Fernway is launching a recycling program as part of their green initiative to coincide with the release of their new Traveler electronic cigarette.
The Fernway recycling program is a cannabis e-cigarette hardware recycling program offered by the state of Massachusetts. Users who purchase the Fernway Traveler from licensed pharmacies can bring the finished product back to the pharmacy and deposit it into a secure Fernway Dropbox. Fernway will then coordinate the recycling and reuse of the product in partnership with GAIACA, a leader in providing compliant solutions for cannabis waste.
Kit Gallant, CEO and co-founder of Fernway, stated, "As we develop new products, we always prioritize our customers. Therefore, we are pleased to make it easy for them to recycle their Traveler and join the conversation about sustainability in the cannabis industry.
When electronic cigarettes are sold as "disposable items," it poses a problem. It encourages people to throw them in the trash, which can contribute to environmental waste. The vast majority of our customers say that wastefulness is their biggest hesitation when it comes to electronic cigarettes, but it doesn't have to be. Customers no longer have to choose between having an excellent marijuana experience and being environmentally conscious. That's why, as part of our launch of the Fernway Traveler, we've created the Fernway Recycling Program, which is why we say the Traveler is not "disposable" but "recyclable.
Fernway Traveler is a disposable marijuana e-cigarette with an integrated battery. Gallant, the company's founder, stated, "We designed Fernway Traveler to provide customers with an undeniable high-quality product. It has various unique features such as a charging port, smart power meter, and precision-engineered oil compartment, which extends the lifespan of the oil. However, in order to truly deliver the top-notch experience people expect from Fernway, we are embracing and investing in sustainability. This is why we have created the Fernway Recycling Program - to fulfill our commitment to customers that the Fernway brand means quality, and we will always go the extra mile.
The Fernway Traveler recycling program will be launched in pharmacies across the state in July 2022.
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