ELFBAR 600 e-cigarette Nicotine exceeded: UK supermarkets remove products

On February 6th, the UK Daily Mail reported that the ELFBAR 600 electronic-cigarette in watermelon flavor contained excessive levels of nicotine. As a result, three major UK supermarket chains removed the product from their shelves and one ELFBAR wholesaler recalled the product. On February 10th, ELFBAR met with the Medicines and Healthcare products Regulatory Agency (MHRA) and issued a statement apologizing and promising to recall the non-compliant products. The MHRA had previously stated in a response to 2FIRSTS that ELFBAR had promised to recall the related products until they meet regulatory requirements.

On February 15th, 2FIRSTS editors contacted and interviewed 20 electronic cigarette wholesalers in the UK regarding an incident. Only three of them were willing to be interviewed.

All three wholesalers stated that they have not yet received a recall notice for the ELFBAR 600 product.

A wholesale specialist at a high-end London distributor of e-cigarette products has told 2FIRSTS that "overdosing" of e-liquid is a fairly common problem, not limited to ELFBAR products. The nicotine concentration in ELFBAR products remains at 2% and within acceptable limits, so the overdosing is simply a case of consumers getting slightly more liquid for their money. This can actually benefit the wholesale industry, allowing consumers to purchase more product for the same price.

At the same time, he also stated that the company's ELFBAR 600 product inventory is currently sufficient, and all are compliant products.

According to a report from retail industry publication Betterretailing, ELFBAR has issued an apology letter stating that it is working around the clock with all of its supply chain partners to replace all inventory and ensure that no products containing pods with a 3ml capacity are available in the UK. A new batch with a 2ml capacity is expected to arrive in the next 30 days.

2FIRSTS informed the wholesale commissioner of the news and he responded by saying, "Although the 'excessive standard incident' has not had any impact on us at present, this is still good news. We hope that this incident will force the compliance process for all products.

In addition, two wholesale companies, Deep Vaping UK and Vape Distribution, were also interviewed over the phone. Both companies stated that they have not received any requests to recall their products. The person in charge at Vape Distribution said that exceeding the nicotine limit is illegal and they hope that all the products they receive are compliant.

Furthermore, on the official website for ELFBAR in the UK (elfbar.co.uk), the homepage banner features the ELFBAR600 product and the watermelon flavor is still available for purchase. As of press time, five supermarket chains have removed the related product from their shelves. These five supermarket chains control over 50% of the market share in the UK.

Source: elfbar.co.uk

Have ELFBAR dealerships not received recall notices because the products are in compliance and do not require a recall, or has ELFBAR failed to follow through on their recall commitment? 2FIRSTS will continue to monitor and provide updates on the situation.

Related reading: "Compilation of articles about ELFBAR 600 product removal.