High School Joins Lawsuit Against E-Cigarette Manufacturer JUUL

Aug.03.2022
High School Joins Lawsuit Against E-Cigarette Manufacturer JUUL
School district in Massachusetts joins nationwide lawsuit against e-cigarette maker JUUL for marketing to teenagers.

A high school student was using an electronic cigarette near a school in Cambridge, Massachusetts.


The Pittsburgh school district is joining others across the nation in filing a lawsuit against an electronic cigarette manufacturer due to the prevalence of vaping in schools.


On Monday, the education board unanimously voted to participate in multi-district lawsuits against JUUL. Attorney Emma Hodson stated that the company is facing lawsuits from multiple school districts, including some in North Carolina, regarding their marketing practices targeted towards teenagers.


Chena Cayton, the principal of Ayden Grifton High School, has reported to the school board that her school is encountering some problems due to an increase in smoking. Cayton says, "Students have had seizures due to excessive nicotine intake." She explains that the concentration of nicotine in e-cigarettes is much higher than in traditional cigarettes. "Therefore, we have had to call upon resources to help our students.


According to Consumer Reports, as of July 2021, there have been over 2,000 lawsuits filed against JUUL by consumer advocacy groups. This includes class-action and district cases, as well as lawsuits filed by various states, cities, and counties. In its first state settlement, JUUL agreed to pay $40 million to North Carolina and ceased marketing efforts targeting individuals under the age of 21.


Hodgson stated, "There was a time when nicotine use among teenagers was rapidly decreasing. Then, when e-cigarettes were initially introduced as a smoking cessation device, the use of nicotine-containing products among teenagers skyrocketed once again.


She presented information from the New England Journal of Medicine and the New York Times, which indicated that from 2017 to 2019, the proportion of teenagers attempting to use nicotine products more than doubled. This growth was seen in eighth, tenth, and twelfth grades, with one in four high school students reporting that they had tried vaping.


Hodson stated that JUUL targeted teenagers through advertisements in magazines, on television networks, and even educational websites. They also created products with flavors that appeal to children.


Hodson stated, "They've made a lot of money in the teenage market." He referenced a report from Forbes which revealed that JUUL's sales grew by 700% in 2016 and nearly doubled in 2019.


The US Food and Drug Administration (FDA) banned the sale of JUUL e-cigarettes in June, but two weeks later, it suspended the order.


Hodson said that e-cigarettes, which are small in size and easy to conceal, have posed a disciplinary challenge to schools, whereby administrators must spend time dealing with violations. Additionally, she stated that due to students disposing of the e-cigarettes in toilets to avoid being caught, it has caused physical damage to the school's plumbing system.


The Pittsburgh school system is set to join the Wake County public school system, with other schools being represented by the Greensboro-based law firm Wood, Blankenbaker and Hooven. Superintendent Hodson stated that the risk of participating in the lawsuit is minimal, as the company representing them will not receive compensation if the claim is not successful. She added that any funds obtained through a settlement would go towards education, prevention, and anti-smoking efforts.


Sheriff Ethan Renck stated that he anticipates more regions to join the lawsuit.


I have spoken with the school principal," he said. "What they are seeing at the school is a real challenge. It is both a physical challenge and an educational challenge.


Kaiden stated that education requires not only students but also parents. In some cases, parents might provide smoking devices to underage students.


She said, "We need to have a conversation with the School Resource Officer (SRO) and parents, letting them know that they can be sued. We have had numerous parents ask us for e-cigarettes because they believe they are expensive. I don't think parents understand the impact these things could have on our students.


District 8 representative Melinda Fagundus, who is also a practicing nurse, has expressed agreement.


Statement:


This article is compiled from third-party information, intended for industry professionals to exchange and study.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The compilation of this article is intended solely for industry exchanges and research.


Due to limitations in the level of translation, this article may not accurately reflect the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on all domestic, Hong Kong, Macao, Taiwan, and foreign related statements and positions.


Copyright of compiled information belongs to the original media and author. If there is any infringement, please contact us for removal.


This is a serious issue," she said. "The lawsuit will help raise awareness. It's not a safe thing. It may not smell like cigarette smoke, but that doesn't mean it won't harm your lungs.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Product | Philip Morris Japan Launches Ginza-Exclusive IQOS ILUMA i PRIME, Limited to 1,814 Units at First Global Flagship
Product | Philip Morris Japan Launches Ginza-Exclusive IQOS ILUMA i PRIME, Limited to 1,814 Units at First Global Flagship
Philip Morris Japan (PMJ) launched the IQOS ILUMA i PRIME Ginza Limited Model Set in Tokyo on September 4, 2026, alongside the opening of IQOS Flagship Ginza, the brand’s first global flagship store. The Oasis Blue edition is limited to 1,814 individually numbered units, with the figure derived from the store’s address at Ginza 1-8-14. The set also includes two Yamanaka-nuri glasses and special packaging, priced at JPY 11,980 and sold exclusively at the Ginza flagship.
Sep.07
Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Vaping brand PIXL has introduced the PIXL 5K reusable prefilled pod device in the UK, featuring a 2ml prefilled pod and a 4ml refill container with a combined e-liquid capacity of 6ml. The device uses 20mg/ml nicotine salt e-liquid and is advertised to deliver up to approximately 5,000 puffs. Available through UK retailers by August 2026, the PIXL 5K sits alongside the existing 12ml PIXL 8000. The UK's Vaping Products Duty took effect on October 1 at £0.22 per millilitre, producing theoretical duty amounts of £1.32 and £2.64 for the two products' respective full refill sets.
product
Oct.10
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
China exported $979 million of vape-related products in August 2026, up 3.3% from a year earlier but down 6.4% from July. The UK replaced the U.S. as the main source of growth: UK-bound shipments jumped 51.4% to a 2026 high of $177 million, while exports to the U.S. fell 12.4% to $339 million. Shipments to markets outside the U.S. increased 14.2%, broadening growth beyond the market that had driven July’s rebound.
News
Sep.23 by 2Firsts Perspectives
Product | KIWI Launches Spark 2 and Spark 2 Pro in Germany, Two Hardware Tiers Share Backward-Compatible 2ml Pods
Product | KIWI Launches Spark 2 and Spark 2 Pro in Germany, Two Hardware Tiers Share Backward-Compatible 2ml Pods
KIWI has launched the Spark 2 and Spark 2 Pro refillable pod systems in Germany at official prices of €18 and €29, respectively. Spark 2 uses an 800mAh removable lithium-ion battery in a pen-style body, while Spark 2 Pro features a 1,400mAh removable battery, a box-shaped design and vibration feedback every 20 puffs. Both devices use the same 2ml Spark V2 pods in 0.8Ω and 1.2Ω versions, with AirSync airflow adjustment and a choice between Cotton Tips and conventional Drip Tips. The new pods also remain compatible with the original KIWI Spark.
News
Sep.29 by 2Firsts Perspectives
2Firsts First Look|China to End VAT Export Rebates on Vape Devices and Nicotine in April 2027, Following Earlier Removal for HTP Devices and Nicotine Vapes
2Firsts First Look|China to End VAT Export Rebates on Vape Devices and Nicotine in April 2027, Following Earlier Removal for HTP Devices and Nicotine Vapes
China's Ministry of Finance and State Taxation Administration announced on October 12, 2026, that value-added tax (VAT) export rebates for vape devices, nicotine and its salts, and certain non-combustible inhalation products will be eliminated from April 1, 2027. The measure adds four tobacco- and nicotine-related customs codes, including 8543400010, which covers vape devices and qualifying empty pods. China previously eliminated rebates for nicotine-containing vaping products and devices under code 8543400090 in April 2026. According to industry classification information held by 2Firsts, the latter currently corresponds to heated tobacco devices. Export excise tax refund and exemption arrangements will remain unchanged.
Special Report
Oct.12
Product | Philip Morris Japan Teams Up With Renowned French Audio Brand DEVIALET for Limited-Edition IQOS Priced 60% Above Standard Model
Product | Philip Morris Japan Teams Up With Renowned French Audio Brand DEVIALET for Limited-Edition IQOS Priced 60% Above Standard Model
Philip Morris Japan (PMJ) launched the limited-edition IQOS ILUMA i PRIME Soundsorial Model in collaboration with French audio brand DEVIALET on October 1, 2026. Featuring sound-wave patterns, a silver-and-black finish and a gradient holder, the heated tobacco device is priced at JPY 15,980, including tax, and is available at four IQOS stores in Japan. According to Japanese media citing a PMJ representative, about 1,900 units were allocated to the Japanese retail market. A separate Soundsorial Collection, combining the device with DEVIALET Gemini II earbuds, includes 440 sets allocated to Japan for a membership prize draw.
product
Oct.23