Global E-Cigarette Industry Weekly Report (12.18-12.24)

Industry Insight by 2FIRSTS
Dec.25.2023
Global E-Cigarette Industry Weekly Report (12.18-12.24)
In 2023, e-cigarettes with screens are rapidly rising in popularity, with companies claiming non-screen e-cigarettes are nearly unsellable.

In 2023, e-cigarettes equipped with displays have rapidly gained popularity in the market, with some companies even claiming that e-cigarettes without screens are almost impossible to sell. Recently, 2FIRSTS conducted an in-depth exploration of the reasons behind the rise of display screens in e-cigarettes, based on a review of their evolution and market feedback.

 

In the month of November, the export value of e-cigarettes from China reached approximately $941 million, marking an 8.55% increase compared to the previous month but a 1.89% decline compared to the same period last year. The export volume amounted to around 22,400 tons, reflecting an 8.37% monthly increase and a significant year-on-year growth of 30.18%.

 

In November, China's export of e-cigarettes to the United States amounted to approximately $267 million, showing a month-on-month increase of 4.34% and a year-on-year increase of 7.66%. The export volume reached about 607 tons, exhibiting a month-on-month growth of 2.20% and a year-on-year growth of 23.30%.

 

According to informed sources, the largest hub port in the United States, Chicago, is currently conducting a rigorous inspection of e-cigarette shipments. Over a hundred tons of e-cigarettes have already been seized, and the reason for confiscation is believed to be related to FDA regulations.

 

The Food and Drug Administration (FDA) in the United States has announced that it has collaborated with the US Customs and Border Protection to seize approximately 1.4 million unauthorized e-cigarette products, estimated to be worth over $18 million.

 

A group of American senators has written a joint letter to the FDA, urging it to reform the PMTA process. They are also requesting the agency to provide information regarding its policies and actions to ensure that it can take effective measures based on science and evidence.

 

China Tobacco Hong Kong (CTHK) has released its annual positive profit announcement for the year 2023. The announcement reveals that CTHK expects a net profit increase of over 50% for its parent company in 2023.

 

British American Tobacco will launch the Vuse Go 700 zero-nicotine product in Japan, with plans to simultaneously stock it in 2,300 FamilyMart convenience stores in Tokyo.

 

The head of HQD's distribution business in Russia showcased the company's best-selling products, including the HQD ULTIMA PRO and HQD Click, at the e-cigarette exhibition in Russia. Additionally, HQD announced plans to launch a new e-cigarette product with a built-in display screen next year.

 

More than a year after the implementation of the e-cigarette ban in Mexico, there are still 1.7 million e-cigarette users, and it remains easily accessible in the market, with prices as low as 50 Chinese yuan in some regions.

 

The academic forum titled "Brand Empowering the International Communication of Chinese Brands in Southeast Asia along the Belt and Road" was successfully held at Yunnan University of Finance and Economics. Zhao Tong, co-founder and CEO of 2FIRSTS, was invited as a representative of international media to participate in the forum and delivered a speech on the topic "Opportunities and Challenges for Chinese Atomization Brands in Southeast Asian Expansion". He provided a detailed analysis of the current situation in Southeast Asia's atomization market, discussed the opportunities and challenges in the current Southeast Asian market, and put forward corresponding strategies and recommendations.

 

Zhu Hongxu, the editor-in-chief of 2FIRSTS International, delivered a speech at the forum of the VAPE CLUB Russia exhibition, where he provided a in-depth analysis of the global market's product trends and development path for the year 2023. In addition, he also made predictions regarding the Russian market for the year 2024.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT AGM Highlights Smokeless Strategy, AI Capability and Regulatory Engagement
BAT AGM Highlights Smokeless Strategy, AI Capability and Regulatory Engagement
BAT Chair Luc Jobin told shareholders at the company’s 2026 Annual General Meeting that BAT delivered on its plans in 2025 despite a challenging external environment, with the U.S. business returning to growth, smokeless consumers increasing by more than 15%, improved New Categories contribution, and GBP 6.3 billion returned to shareholders.
Apr.16 by 2FIRSTS.ai
FDA Defines Enforcement Focus for Unauthorized E-Cigarettes and Nicotine Pouches
FDA Defines Enforcement Focus for Unauthorized E-Cigarettes and Nicotine Pouches
The U.S. Food and Drug Administration issued guidance on May 8, 2026, titled “Enforcement Priorities for Certain New Tobacco Products Marketed Without Premarket Authorization.” The document describes FDA enforcement policies for certain electronic nicotine delivery system products and nicotine pouch products marketed without premarket authorization.
May.09 by 2FIRSTS.ai
Australian Government and Spotify Launch Third Phase of Youth Vaping Education Campaign
Australian Government and Spotify Launch Third Phase of Youth Vaping Education Campaign
The Australian Government and Spotify have launched the third phase of the Youth Vaping Education Campaign under the theme “Buddy Up – Make a Pact to Quit Together.” This phase shifts the focus toward peer and community support by encouraging young people to quit vaping together.
Apr.16 by 2FIRSTS.ai
Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market
Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market
According to Bloomberg, Philip Morris International’s Zyn is facing growing competition in the U.S. nicotine pouch market as consumers shift toward moister alternatives such as British American Tobacco’s Velo Plus.
BATPMI
May.22
Special Report | China’s Tobacco Tax Debate Shifts Toward Tax Design as Policy Trade-offs Come Into Focus
Special Report | China’s Tobacco Tax Debate Shifts Toward Tax Design as Policy Trade-offs Come Into Focus
China’s tobacco tax debate is moving from whether to raise prices to how the tax system should be designed. At a Beijing forum on World No Tobacco Day, experts discussed higher specific excise taxes, minimum tax burdens and dynamic adjustments linked to income and inflation. The issue also connects to China’s broader consumption tax reform, health financing and chronic disease costs. Public reports did not mention e-cigarettes, heated tobacco, nicotine pouches or other new nicotine products.
Jun.11
Exclusive | China Starts Mandatory National Standards Process for Heated Cigarettes and Nicotine Pouches
Exclusive | China Starts Mandatory National Standards Process for Heated Cigarettes and Nicotine Pouches
China has launched mandatory national standards work for heated cigarettes and nicotine pouches, further formalizing regulation of both categories. The move may help lay groundwork for future market entry, but does not signal imminent domestic commercialization.
Apr.15