Illegal US E-cigarettes Smuggled into UK Targeting Children

Aug.08.2022
Illegal US E-cigarettes Smuggled into UK Targeting Children
Illegally imported US e-cigarettes aimed at children are thought to be linked to organised crime, according to officials. Over 1,000 illegal e-cigarettes have been seized across the UK, including some with nicotine concentrations and volumes twice the legal limits, raising concerns about their targeting of children. Research suggests the number of teenage e-cigarette users is increasing, leading officials to call for a crackdown on the sale of the products to those aged under 18.

Officials believe that a shipment of American e-cigarettes smuggled into the UK and targeted at children is linked to organized crime.


Local trade standards officials in the Kensington and Chelsea district in London have confiscated illegal electronic cigarettes. (Photo: Getty, RBKC)


So far this year, trade standards officials have confiscated thousands of illegal products across the country, including in Northumberland, Staffordshire, Nottingham and London.


Some e-cigarettes have volumes and nicotine concentrations that are more than double what current UK law permits, and they offer flavors like Fanta and rainbow candy, raising concerns about their appeal to children.


It is reported that social media influencers are also promoting their products to young audiences on platforms such as TikTok.


According to reports, young people who use illegal electronic cigarette products are experiencing health issues, including coughing up blood, nosebleeds, headaches, chest pain, and dizziness.


It is believed that with the global concern about the younger generation getting hooked on nicotine through vaping, authorities in the United States have tightened regulations on e-cigarettes, leading to a surge in imports.


Many countries, including the United Kingdom, have set a goal to achieve "smoke-free" status by 2030, meaning the adult smoking rate falls below 5%.


The government's stance has been supported by an independent review conducted by Dr. Javed Khan in June, stating that e-cigarettes are a healthier alternative to smoking but should not be embraced by non-smokers.


However, despite smoking being far less popular among young people now than in previous decades, research shows that electronic cigarettes are on the rise among adolescents.


Last month, a yearly survey by Action on Smoking and Health (ASH) found that the percentage of 11-17 year olds who reported frequently using electronic cigarettes rose from 4% to 7%.


The proportion of children who have admitted to smoking electronic cigarettes has increased from 14% to 16% within a year.


Although it is illegal to sell electronic cigarettes to those under 18, almost half of teenage e-cigarette users state that their primary source of supply comes from stores.


Trade standard officials seized 3,500 illegal electronic cigarettes worth £27,000 in Staffordshire between April and July this year.


According to operations manager Tony Shaw, this is clearly a growing market and he anticipates that this number will increase.


Since April, officials in Staffordshire County have confiscated nearly 1,000 illegal electronic cigarettes each month (pictured: Staffordshire County Council).


We have definitely seen an increase in the popularity of illegal electronic cigarettes," he said.


My intuition is that it will rise even further.


“We have discovered that shops selling illegal tobacco are entering this area.”


Compared to those who suddenly decide to sell illegal e-cigarettes, I believe that this is more related to organized crime, where a group of criminals obtain these illegal e-cigarettes and incorporate them into their own supply chain.


This is my own feeling, and it is supported by some information.


Mr. Xiao stated that trade regulatory authorities are cooperating with a wide range of law enforcement agencies, including police, border officials, and the national crime bureau.


Officials are currently focusing on disrupting the supply of illegal e-cigarettes through seizures rather than prosecutions, but Mr. Xiao agrees that this is becoming a bigger priority for authorities.


Aside from being a symbol of increasing status among young people, part of the appeal of electronic cigarettes is their lower cost compared to traditional smoking.


The electronic cigarette industry states that by spending only £27 per month, one can replace the daily consumption of a pack of cigarettes which costs approximately £310.


Deborah Arnott, CEO of the anti-smoking charity ASH, said: "Last year's popular disposable e-cigarettes were small, brightly colored products with a sweet taste and enticing names that even children under five could purchase. It's no wonder they are attractive to kids.


As suggested by the Khan's review, an additional investment of 15 million pounds is needed for law enforcement, including electronic cigarettes and tobacco products.


The law needs to be strengthened to prohibit child-friendly packaging and labeling of e-cigarette products and to prevent promotion on social media.


Statement:


This article is compiled from third-party information and is intended solely for industry communication and learning.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity and accuracy of the content. The translation of this article is only intended for industry exchange and research purposes.


Due to limitations in the translator's proficiency, the translated article may not fully convey the original meaning. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government regarding their position and stance on any domestic, Hong Kong, Macau, Taiwan, or foreign-related issues.


The copyright of the compiled information belongs to the original media and author. If there is any infringement, please contact us for removal.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
Former BAT global content lead Andy Parton has left the company and launched Destreza, a London-based AI-native marketing consultancy. Parton previously worked across BAT's New Category brands Vuse, Velo and glo and had also served as Global Brand Lead for Vuse Go. Destreza says it will advise consumer businesses on AI in brand strategy, operating models, capability and agency configuration, using specialist AI agents to support research, strategy and creative development. BAT reported £3.621 billion in New Category revenue in 2025.
Sep.22
U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
The U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives said on September 23 that it has joined the interagency Trade Fraud Task Force to strengthen enforcement against illegal, misdeclared and smuggled vape and tobacco products. ATF will bring its authority under the Prevent All Cigarette Trafficking Act into the task force, including registration, reporting, shipping and record-inspection requirements covering interstate sales of electronic nicotine delivery systems. ATF said the move will strengthen its ability to trace illicit products from U.S. points of entry through domestic trafficking and distribution networks.
News
Sep.28 by 2Firsts Perspectives
FDA Authorizes 24 VELO Nicotine Pouches, Increasing U.S. Authorized Total by 56%
FDA Authorizes 24 VELO Nicotine Pouches, Increasing U.S. Authorized Total by 56%
The U.S. FDA authorized 24 VELO nicotine pouch products from a British American Tobacco subsidiary, raising the total number of authorized products from 43 to 67, a 55.8% increase. The newly authorized 4 mg products include lime and passion fruit flavors and feature certified child-resistant packaging. VELO's first FDA marketing authorization adds BAT to a list previously limited to PMI and Altria products, while bringing the agency's nicotine pouch review pilot total to 47 authorized products.
Oct.30
Philippines Mandates Safety Certification for Nicotine Pouches, Gives Industry 12 Months to Comply
Philippines Mandates Safety Certification for Nicotine Pouches, Gives Industry 12 Months to Comply
The Philippines Department of Trade and Industry has placed nicotine pouches under mandatory product certification through Department Administrative Order No. 26-07, Series of 2026. Nicotine pouches must obtain a Philippine Standard, or PS, license before they can be manufactured, imported, packed, distributed or sold in the country. The regime requires testing for nicotine content, pH and water activity, while packaging must disclose nicotine strength, ingredients, allergens, batch information, the PS certification mark and prescribed health warnings. Existing market participants have a 12-month transition period to comply.
Regulations
Oct.12
Japan Survey Finds 49.5% Would Cut Tobacco Use if Prices Rise, 64.6% Show Interest in Nicotine-Free Alternatives
Japan Survey Finds 49.5% Would Cut Tobacco Use if Prices Rise, 64.6% Show Interest in Nicotine-Free Alternatives
A September online survey commissioned by Japanese smoking-accessories company Lightec found that 49.5% of respondents would consider reducing tobacco use if prices rose further, while 25.1% would consider switching to cheaper brands and 14.5% would consider using or combining alternatives such as vapes and nicotine-free herbal sticks. Another 64.6% expressed some level of interest in such alternatives. The survey covered 1,088 respondents aged 20 to 70 and was conducted by a company that sells NICOLESS nicotine-free vaping and herbal-stick products, meaning its findings should not be treated as representative of Japan's smoking population.
DATA
Oct.12
UK HMRC Launches Vape Duty Stamps on October 1, Ushering in Supply-Chain Traceability as Chinese Exporters Face New Compliance Hurdles
UK HMRC Launches Vape Duty Stamps on October 1, Ushering in Supply-Chain Traceability as Chinese Exporters Face New Compliance Hurdles
HM Revenue & Customs put the UK's Vaping Products Duty and Vaping Duty Stamps Scheme into effect on October 1. All vaping liquids manufactured in or imported into the UK are now subject to duty at £2.20 per 10ml, regardless of nicotine content. The stamp regime will introduce digital functionality designed to provide traceability throughout the supply chain, with approved manufacturers, importers and warehousekeepers required to report product movements and retailers and consumers eventually able to scan stamps to verify authenticity. China exported $177 million of vape-related products to the UK in August, up 51.4% year over year, increasing the significance of the new compliance regime for China's Shenzhen-centered vape supply chain.
Regulations
Oct.04