Illegal E-cigarette Trade Thriving Despite Ban in Vietnam Market.

Mar.04.2025
Illegal E-cigarette Trade Thriving Despite Ban in Vietnam Market.
Despite a ban on e-cigarette sales in Vietnam, the market continues to thrive, especially on online platforms. (20 words)

Key points:

Illegal E-cigarette Trade Thriving Despite Ban in Vietnam Market.
A prohibited goods trading website | Image source: Vov


Although e-cigarettes and heated tobacco products are banned in Vietnam, buying and selling activities are still rampant in the market, especially on online platforms.


Young people are the primary users of e-cigarettes, engaging in transactions through social networks to bypass regulation.


Legal experts suggest strengthening regulation of online platforms to curb illegal e-cigarette transactions.


According to a report from VOV on March 4th, Vietnam has banned the purchase, sale, exchange, and use of e-cigarettes and heated tobacco products since January 1st. Violators may face fines or even up to 15 years in prison. However, these transactions are still active in the market, rendering the ban ineffective.


According to Vietnamese media Vov, entering the keyword "Vape - Pod" in the Google search engine immediately brings up millions of results, showing that there are hundreds or even thousands of stores selling these products in the area, almost all of which are labeled as "open for business." A reporter randomly selected a store in Ho Chi Minh City to investigate its sales situation. The store owner stated that they currently only sell products online, and directed customers to add them as a friend on Zalo to choose from a variety of products. The shopping and shipping process can all be done online.


Not only are the businesses marked on Google continuing to buy and sell, but there are also specialized websites meticulously showcasing various prohibited products. On the website https://ttvape.vn/, all banned items are detailedly introduced, including origin, weight, and price. The merchants also provide contact numbers for transactions.


A university student in Ho Chi Minh City stated that the ban on purchasing e-cigarettes has had little impact, as transactions can still be made through Google, online platforms, and social networks. He pointed out that many social platforms such as Facebook, TikTok, and Telegram still have transactions taking place, and people are still exchanging and selling as usual.


According to reports, there have not been many enforcement actions nationwide involving e-cigarettes since the ban was implemented. The buying, selling, storing, and using of these prohibited products are still widespread throughout the country. Lawyer Dương Lê Ước An stated that although the law is now in effect, there is a lack of effective enforcement, especially when dealing with young people who primarily conduct transactions online, which increases the difficulty of detection and prosecution.


He suggested that relevant authorities should enhance supervision over social networking platforms and e-commerce platforms, requiring these platforms to delete related transaction websites and keywords, and add them to the list of prohibited items for sale.


According to reports, the Vietnamese National Assembly has passed Resolution No. 173, which declares that the production, sale, import, possession, transportation, and use of e-cigarettes and heated tobacco will be illegal as of 2025. Violators will be handled according to the law. (Related reading: Vietnam Customs General Department issues ban: Import procedures for e-cigarettes and heated tobacco products will stop starting in 2025)


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Japan Tobacco Releases Three Ploom AURA Collaboration Panels Inspired by “Sake”
Japan Tobacco Releases Three Ploom AURA Collaboration Panels Inspired by “Sake”
Japan Tobacco announced that it will sponsor “CRAFT SAKE WEEK 2026,” to be held at Roppongi Hills Arena, and set up a dedicated smoking area called “Ploom LOUNGE.” Three Ploom AURA collaboration front panels inspired by the theme of “sake” will be offered at the venue, along with trial use, sales, and related original content.
Apr.13 by 2FIRSTS.ai
GEEK BAR to Return to the European Market: Launches the SPARK Pod System
GEEK BAR to Return to the European Market: Launches the SPARK Pod System
GEEK BAR announced its return to the European market and the release of its pod-based product, SPARK, which will begin rolling out across select European countries starting in March. SPARK features a battery-status display interface and a fast-charging battery. It offers a 1.1Ω prefilled pod (up to approximately 1,000 puffs) and a 0.8Ω refillable pod, along with multiple new flavors tailored for Europe.
Mar.04 by 2FIRSTS.ai
Spain’s Nicotine Pouch Sales Reached 5 Million Cans in 2025, Industry Says 2026 Could Hit 8 Million
Spain’s Nicotine Pouch Sales Reached 5 Million Cans in 2025, Industry Says 2026 Could Hit 8 Million
Spain’s Nicotine Pouch Association said nicotine pouch sales in Spain reached 5 million cans of 20 units in 2025 and are expected to rise 60% to 8 million in 2026. The group said there are currently 20 to 30 brands on the Spanish market and called for regulation proportionate to product risk. It also opposed a proposal to reduce nicotine content to 0.99 mg per pouch, saying it would amount to a de facto ban on the category.
Mar.19 by 2FIRSTS.ai
Philip Morris Limited Launches Delia to Expand IQOS Iluma Consumables Portfolio
Philip Morris Limited Launches Delia to Expand IQOS Iluma Consumables Portfolio
Philip Morris Limited has announced the launch of Delia, the latest addition to its portfolio of heated tobacco and zero-tobacco sticks exclusively compatible with the IQOS Iluma range.
Apr.03 by 2FIRSTS.ai
Study Says Europe’s Illicit Disposable Vape Market to Reach EUR 6.6 Billion in 2026
Study Says Europe’s Illicit Disposable Vape Market to Reach EUR 6.6 Billion in 2026
A new study by the Fraunhofer Institute says the rapidly expanding illicit market for disposable e-cigarettes is undermining European regulation, fuelling youth vaping and causing significant tax losses. The study says the illicit market is worth EUR 6.6 billion in 2026 and is projected to rise to EUR 10.8 billion by 2030. It adds that a significant share of the disposable vape market now operates outside the regulatory framework established by the EU Tobacco Products Directive.
Mar.13 by 2FIRSTS.ai
Al Fakher Parent AIR Advances U.S. Listing Plan, With Deal Expected in First Half of 2026
Al Fakher Parent AIR Advances U.S. Listing Plan, With Deal Expected in First Half of 2026
AIR Limited and Cantor Equity Partners III, Inc. announced that AIR and AIR Holdings Limited have filed a Form F-4 registration statement with the U.S. Securities and Exchange Commission in connection with their previously announced proposed business combination. Upon closing, the combined company, AIR Global PLC, is expected to be listed on Nasdaq in the United States under the ticker symbol “AIIR.”
Mar.31 by 2FIRSTS.ai