High School Joins Lawsuit Against E-Cigarette Manufacturer JUUL

Aug.03.2022
High School Joins Lawsuit Against E-Cigarette Manufacturer JUUL
School district in Massachusetts joins nationwide lawsuit against e-cigarette maker JUUL for marketing to teenagers.

A high school student was using an electronic cigarette near a school in Cambridge, Massachusetts.


The Pittsburgh school district is joining others across the nation in filing a lawsuit against an electronic cigarette manufacturer due to the prevalence of vaping in schools.


On Monday, the education board unanimously voted to participate in multi-district lawsuits against JUUL. Attorney Emma Hodson stated that the company is facing lawsuits from multiple school districts, including some in North Carolina, regarding their marketing practices targeted towards teenagers.


Chena Cayton, the principal of Ayden Grifton High School, has reported to the school board that her school is encountering some problems due to an increase in smoking. Cayton says, "Students have had seizures due to excessive nicotine intake." She explains that the concentration of nicotine in e-cigarettes is much higher than in traditional cigarettes. "Therefore, we have had to call upon resources to help our students.


According to Consumer Reports, as of July 2021, there have been over 2,000 lawsuits filed against JUUL by consumer advocacy groups. This includes class-action and district cases, as well as lawsuits filed by various states, cities, and counties. In its first state settlement, JUUL agreed to pay $40 million to North Carolina and ceased marketing efforts targeting individuals under the age of 21.


Hodgson stated, "There was a time when nicotine use among teenagers was rapidly decreasing. Then, when e-cigarettes were initially introduced as a smoking cessation device, the use of nicotine-containing products among teenagers skyrocketed once again.


She presented information from the New England Journal of Medicine and the New York Times, which indicated that from 2017 to 2019, the proportion of teenagers attempting to use nicotine products more than doubled. This growth was seen in eighth, tenth, and twelfth grades, with one in four high school students reporting that they had tried vaping.


Hodson stated that JUUL targeted teenagers through advertisements in magazines, on television networks, and even educational websites. They also created products with flavors that appeal to children.


Hodson stated, "They've made a lot of money in the teenage market." He referenced a report from Forbes which revealed that JUUL's sales grew by 700% in 2016 and nearly doubled in 2019.


The US Food and Drug Administration (FDA) banned the sale of JUUL e-cigarettes in June, but two weeks later, it suspended the order.


Hodson said that e-cigarettes, which are small in size and easy to conceal, have posed a disciplinary challenge to schools, whereby administrators must spend time dealing with violations. Additionally, she stated that due to students disposing of the e-cigarettes in toilets to avoid being caught, it has caused physical damage to the school's plumbing system.


The Pittsburgh school system is set to join the Wake County public school system, with other schools being represented by the Greensboro-based law firm Wood, Blankenbaker and Hooven. Superintendent Hodson stated that the risk of participating in the lawsuit is minimal, as the company representing them will not receive compensation if the claim is not successful. She added that any funds obtained through a settlement would go towards education, prevention, and anti-smoking efforts.


Sheriff Ethan Renck stated that he anticipates more regions to join the lawsuit.


I have spoken with the school principal," he said. "What they are seeing at the school is a real challenge. It is both a physical challenge and an educational challenge.


Kaiden stated that education requires not only students but also parents. In some cases, parents might provide smoking devices to underage students.


She said, "We need to have a conversation with the School Resource Officer (SRO) and parents, letting them know that they can be sued. We have had numerous parents ask us for e-cigarettes because they believe they are expensive. I don't think parents understand the impact these things could have on our students.


District 8 representative Melinda Fagundus, who is also a practicing nurse, has expressed agreement.


Statement:


This article is compiled from third-party information, intended for industry professionals to exchange and study.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The compilation of this article is intended solely for industry exchanges and research.


Due to limitations in the level of translation, this article may not accurately reflect the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on all domestic, Hong Kong, Macao, Taiwan, and foreign related statements and positions.


Copyright of compiled information belongs to the original media and author. If there is any infringement, please contact us for removal.


This is a serious issue," she said. "The lawsuit will help raise awareness. It's not a safe thing. It may not smell like cigarette smoke, but that doesn't mean it won't harm your lungs.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Russian Strikes Destroy JTI and Imperial Brands Ukraine Warehouses, With Losses Reaching Tens of Millions of Hryvnias
Russian Strikes Destroy JTI and Imperial Brands Ukraine Warehouses, With Losses Reaching Tens of Millions of Hryvnias
According to Ukrainska Pravda, Russian strikes on the Kyiv region during the night of Aug. 4-5, 2026, damaged warehouses storing products of Japan Tobacco International (JTI) and Imperial Brands Ukraine. JTI said a finished goods warehouse in Kyiv Oblast was destroyed, with no employees injured, and that it did not expect disruptions to retail supplies. Imperial Brands Ukraine said products stored at warehouses of distributors and retail partners were affected and estimated losses from the strikes at “tens of millions of Ukrainian hryvnias” (roughly hundreds of thousands of U.S. dollars).
JTI
Aug.07
Product | BAT Launches glo Hyper pro+ in Japan, Upgrading the Hyper Platform With Faster Start and Smart Device Management
Product | BAT Launches glo Hyper pro+ in Japan, Upgrading the Hyper Platform With Faster Start and Smart Device Management
British American Tobacco Japan (BAT Japan) has introduced glo Hyper pro+, an upgraded device within the existing glo Hyper platform. The device adds QuickStart™ rapid heating technology, an EasyView™ display and maintenance notification features to improve daily usability. Launched in Japan on July 13, 2026, glo Hyper pro+ maintains compatibility with existing Hyper-format tobacco sticks, including neo, Lucky Strike and KENT.
Jul.30
FDA Grants PMTA Authorization to 11 ZYN ULTRA Nicotine Pouches, Bringing Total Authorized Pouches to 43
FDA Grants PMTA Authorization to 11 ZYN ULTRA Nicotine Pouches, Bringing Total Authorized Pouches to 43
The U.S. Food and Drug Administration authorized 11 ZYN ULTRA nicotine pouch products made by Swedish Match USA through the premarket tobacco product application pathway on August 21, 2026. Ten of the authorized products have a labeled nicotine content of 9 mg, while ZYN ULTRA Smooth was authorized at 11 mg. The reviews were conducted through FDA’s nicotine pouch PMTA pilot program. FDA has now authorized 43 nicotine pouch products, including 23 through the pilot.
Aug.24
 $20 Million, a Permanent Injunction and Distributor Controls: Posh Deal Tightens Illinois Vape Compliance
$20 Million, a Permanent Injunction and Distributor Controls: Posh Deal Tightens Illinois Vape Compliance
An Illinois court ordered three companies tied to Posh vapes to pay $20 million and permanently restricted the sale, marketing and distribution in Illinois of products lacking required FDA authorization. The consent order also imposes downstream distributor controls, age-verification measures and social-media marketing limits, creating a new state-level compliance benchmark for disposable vape businesses.
Regulations
Aug.05
Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate
Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate
Former ATF Deputy Director Edgar Domenech has warned that some Chinese vape companies may be using 6-methyl nicotine, a nicotine analogue, raising new questions over how US regulators should classify emerging nicotine compounds.
Jul.13
Sesh touts independence, 8VC backing and retail reach as it challenges tobacco-owned pouch brands
Sesh touts independence, 8VC backing and retail reach as it challenges tobacco-owned pouch brands
U.S. nicotine pouch brand Sesh has emphasized its independence from Altria, Philip Morris International and British American Tobacco, along with backing from investors including 8VC, celebrity supporters and a retail footprint of more than 7,500 stores, as it seeks to differentiate itself in a market where major pouch brands are owned by large tobacco companies.
Regulations
Jul.07 by 2Firsts Perspectives