Illegal Sale of E-cigarettes Persists in Lucknow Despite Ban

Feb.19.2025
Illegal Sale of E-cigarettes Persists in Lucknow Despite Ban
Despite India's ban on e-cigarette sales, shops in Lucknow openly defy the law, offering delivery services and various flavors.

According to a report by Hindustan Times on February 18, despite the ban on production, sale, import, export, transportation, and promotion of e-cigarettes in India having taken effect, the devices are still openly being sold.

 

The Indian government banned the sale of e-cigarettes on September 18, 2019, but vendors continue to sell these products through small shops and grocery stores. According to an investigation by the Hindustan Times, there are quite a few shops not only selling e-cigarettes, but also offering home delivery services, easily bypassing legal restrictions. During a field investigation in Lucknow Division in Indira from February 15th to 16th, Hindustan Times found at least four to five shops openly selling e-cigarettes, where the shop owners introduce and sell various flavors of e-cigarettes and disposable e-cigarettes ranging from 6,000 to 30,000 puffs.

 

A vendor at Janpath Market said that he can deliver e-cigarettes across the city for no extra charge. It is reported that 6,000 puffs of e-cigarettes are priced at 1,400 rupees (16 USD), while 30,000 are 2,400 rupees (28 USD). Multiple flavors are available, and discreet delivery is even possible upon request.

 

Another vendor is selling e-cigarettes with a starting capacity of 10,000 puffs for 1,600 rupees (18 USD) and is offering home delivery services. However, he stated that once sold, refunds or exchanges would not be supported.

 

In another area, a seller confirmed the supply of e-cigarettes and stated that customers can place orders over the phone, make payments using UPI, and get home delivery services. Compared to the Delhi market, e-cigarettes are harder to get supplies and a lower price in Lucknow. Currently, the main brands in Lucknow are IGET and ELFBAR.

 

Vijay Pratap Singh, Assistant Commissioner of the Food Safety and Drug Administration (FSDA) in Lucknow, stated that the FSDA will issue warnings to illegal vendors, and if they do not comply, their products will be sealed and banned for sale. However, the current regulations do not have sufficient penalties, as offenders only need to pay a fine of 200 rupees (2 dollars) per item to avoid harsher punishment. Additionally, the police have the authority to independently crackdown on these illegal activities.

 

Previously, 2Firsts had an exclusive interview with Kartik Laijawala, the CEO of Nico Orgo, which is the top nicotine enterprise in India, sharing his opinions about the trend of stricter regulations on sythetic nicotine, the ban of disposable e-cigarettes, etc. For more information, please refer to the full report: As Nicotine Markets Shift, Nico Orgo Bets on Natural Purity and Global Supply – A 2Firsts Interview. 

Illegal Sale of E-cigarettes Persists in Lucknow Despite Ban
Kartik Laijawala, the CEO of Nico Orgo | Source: 2Firsts

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | IQOS ILUMA i REMIX Limited Edition Launches in Japan, Bringing New Design Elements to Heated Tobacco Devices
Product | IQOS ILUMA i REMIX Limited Edition Launches in Japan, Bringing New Design Elements to Heated Tobacco Devices
Philip Morris Japan (PM Japan) has introduced the IQOS ILUMA i REMIX Limited Edition series, including the IQOS ILUMA i Prime REMIX, IQOS ILUMA i REMIX and IQOS ILUMA i ONE REMIX devices. The limited-edition models were officially announced in Japan on June 9, 2026, and began a phased market rollout from June 10. Featuring gradient color designs and visual customization elements, the collection highlights PMI’s continued use of limited editions to enhance brand experience within its heated tobacco portfolio.
Innovation
Jul.21 by 2Firsts Perspectives
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
A new Swedish study found oral mucosal lesions in 79% of examined nicotine pouch users and 89% of tobacco-derived snus users, with different tissue-response patterns between the two categories. For manufacturers and regulators, the findings shift attention toward product formulation, flavouring, pouch materials and local oral exposure, not only whether a product contains tobacco. The study found no higher prevalence of caries or periodontal disease, but it could not establish causality, long-term outcomes or differences between individual products or designs.
Special Report
Jul.27
Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift
Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift
Philip Morris Italia has launched the Trade Academy program, investing €1 million to provide training and development support for approximately 45,000 tobacco retailers in Italy. The initiative aims to strengthen retailers’ capabilities in heated tobacco products, digital tools and consumer services. The move reflects how nicotine companies are increasingly investing in retail networks and frontline capabilities as new nicotine products become more important in the market.
Jul.28
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria’s second-quarter results show a U.S. nicotine market splitting across price, product and regulation. Smokeable profit rose 2.4% as Marlboro pricing offset lower volumes, while discount brand Basic gained share among value-conscious smokers. In oral nicotine, on! PLUS expanded distribution but faced intensifying competition from ZYN and Velo. NJOY remained off the market as patent and regulatory hurdles delayed its return. The broader lesson: U.S. growth increasingly depends on price-tier strategy, retail execution, authorisation and enforcement readiness across the industry.
Special Report
Jul.31
JT’s Ploom Volumes Rise 43.5% as Cigarettes Anchor Its Transition
JT’s Ploom Volumes Rise 43.5% as Cigarettes Anchor Its Transition
JT’s Ploom heated-tobacco volumes rose 43.5% in the first half of 2026, while combustibles still represented about 97% of its tobacco volume and remained the main earnings base. In Japan, reduced-risk products now account for 48.7% of industry shipments, shifting competition from category adoption towards brand share, pricing and consumer retention. JT’s results offer a revealing case of a traditional tobacco company pursuing a prolonged, dual-track transformation.
JTI
Jul.30
Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight
Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight
Several European sports outlets have reported on a suspected nicotine pouch seen in French footballer Michael Olise’s locker photo, bringing football’s long-running “snus” culture back into public view and highlighting brand visibility, product classification and public-health debate around nicotine pouches in sports settings.
News
Jun.25 by 2Firsts Perspectives