Illegal Sale of E-cigarettes Persists in Lucknow Despite Ban

Feb.19.2025
Illegal Sale of E-cigarettes Persists in Lucknow Despite Ban
Despite India's ban on e-cigarette sales, shops in Lucknow openly defy the law, offering delivery services and various flavors.

According to a report by Hindustan Times on February 18, despite the ban on production, sale, import, export, transportation, and promotion of e-cigarettes in India having taken effect, the devices are still openly being sold.

 

The Indian government banned the sale of e-cigarettes on September 18, 2019, but vendors continue to sell these products through small shops and grocery stores. According to an investigation by the Hindustan Times, there are quite a few shops not only selling e-cigarettes, but also offering home delivery services, easily bypassing legal restrictions. During a field investigation in Lucknow Division in Indira from February 15th to 16th, Hindustan Times found at least four to five shops openly selling e-cigarettes, where the shop owners introduce and sell various flavors of e-cigarettes and disposable e-cigarettes ranging from 6,000 to 30,000 puffs.

 

A vendor at Janpath Market said that he can deliver e-cigarettes across the city for no extra charge. It is reported that 6,000 puffs of e-cigarettes are priced at 1,400 rupees (16 USD), while 30,000 are 2,400 rupees (28 USD). Multiple flavors are available, and discreet delivery is even possible upon request.

 

Another vendor is selling e-cigarettes with a starting capacity of 10,000 puffs for 1,600 rupees (18 USD) and is offering home delivery services. However, he stated that once sold, refunds or exchanges would not be supported.

 

In another area, a seller confirmed the supply of e-cigarettes and stated that customers can place orders over the phone, make payments using UPI, and get home delivery services. Compared to the Delhi market, e-cigarettes are harder to get supplies and a lower price in Lucknow. Currently, the main brands in Lucknow are IGET and ELFBAR.

 

Vijay Pratap Singh, Assistant Commissioner of the Food Safety and Drug Administration (FSDA) in Lucknow, stated that the FSDA will issue warnings to illegal vendors, and if they do not comply, their products will be sealed and banned for sale. However, the current regulations do not have sufficient penalties, as offenders only need to pay a fine of 200 rupees (2 dollars) per item to avoid harsher punishment. Additionally, the police have the authority to independently crackdown on these illegal activities.

 

Previously, 2Firsts had an exclusive interview with Kartik Laijawala, the CEO of Nico Orgo, which is the top nicotine enterprise in India, sharing his opinions about the trend of stricter regulations on sythetic nicotine, the ban of disposable e-cigarettes, etc. For more information, please refer to the full report: As Nicotine Markets Shift, Nico Orgo Bets on Natural Purity and Global Supply – A 2Firsts Interview. 

Illegal Sale of E-cigarettes Persists in Lucknow Despite Ban
Kartik Laijawala, the CEO of Nico Orgo | Source: 2Firsts

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
AIRSCREAM’s production hub in the Czech Republic brings nicotine pouch manufacturing, e-liquid bottling, product documentation, warehousing and international logistics into one operation, giving brands and commercial partners a practical platform from which to launch, expand and enter new markets.
Market
Sep.16 by 2Firsts Perspectives
F1 Faces Renewed Pressure Over Tobacco and Nicotine Sponsorships as 67 Groups Target ZYN and VELO Ahead of Madrid Race
F1 Faces Renewed Pressure Over Tobacco and Nicotine Sponsorships as 67 Groups Target ZYN and VELO Ahead of Madrid Race
Ahead of the Formula 1 race in Madrid, 67 Spanish and international public-health, medical and consumer organizations have sent an open letter to F1 President and CEO Stefano Domenicali calling for an end to sponsorships linked to the tobacco and nicotine industry, including nicotine pouches, vaping products and heated tobacco. The letter focuses on Philip Morris International’s ZYN partnership with Ferrari and British American Tobacco’s long-running partnership with McLaren and exposure for VELO. The campaign follows a March letter in which more than 160 organizations worldwide made a similar request to Formula 1.
Sep.10
Florida Governor DeSantis Expands TANF Restrictions, Blocking Welfare Benefits From Buying Tobacco and Vapes
Florida Governor DeSantis Expands TANF Restrictions, Blocking Welfare Benefits From Buying Tobacco and Vapes
Florida Governor Ron DeSantis announced an expansion of Temporary Assistance for Needy Families (TANF) restrictions that would prohibit Electronic Benefit Transfer (EBT) funds from being used to purchase tobacco and vaping products. The state will amend its TANF State Plan and submit the changes for federal approval. Florida officials said the restrictions would not affect eligibility for temporary cash assistance or the amount of benefits received, but would change how funds can be spent.
Aug.25
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
The Irish presidency of the Council of the European Union is using bilateral talks to push the bloc’s Tobacco Taxation Directive toward a political agreement in November. According to Law360, citing an EU official, Sweden is unwilling to accept a minimum excise threshold above €20 per kilogram for nicotine pouches. Council negotiations have already lowered the European Commission’s original proposal, but a May 2026 presidency compromise still set the minimum at 10% of the tax-inclusive retail price or €30 per kilogram in 2028-29, with higher levels later.
Market
Sep.17 by 2Firsts Perspectives
U.S. Military Could Test Nicotine Pouches and Vapes for Smoking Cessation as Washington Examiner Cites ZYN and Potential $4 Billion Reduction in Related Defense Costs
U.S. Military Could Test Nicotine Pouches and Vapes for Smoking Cessation as Washington Examiner Cites ZYN and Potential $4 Billion Reduction in Related Defense Costs
The House-passed FY2027 National Defense Authorization Act includes a provision authorizing the defense secretary to conduct a one-year smoking-cessation pilot for active-duty service members. Section 707 lists counseling, nicotine gum and patches alongside what the bill calls "electric nicotine delivery systems," nicotine pouches and heat-not-burn products. A recent Washington Examiner op-ed cited ZYN as an example in arguing for the provision, but the legislation does not name any commercial brand or supplier. ZYN is made by PMI-owned Swedish Match USA, with specified products holding FDA marketing authorizations and modified risk orders.
Sep.20
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Swedish nicotine pouch brand Kelly White is building its strategy around adult female consumers. Founder and CEO Sophia Wilsby told 2Firsts that women accounted for around 70% of the brand’s repeat customers on HAYPP in Sweden in 2025. The interview explores female consumer segmentation, product and design differentiation, gender stereotypes, packaging regulation, and how independent brands can compete with global players such as ZYN and VELO while considering funding, partnerships and future ownership options.
Business
Sep.24