From June 12th to 14th, the World Vape Show took place at the Dubai World Trade Centre. At the event, 2FIRSTS had a discussion with Potti, the Marketing Director of GEEK BAR products.
Potti stated that the Middle East market has many segmented regions, with significant differences in market demands and consumer preferences across various countries. To meet the needs of different consumers, GEEK BAR introduced a product line ranging from 5000 puffs to 15000 puffs, offering a variety of choices in terms of price, taste, and features. By the end of 2023, GEEK BAR PULSE achieved impressive sales performance in the Middle East market.
At this exhibition, GEEK BAR showcased their upgraded product "GEEK BAR PULSE X". The biggest highlight of the GEEK BAR PULSE X is its curved screen. Potti explained that the design of the curved screen was intended to provide consumers with a better vaping and user experience. This innovative design not only has a sense of technology, but also offers consumers a more unique interactive and emotional experience. He believes that the curved screen has revolutionary significance for the global market.
When talking about the popularity of GEEK BAR PULSE in the US market, Potti said that there are both risks and opportunities in the US market. What GEEK BAR needs to do is to ensure that their products and marketing are in compliance with regulations, as well as other policy-compliant actions. For GEEK BAR, the pursuit is not rapid growth, but rather stable, compliant, and sustainable development.
In addition, regarding the production of counterfeit GEEK BAR products by certain companies, Potti stated that GEEK BAR has applied for multiple patents to protect its products and will vigorously crack down on infringement. Since its launch in September last year, dozens of factories producing imitations have been successfully shut down, with the amount involved reaching millions of dollars.
Regarding the UK market, Potti revealed that GEEK BAR is currently in a state of product readiness and closely monitoring market trends. He believes that policy changes in the UK market provide GEEK BAR with an opportunity to re-enter the market. Currently, the company has prepared new products and plans to debut at upcoming UK trade shows.
Finally, Potti emphasized that Geekvape is currently more focused on its sustainable development, committed to building its own ecosystem. The goal of Geekvape is not just to pursue a rapid increase in sales, as excessive sales growth could also have negative impacts. Instead, Geekvape hopes to empower the entire industry with its manufacturing, design, and promotional capabilities, driving the market towards healthy and compliant development.
Potti stated that Geekvape does not want to see a monopoly in the industry, but rather hopes for steady progress in the entire industry. He firmly believes that no company can always dominate the market, as it is constantly changing.
For Geekvape, these successful products and market cases can help in exercising and enhancing their own abilities. Once they have strong capabilities, they can actively incubate more brands and help partners and suppliers grow together.
Potti emphasized that this is the correct way for Geekvape to achieve long-term profitability, emphasizing that Geekvape is not just a company that sells products.
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