Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Search

HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece

Nov.15.2024
HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
HAYATI launches new Hayati® Mini Ultra disposable vape in UK, featuring two 2ml transparent e-liquid pods with different flavours, allowing users to switch flavours by twisting the mouthpiece, providing approximately 1500 puffs.

Disclaimer

 

  • This article is intended solely for internal industry communication and does not constitute an endorsement of any brand or product.
  • The images presented in this article are for factual illustration purposes only and should not be interpreted as advertisements for any product.
  • Access to this article is prohibited for minors.

 

Recently, 2Firsts noticed that the vape brand HAYATI has launched the Hayati® Mini Ultra vape in the UK market. The product features two 2ml pods, compliant with TPD standards, and offers approximately 1500 puffs.

 

Specifically, the product features of the Hayati® Mini Ultra include:

 

HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
Hayati® Mini Ultra parameters | Plotting: 2Firsts

 

The main feature of the Hayati® Mini Ultra is its ability to hold two 2ml transparent e-liquid pods with different flavours, allowing users to switch between the two flavours by twisting the mouthpiece.

 

HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
Hayati® Mini Ultra | Image source: vapesourcing

 

Previously, the HAYATI brand launched the Hayati® PRO Ultra vape, which also features a similar twist mouthpiece design. However, this product is equipped with two 12ml e-liquid pods and claims to provide approximately 15,000 puffs.

 

HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
HAYATI® Pro Ultra Disposable 15,000 Puffs｜Image Source: HAYATI Official Website

 

It is worth noting that the Hayati® Mini Ultra does not feature the electronic screen used in the Hayati® PRO Ultra for direct battery level display. Instead, it uses a color-changing "lotus-shaped" LED indicator to indirectly show the battery level.

 

Currently, the Hayati® Mini Ultra is available on the official HAYATI website and other well-known UK vape retailers like vapesourcing.uk, with the product page marked as "COMING SOON."

 

HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
Hayati® Mini Ultra Product Page | Image Source: vapesourcing

 

According to the official HAYATI website, the HAYATI brand is owned by PAX Innovations (Shenzhen) Limited. All product registration applications with the UK Medicines and Healthcare Products Regulatory Agency (MHRA) are submitted by this company. The HAYATI website also references "PAX Manufacturing" and includes a link to the corresponding website.

 

HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
PAX official website | Image source: PAX

 

The PAX official website states that the company was founded in Hong Kong in 2021. Its founder, Mr. He, is an experienced expert in the e-cigarette industry, dedicated to the research and innovation of e-cigarette products.

 

2Firsts will continue to track the latest products and market trends in disposable vapes, offering the public accurate and authoritative industry information.

 

 

2Firsts' product column remains committed to delivering readers the latest product updates in the new tobacco field. We invite readers to submit insights and news on e-cigarette developments.

 

For unique perspectives or information, feel free to contact us at carrie.cai@2firsts.com or scan the QR code below.

References:
[1] Hayati Mini Ultra 1500 Disposable Vape (5pcs/pack)
[2] Hayati Mini Ultra
Also Read:
[1] Lost Mary Launches Adjust Mysweet 40K with 4 Level Sweetness
[2] Realistic E-Cigarette Returns to the U.S. with Mosmo STik’s ‘Cigarette-Like’ Design
[3] ISMOD Launches Two Heated Tobacco Devices in the US, ISMOD Mini Claims to Be "World's Lightest"
[4] Lost Mary and Urban Tale Launch E-hookah 26K Product in U.S. Market
[5] HQD Launches SHISHA 20000 Hookah-Style E-Cigarette with High Nicotine Concentration
#Europe#United Kingdom#Pod system e-cigarettes#Products
China Tobacco Regulation Shift：Policy Updates and Market Impact
China Tobacco Regulation Shift：Policy Updates and Market Impact
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
Philip Morris Japan launched its fourth confirmed nationwide convenience-store discount campaign for IQOS ILUMA i devices in 2026 on October 26, cutting three models by as much as ¥2,000, or about $12.70. The campaign began one day after JT ended a promotion that reduced Ploom AURA to ¥1,480, or about $9.40. JT says Ploom's share of Japan's heated-products category rose from 10.9% in January 2024 to 18.3% in June 2026, a gain of 7.4 percentage points, while PMI says IQOS still held about 68% category share in the third quarter. At the same time, Japan's two-stage heated-tobacco tax adjustment has pushed stick prices higher, leaving device discounts as an increasingly important tool for lowering the upfront cost of customer acquisition.
Market
Oct.28
Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Eleftheria (Ria) Kioupritzi, a biopharmaceutical professional with more than 15 years of experience, has joined Philip Morris International as Director Scientific Affairs within Corporate Affairs. She previously served at Roche as Senior Scientific Communications Director for Neuroscience and Rare Diseases and worked extensively in spinal muscular atrophy. Her earlier career also covered competitive intelligence, clinical and regulatory monitoring, pipeline development and launch preparation. During her time working in Roche's SMA field, Evrysdi passed through several U.S. FDA milestones, including its initial approval, an expanded indication for younger infants and approval of a tablet formulation. Public records do not show that Kioupritzi herself led the FDA submissions.
Sep.22
Special Report | Russia Places Four JTI Businesses Under Temporary Management, a First for Tobacco Majors
Special Report | Russia Places Four JTI Businesses Under Temporary Management, a First for Tobacco Majors
Russia has placed shares in four Japan Tobacco International businesses under temporary management, the first such move involving a major global tobacco manufacturer, according to Interfax. JTI held 35.8% of Russia's tobacco market by volume in the first nine months of 2026. While British American Tobacco and Imperial Brands have exited Russia, Philip Morris International continues operating there. As the market changes and diplomatic efforts continue, could international tobacco companies that left Russia eventually return?
Nov.06
Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Reynolds American says nearly 183,000 U.S. retail outlets are under contract, with its Retail Marketing Plan Contract covering about 94% of company volume and requiring point-of-sale age verification. The company combines those contracts with We Card, TruAge, NACS-linked infrastructure and POS integration, while enhanced Vuse Pro retail rules add ID scanning, purchase limits and stronger underage-sales accountability. The initial Vuse Pro rollout targets about 50,000 stores. The system is taking shape as unauthorized vapor products remain dominant in parts of the U.S. market: a 2026 study estimated they accounted for 69.4% of tracked brick-and-mortar e-cigarette dollar sales in December 2025.
Special Report
Oct.15
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Global tobacco leaf markets diverged sharply in 2026, with India cutting authorised FCV production amid oversupply while Malawi faced a supply shortfall. U.S. demand improved in some leaf categories, but growers in Brazil, Colombia, Tanzania and Zimbabwe faced pressure from prices, buyer access, costs and weather. With nicotine consumption patterns also shifting, 2027 will test whether supply, demand and grower profitability can move back toward balance.
Oct.26
Ukraine Raises Excise Stamp Fees for Tobacco, Heated Tobacco and Vape Liquids by 30.5% as Parliament Backs E-Excise Delay to 2027
Ukraine Raises Excise Stamp Fees for Tobacco, Heated Tobacco and Vape Liquids by 30.5% as Parliament Backs E-Excise Delay to 2027
Ukraine's Cabinet of Ministers adopted Resolution No. 1259 on October 15, 2026, increasing excise stamp production fees for tobacco products and e-cigarette liquids by approximately 30.5%, from UAH 0.1643 to UAH 0.2144 per stamp. Fees for alcoholic beverages rose by about 30.2%. Separately, Ukraine's parliament passed Bill No. 15532 on October 13, proposing to postpone the full implementation of electronic excise stamps and traceability for alcohol, tobacco and e-cigarette liquids from November 1, 2026, to July 1, 2027. Parliament cited additional testing, configuration and integration requirements. The bill was sent to the president for signature on October 19.
Regulations
Oct.21
Related Topics
News Company Product
Related Read
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Special Report | Russia Places Four JTI Businesses Under Temporary Management, a First for Tobacco Majors
Special Report | Russia Places Four JTI Businesses Under Temporary Management, a First for Tobacco Majors
Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Ukraine Raises Excise Stamp Fees for Tobacco, Heated Tobacco and Vape Liquids by 30.5% as Parliament Backs E-Excise Delay to 2027
Ukraine Raises Excise Stamp Fees for Tobacco, Heated Tobacco and Vape Liquids by 30.5% as Parliament Backs E-Excise Delay to 2027
FOLLOW US ON SOCIAL MEDIA
Contact: info@2firsts.com
Stay up to date.
Submit your email to receive weekly newsletter on the most relevant news of the e-cigarette industry.
© 2026 2FIRSTS. All Right Reserved.
2FIRSTS is only accessible to industry practitioners, researchers, media and other professionals. Access by minors is prohibited.
This website provides services to users outside the Chinese mainland.
English
English
中文