FDA Issues Warning Letters to 115 Retailers, Naming Geek Bar and Elf Bar

Regulations by 2FIRSTS.ai
Dec.06.2024
FDA Issues Warning Letters to 115 Retailers, Naming Geek Bar and Elf Bar
FDA issues warning letters to 115 retailers for unauthorized e-cigarette sales, targeting popular brands linked to youth usage.

On December 5th, the US Food and Drug Administration (FDA) announced that it had issued warning letters to 115 retail entities for selling unauthorized e-cigarette products. The letters specifically mentioned the sale of disposable e-cigarette products produced by Chinese manufacturers and sold under well-known brand names such as Geek Bar Pulse, Geek Bar Skyview, Geek Bar Platinum, and Elf Bar.

FDA Issues Warning Letters to 115 Retailers, Naming Geek Bar and Elf Bar
List of 115 physical retail stores | Image source: US FDA

 

These warning letters are part of an ongoing enforcement action coordinated by the FDA with state partners aimed at identifying and cracking down on the unauthorized sale of e-cigarettes. The FDA has contracts with states, regions, or third-party agencies to assist in inspecting retail locations for compliance.

 

According to the results of the 2024 National Youth Tobacco Survey, 5.8% of current adolescent e-cigarette users reported having used products from the Geek Bar brand. Furthermore, after reviewing additional rapid surveillance data and preliminary data from the Population Assessment of Tobacco and Health Study, the FDA has also confirmed that this brand has a high level of appeal to young people.

 

The FDA closely monitors the tobacco industry for compliance with tobacco laws and regulations under the Federal Food, Drug, and Cosmetic Act, taking action when violations are found. Businesses that receive warning letters must respond within 15 working days, outlining corrective actions taken and plans to prevent future violations. Failure to promptly correct violations may result in further action by the FDA, such as litigation, seizures, and/or civil fines.

 

According to regulations, new tobacco products must obtain authorization from the FDA before they can be legally sold. Generally, products that have not been authorized face enforcement risks. As of now, the FDA has authorized 34 e-cigarette products and devices. These are currently the only e-cigarette products that can be legally sold in the United States. For more information on tobacco products that can be legally sold in the United States, you can refer to the FDA's searchable tobacco product database.

 

The following is the specific list:

 

FDA Issues Warning Letters to 115 Retailers, Naming Geek Bar and Elf Bar
List of 115 physical retail stores | Image source: US FDA

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Japan Tobacco Unveils New Ploom EVO Honey Lemon Smoke Stick, Nationwide Launch in Japan from January 2026
Japan Tobacco Unveils New Ploom EVO Honey Lemon Smoke Stick, Nationwide Launch in Japan from January 2026
Japan Tobacco (JT) has announced a new flavor for its Ploom brand’s premium EVO smoke sticks: “EVO Honey Lemon Crystal.” The product will be rolled out in stages, beginning with an early release through official channels in December 2025, followed by a nationwide launch across convenience stores and tobacco retailers in January 2026, priced at JPY 550 (approximately USD 3.7).
Dec.16 by 2FIRSTS.ai
China’s Tobacco Regulator Moves to Introduce Credit Management Framework for E-Cigarette Manufacturers, Greater Transparency May Improve International Assessability of China’s Supply Chain
China’s Tobacco Regulator Moves to Introduce Credit Management Framework for E-Cigarette Manufacturers, Greater Transparency May Improve International Assessability of China’s Supply Chain
China’s tobacco regulator has moved to introduce a credit management framework for e-cigarette manufacturers, outlining a system that links compliance records to regulatory oversight. The proposal forms part of a broader push to institutionalize supervision and improve transparency across China’s e-cigarette supply chain.
Jan.05
Juul Labs UK launches JUUL2 Peach flavour aimed at adult smokers
Juul Labs UK launches JUUL2 Peach flavour aimed at adult smokers
Juul Labs UK announced on January 1, 2026 the launch of a new JUUL2 Peach flavour, described as an adult-oriented addition that expands the JUUL2 flavour portfolio. The company said the flavour will roll out across the UK from January 1 through major retailers, wholesalers and convenience stores, offering adult smokers alternatives to transition away from cigarettes.
Jan.04 by 2FIRSTS.ai
Wigan Council and Police Seize Illegal Cigarettes and Vapes Worth £145,000
Wigan Council and Police Seize Illegal Cigarettes and Vapes Worth £145,000
Wigan Council said its Trading Standards team, working with Greater Manchester Police, has seized large quantities of illegal cigarettes and vaping products across the borough in 2025. The confiscated goods, valued at around £145,000, were linked to multiple enforcement actions, including the temporary closure of retail premises and criminal prosecutions. The council said the measures aim to reduce risks posed by illicit tobacco and vape products, particularly to children.
Dec.25 by 2FIRSTS.ai
Alan Zhao: China’s High-Level Crackdown on Illicit Tobacco and Vaping Will Reshape the Global Market
Alan Zhao: China’s High-Level Crackdown on Illicit Tobacco and Vaping Will Reshape the Global Market
Alan Zhao wrote an article interpreting China's highest-level law enforcement action against illegal tobacco and e-cigarettes. He believes that this is not only an upgrade of domestic governance but will also have a profound impact on the global new tobacco supply chain and market pattern.
Dec.19 by 2Firsts Perspectives
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
The National University of Study and Research in Law (NUSRL) in Ranchi, together with national and international public health experts, held a consultation focused on youth protection, enforcement capacity, and the regulatory landscape for emerging nicotine products. State Health Minister Irfan Ansari called for stronger policies and coordinated efforts to prevent addiction.
Dec.02