Illicit E-cigarette Sales Rise in UK, Concerns for Youth Heath

Regulations by 2FIRSTS.ai
Apr.17.2024
Illicit E-cigarette Sales Rise in UK, Concerns for Youth Heath
The trading standards team in Radnorshire County, UK, seized over 6000 illegal e-cigarettes in a crackdown operation.

According to a report from the Welsh newspaper "The National Youth Daily" on April 16th, the Trading Standards team of the local government in Reksem County, UK, confiscated over 6,000 illegal e-cigarettes in a crackdown operation in 2023.

 

According to data released by the Rexham Commission under the Freedom of Information Act, a total of 6,339 illegal e-cigarettes were discovered in the county's municipalities in 2023. This marks a 411% increase from the 1,240 e-cigarettes confiscated in 2022, with no previous records of such incidents in the preceding three years.

 

Illegal e-cigarette products have now become the primary item seized in the region. In comparison, only 1,516 packs of illegal cigarettes were seized last year, with the recent 2021 figures skyrocketing to as high as 7,834 packs.

 

A senior official from the local government has stated that they are specifically targeting illegal e-cigarettes due to concerns about their impact on children's health. This is particularly concerning as some illegal e-cigarette products have been found to contain nicotine levels far above what is permitted for sale on the market.

 

Roger Mapleson, trade standards officer at Reckham, stated, "Locally, market regulators have been monitoring the supply of illegal disposable e-cigarettes. These products have been gaining popularity over the past few years, attracting a significant number of non-smokers, especially children.

 

Although e-cigarette products are very effective aids in smoking cessation, a simple recommendation for non-smokers (both children and adults) is, if you do not smoke, do not use e-cigarettes. Disposable e-cigarette products are very popular, and illegal versions are stronger than what the law allows (containing more than 20mg of nicotine per milliliter of e-liquid), for example, exceeding the allowed size (more than 2ml of e-liquid), and versions without labels.

 

He also added, "Illegal e-cigarettes are entering our country through smuggling, completely unregulated, meaning that the content of these products is not controlled at all. Those selling illegal e-cigarettes are unlikely to restrict sales to those over 18 years old, and may sell them to children. Therefore, from a market supervision perspective, monitoring these products is of utmost importance."

 

Despite increased focus on cracking down on the illegal sale of e-cigarettes in recent years, the city council stated that illegal tobacco remains their top priority. Still, over 5,000 people nationwide die prematurely each year due to smoking-related causes.

 

Mr. Mapleson urges people to remain vigilant about the possibility of purchasing illegal products when it comes to e-cigarettes.

 

He said: "As a very rough guide, illegal e-cigarettes can be identified by looking at the number of puffs the product claims to offer. Anything over 600 puffs is suspicious, as illegal e-cigarettes often claim to provide several thousand puffs. In addition, you can check the nicotine strength indicated on the packaging. 20ml/mg is the maximum, usually considered as two percent. Anything higher is likely illegal. E-cigarettes sold on social media, workplaces, or other informal markets such as flea markets may also be illegal. E-cigarettes sold in mainstream high street stores and supermarkets are highly unlikely to be illegal products."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

European survey: current e-cigarette use among 15–19-year-olds rises from 14% (2019) to 22% (2024)
European survey: current e-cigarette use among 15–19-year-olds rises from 14% (2019) to 22% (2024)
A European study cited in the report says the share of young people aged 15 to 19 who are current e-cigarette users increased from 14% in 2019 to 22% in 2024, with Italy reflecting the broader European pattern. Over the same period, conventional cigarette smoking among young people is described as declining, with the proportion of students who have smoked at least once in their lifetime falling sharply from 1995 to 2024, and the largest drop occurring between 2019 and 2024.
Feb.12 by 2FIRSTS.ai
German Environment Minister Backs Ban on Disposable E-Cigarettes, Citing Safety Risks
German Environment Minister Backs Ban on Disposable E-Cigarettes, Citing Safety Risks
Germany’s Environment Minister Carsten Schneider has expressed clear support for banning disposable e-cigarettes, citing safety hazards, environmental damage, and waste management risks. While the ban has not yet been finalized, Germany’s parliament has instructed the government to examine the proposal. Several European countries, including Belgium, France, and the UK, have already implemented similar bans.
Dec.30 by 2FIRSTS.ai
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
UK council data shows that two illegal vapes were seized every minute in 2025, with a total of 1.2 million illicit vapes removed from high streets. Over the past year, authorities also seized millions of illegal cigarettes and other nicotine products. Consumer surveys indicate that more than half of UK vapers believe they have unknowingly purchased illegal vaping products.
Dec.23 by 2FIRSTS.ai
Alan Zhao: What Altria’s on! PLUS Authorization Really Signals About FDA PMTA Enforcement
Alan Zhao: What Altria’s on! PLUS Authorization Really Signals About FDA PMTA Enforcement
In this in-depth commentary for 2Firsts, Alan Zhao examines what Altria’s on! PLUS authorization really signals about FDA PMTA enforcement. Beyond the headline approval, FDA’s language, process design and product choices offer rare insight into how nicotine pouch regulation is taking shape—and what it means for industry compliance, in one of the earliest expert reads of the decision.
Regulations
Dec.20 by 2Firsts Perspectives
Heated tobacco brand DIITO launches in Mongolia
Heated tobacco brand DIITO launches in Mongolia
A new heat-not-burn (HNB) brand, DIITO, has commenced promotional activities in the Mongolian market. The device features an integrated display panel and supports dual heating modes, "RELAX" and "RUSH." Investigations reveal that DIITO’s local promotion closely overlaps with RELX’s official distribution channels. Furthermore, the DIITO trademark is held by the UK-based REAZEN TECH LIMITED, a company that also manages the e-cigarette brand FASTA.
Jan.16 by 2FIRSTS.ai
Russia’s Duma Deputy Speaker Davankov calls for a total vape ban, citing drug sales disguised as vapes
Russia’s Duma Deputy Speaker Davankov calls for a total vape ban, citing drug sales disguised as vapes
Vladislav Davankov, deputy speaker of Russia’s State Duma, urged a nationwide ban on vapes, arguing it would help prevent drugs being sold under the cover of vaping products, including near schools. The remarks come as Russia prepares to enforce a separate ban on vape sales at public transport stops starting Sept. 1, 2026.
Feb.09 by 2FIRSTS.ai