Illicit E-cigarette Sales Rise in UK, Concerns for Youth Heath

Regulations by 2FIRSTS.ai
Apr.17.2024
Illicit E-cigarette Sales Rise in UK, Concerns for Youth Heath
The trading standards team in Radnorshire County, UK, seized over 6000 illegal e-cigarettes in a crackdown operation.

According to a report from the Welsh newspaper "The National Youth Daily" on April 16th, the Trading Standards team of the local government in Reksem County, UK, confiscated over 6,000 illegal e-cigarettes in a crackdown operation in 2023.

 

According to data released by the Rexham Commission under the Freedom of Information Act, a total of 6,339 illegal e-cigarettes were discovered in the county's municipalities in 2023. This marks a 411% increase from the 1,240 e-cigarettes confiscated in 2022, with no previous records of such incidents in the preceding three years.

 

Illegal e-cigarette products have now become the primary item seized in the region. In comparison, only 1,516 packs of illegal cigarettes were seized last year, with the recent 2021 figures skyrocketing to as high as 7,834 packs.

 

A senior official from the local government has stated that they are specifically targeting illegal e-cigarettes due to concerns about their impact on children's health. This is particularly concerning as some illegal e-cigarette products have been found to contain nicotine levels far above what is permitted for sale on the market.

 

Roger Mapleson, trade standards officer at Reckham, stated, "Locally, market regulators have been monitoring the supply of illegal disposable e-cigarettes. These products have been gaining popularity over the past few years, attracting a significant number of non-smokers, especially children.

 

Although e-cigarette products are very effective aids in smoking cessation, a simple recommendation for non-smokers (both children and adults) is, if you do not smoke, do not use e-cigarettes. Disposable e-cigarette products are very popular, and illegal versions are stronger than what the law allows (containing more than 20mg of nicotine per milliliter of e-liquid), for example, exceeding the allowed size (more than 2ml of e-liquid), and versions without labels.

 

He also added, "Illegal e-cigarettes are entering our country through smuggling, completely unregulated, meaning that the content of these products is not controlled at all. Those selling illegal e-cigarettes are unlikely to restrict sales to those over 18 years old, and may sell them to children. Therefore, from a market supervision perspective, monitoring these products is of utmost importance."

 

Despite increased focus on cracking down on the illegal sale of e-cigarettes in recent years, the city council stated that illegal tobacco remains their top priority. Still, over 5,000 people nationwide die prematurely each year due to smoking-related causes.

 

Mr. Mapleson urges people to remain vigilant about the possibility of purchasing illegal products when it comes to e-cigarettes.

 

He said: "As a very rough guide, illegal e-cigarettes can be identified by looking at the number of puffs the product claims to offer. Anything over 600 puffs is suspicious, as illegal e-cigarettes often claim to provide several thousand puffs. In addition, you can check the nicotine strength indicated on the packaging. 20ml/mg is the maximum, usually considered as two percent. Anything higher is likely illegal. E-cigarettes sold on social media, workplaces, or other informal markets such as flea markets may also be illegal. E-cigarettes sold in mainstream high street stores and supermarkets are highly unlikely to be illegal products."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Reynolds Seeks to Join Altria Lawsuit Challenging FDA PMTA Rule and Calculation of 180-Day Deadline
Reynolds Seeks to Join Altria Lawsuit Challenging FDA PMTA Rule and Calculation of 180-Day Deadline
Three R.J. Reynolds companies are seeking to intervene in a lawsuit filed by Altria subsidiaries Helix Innovations and NJOY challenging the FDA's 2021 PMTA final rule. The companies dispute how the agency uses Acceptance and Filing reviews and completeness determinations to establish when the Tobacco Control Act's 180-day decision period begins. Reynolds has also linked prolonged PMTA reviews to competition from unauthorized vaping products. The FDA, meanwhile, has been accelerating reviews and reducing its backlog.
Sep.14
Russia’s Vape Device Labeling Regime Enters Force: Registration Starts in September, Mandatory Coding in December
Russia’s Vape Device Labeling Regime Enters Force: Registration Starts in September, Mandatory Coding in December
Russia's digital labeling regime for reusable e-cigarettes and similar personal vaping devices entered its first mandatory phase in September 2026. From September 1, manufacturers, importers and other market participants must register with the national Chestny ZNAK tracking system. From December 1, newly manufactured and imported covered devices will be required to carry digital identification codes and be reported as entering circulation. Russia has also issued new operational guidance for imports, marking the transition from a voluntary pilot to phased mandatory implementation.
Sep.15
Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Vaping brand PIXL has introduced the PIXL 5K reusable prefilled pod device in the UK, featuring a 2ml prefilled pod and a 4ml refill container with a combined e-liquid capacity of 6ml. The device uses 20mg/ml nicotine salt e-liquid and is advertised to deliver up to approximately 5,000 puffs. Available through UK retailers by August 2026, the PIXL 5K sits alongside the existing 12ml PIXL 8000. The UK's Vaping Products Duty took effect on October 1 at £0.22 per millilitre, producing theoretical duty amounts of £1.32 and £2.64 for the two products' respective full refill sets.
product
Oct.10
Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
KT&G will launch the lil Tonino Lamborghini heated tobacco device in Seoul on September 15, 2026. The product introduces a new heating technology called Flashwave Heating, which uses microwaves to heat tobacco sticks internally and delivers a manufacturer-rated heat-up time of about three seconds. The device features an all-metal aluminum body, a color display and a dedicated GUI, and launches alongside a new line of NAU tobacco sticks that are incompatible with existing lil consumables. Korean media describe the product as KT&G's first new heated tobacco platform since lil AIBLE was introduced in 2022.
Aug.31
Global Nicotine-Pouch E-Commerce Group Haypp Shuts Sweden’s Snusnetto Over Age Verification as Identity Checks Become Industry Infrastructure for New Nicotine Products
Global Nicotine-Pouch E-Commerce Group Haypp Shuts Sweden’s Snusnetto Over Age Verification as Identity Checks Become Industry Infrastructure for New Nicotine Products
Sweden's Supreme Administrative Court has declined to hear an appeal over age verification for tobacco and nicotine products collected from parcel lockers, leaving in place a lower-court ruling that geo-located BankID verification is insufficient to securely verify the actual recipient. Haypp Group has stopped tobacco and nicotine sales through Snusnetto and is deploying a new system across its other Swedish e-commerce sites to verify the age of the person who actually opens the locker and receives the shipment. The change comes as age verification across next-generation nicotine products expands from purchase checks into retail, delivery and, for some e-cigarettes, device access itself.
Regulations
Oct.20
Product | Philip Morris Korea Launches Two TEREA ONYX Capsule Tobacco Sticks, Expanding Portfolio to Five Lines
Product | Philip Morris Korea Launches Two TEREA ONYX Capsule Tobacco Sticks, Expanding Portfolio to Five Lines
Philip Morris Korea launched TEREA ONYX, a new tobacco stick line for IQOS ILUMA devices, on October 15, 2026. The initial products, AMANG PEARL and CALI PEARL, feature tropical-inspired flavors, Fresh Filters and capsules designed to deliver different flavor experiences before and after activation. Both are priced at KRW 4,800 per pack and are available at convenience stores nationwide and IQOS-operated stores in South Korea. The launch expands the Korean TEREA portfolio from four product lines to five, following earlier capsule tobacco stick additions in 2026.
product
Oct.23