High School Joins Lawsuit Against E-Cigarette Manufacturer JUUL

Aug.03.2022
High School Joins Lawsuit Against E-Cigarette Manufacturer JUUL
School district in Massachusetts joins nationwide lawsuit against e-cigarette maker JUUL for marketing to teenagers.

A high school student was using an electronic cigarette near a school in Cambridge, Massachusetts.


The Pittsburgh school district is joining others across the nation in filing a lawsuit against an electronic cigarette manufacturer due to the prevalence of vaping in schools.


On Monday, the education board unanimously voted to participate in multi-district lawsuits against JUUL. Attorney Emma Hodson stated that the company is facing lawsuits from multiple school districts, including some in North Carolina, regarding their marketing practices targeted towards teenagers.


Chena Cayton, the principal of Ayden Grifton High School, has reported to the school board that her school is encountering some problems due to an increase in smoking. Cayton says, "Students have had seizures due to excessive nicotine intake." She explains that the concentration of nicotine in e-cigarettes is much higher than in traditional cigarettes. "Therefore, we have had to call upon resources to help our students.


According to Consumer Reports, as of July 2021, there have been over 2,000 lawsuits filed against JUUL by consumer advocacy groups. This includes class-action and district cases, as well as lawsuits filed by various states, cities, and counties. In its first state settlement, JUUL agreed to pay $40 million to North Carolina and ceased marketing efforts targeting individuals under the age of 21.


Hodgson stated, "There was a time when nicotine use among teenagers was rapidly decreasing. Then, when e-cigarettes were initially introduced as a smoking cessation device, the use of nicotine-containing products among teenagers skyrocketed once again.


She presented information from the New England Journal of Medicine and the New York Times, which indicated that from 2017 to 2019, the proportion of teenagers attempting to use nicotine products more than doubled. This growth was seen in eighth, tenth, and twelfth grades, with one in four high school students reporting that they had tried vaping.


Hodson stated that JUUL targeted teenagers through advertisements in magazines, on television networks, and even educational websites. They also created products with flavors that appeal to children.


Hodson stated, "They've made a lot of money in the teenage market." He referenced a report from Forbes which revealed that JUUL's sales grew by 700% in 2016 and nearly doubled in 2019.


The US Food and Drug Administration (FDA) banned the sale of JUUL e-cigarettes in June, but two weeks later, it suspended the order.


Hodson said that e-cigarettes, which are small in size and easy to conceal, have posed a disciplinary challenge to schools, whereby administrators must spend time dealing with violations. Additionally, she stated that due to students disposing of the e-cigarettes in toilets to avoid being caught, it has caused physical damage to the school's plumbing system.


The Pittsburgh school system is set to join the Wake County public school system, with other schools being represented by the Greensboro-based law firm Wood, Blankenbaker and Hooven. Superintendent Hodson stated that the risk of participating in the lawsuit is minimal, as the company representing them will not receive compensation if the claim is not successful. She added that any funds obtained through a settlement would go towards education, prevention, and anti-smoking efforts.


Sheriff Ethan Renck stated that he anticipates more regions to join the lawsuit.


I have spoken with the school principal," he said. "What they are seeing at the school is a real challenge. It is both a physical challenge and an educational challenge.


Kaiden stated that education requires not only students but also parents. In some cases, parents might provide smoking devices to underage students.


She said, "We need to have a conversation with the School Resource Officer (SRO) and parents, letting them know that they can be sued. We have had numerous parents ask us for e-cigarettes because they believe they are expensive. I don't think parents understand the impact these things could have on our students.


District 8 representative Melinda Fagundus, who is also a practicing nurse, has expressed agreement.


Statement:


This article is compiled from third-party information, intended for industry professionals to exchange and study.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The compilation of this article is intended solely for industry exchanges and research.


Due to limitations in the level of translation, this article may not accurately reflect the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on all domestic, Hong Kong, Macao, Taiwan, and foreign related statements and positions.


Copyright of compiled information belongs to the original media and author. If there is any infringement, please contact us for removal.


This is a serious issue," she said. "The lawsuit will help raise awareness. It's not a safe thing. It may not smell like cigarette smoke, but that doesn't mean it won't harm your lungs.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

PMI Q2 Revenue Rises 10.4% as IQOS and VEEV Expand, U.S. ZYN Growth Slows
PMI Q2 Revenue Rises 10.4% as IQOS and VEEV Expand, U.S. ZYN Growth Slows
Philip Morris International’s second-quarter net revenues rose 10.4% to a record $11.19 billion, as heated tobacco and e-vapor expanded across international markets. IQOS remained the main smoke-free growth engine, while VEEV shipments jumped 55.1%. In the United States, however, ZYN shipments increased just 1.8% and consumer offtake was broadly flat to slightly higher. Cigarette volumes also rose, showing that PMI’s transformation is advancing, but growth is becoming increasingly uneven across categories and markets.
PMI
Jul.22
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
BAT Rothmans says it previously considered exiting South Korea's vaping market because of competitive pressure from unregulated products, but is now reassessing conditions following changes to the country's nicotine regulatory framework. Vuse and other BAT vaping products remain available through existing distribution channels. The statement followed a South Korean media report that interpreted BAT's broader withdrawal from selected Vapour markets as a full exit from South Korea. Meanwhile, Philip Morris International launched VEEV inPRIME in the country in June and began expanding distribution to around 14,000 convenience stores and other retail channels in July. The contrasting moves highlight differing investment strategies as South Korea's regulated vaping market evolves.
Aug.14
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Holdings said in its latest shareholder letter that it is moving to commercialize PACHA products and monetize its PMTA assets as the FDA changes enforcement priorities for unauthorized ENDS products. Thirty PACHA SKUs were previously tentatively identified for a proposed public list of products that the FDA generally does not intend to prioritize for enforcement. Charlie’s is also preparing test-market sales of age-gated flavored disposables and says it currently holds 678 PMTA-related product assets while seeking additional strategic transactions and partnerships.
Sep.11
China’s Jinhua Tobacco Launches CNY 2.7 Million Procurement for E-Cigarette Violation Lead Monitoring Services
China’s Jinhua Tobacco Launches CNY 2.7 Million Procurement for E-Cigarette Violation Lead Monitoring Services
Jinhua Tobacco, a municipal tobacco company in China’s Zhejiang province, has launched a public tender for e-cigarette-related violation lead monitoring and consulting services. The project is valued at CNY 2.7 million and covers data resource integration and analytical consulting services for 36 months from contract signing. The procurement reflects the use of external data and analysis services to support local tobacco companies’ market oversight activities related to e-cigarettes.
Aug.07
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
According to WNCY on August 24, 2026, some independent vape retailers in Wisconsin say they have faced significant business pressure one year after new vape regulations took effect. Johnny Vapes, a retailer operating in northeast Wisconsin, said its store count fell from seven locations to four, sales declined by about 80%, and roughly 90% of its inventory was affected. Retailers said some consumers have shifted to online purchases or traveled to neighboring Michigan to buy vape products. The case highlights how local regulations can reshape retail operations, inventory management and consumer purchasing patterns.
Aug.28
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
Philip Morris International’s second-quarter earnings call offered new detail on its smoke-free strategy. Management said it would increase U.S. investment behind nicotine pouch brand ZYN, keep IQOS focused on volume before stronger pricing, and use SENTIA, DELIA, LEVIA, VEEV and ZYN to manage tax and regulatory pressure across Japan and Europe. Analysts from Goldman Sachs, Morgan Stanley, UBS and other firms also pressed PMI on profitability, market share, cigarette resilience and the durability of its global transformation over coming quarters.
Jul.24