Illicit E-cigarette Sales Rise in UK, Concerns for Youth Heath

Regulations by 2FIRSTS.ai
Apr.17.2024
Illicit E-cigarette Sales Rise in UK, Concerns for Youth Heath
The trading standards team in Radnorshire County, UK, seized over 6000 illegal e-cigarettes in a crackdown operation.

According to a report from the Welsh newspaper "The National Youth Daily" on April 16th, the Trading Standards team of the local government in Reksem County, UK, confiscated over 6,000 illegal e-cigarettes in a crackdown operation in 2023.

 

According to data released by the Rexham Commission under the Freedom of Information Act, a total of 6,339 illegal e-cigarettes were discovered in the county's municipalities in 2023. This marks a 411% increase from the 1,240 e-cigarettes confiscated in 2022, with no previous records of such incidents in the preceding three years.

 

Illegal e-cigarette products have now become the primary item seized in the region. In comparison, only 1,516 packs of illegal cigarettes were seized last year, with the recent 2021 figures skyrocketing to as high as 7,834 packs.

 

A senior official from the local government has stated that they are specifically targeting illegal e-cigarettes due to concerns about their impact on children's health. This is particularly concerning as some illegal e-cigarette products have been found to contain nicotine levels far above what is permitted for sale on the market.

 

Roger Mapleson, trade standards officer at Reckham, stated, "Locally, market regulators have been monitoring the supply of illegal disposable e-cigarettes. These products have been gaining popularity over the past few years, attracting a significant number of non-smokers, especially children.

 

Although e-cigarette products are very effective aids in smoking cessation, a simple recommendation for non-smokers (both children and adults) is, if you do not smoke, do not use e-cigarettes. Disposable e-cigarette products are very popular, and illegal versions are stronger than what the law allows (containing more than 20mg of nicotine per milliliter of e-liquid), for example, exceeding the allowed size (more than 2ml of e-liquid), and versions without labels.

 

He also added, "Illegal e-cigarettes are entering our country through smuggling, completely unregulated, meaning that the content of these products is not controlled at all. Those selling illegal e-cigarettes are unlikely to restrict sales to those over 18 years old, and may sell them to children. Therefore, from a market supervision perspective, monitoring these products is of utmost importance."

 

Despite increased focus on cracking down on the illegal sale of e-cigarettes in recent years, the city council stated that illegal tobacco remains their top priority. Still, over 5,000 people nationwide die prematurely each year due to smoking-related causes.

 

Mr. Mapleson urges people to remain vigilant about the possibility of purchasing illegal products when it comes to e-cigarettes.

 

He said: "As a very rough guide, illegal e-cigarettes can be identified by looking at the number of puffs the product claims to offer. Anything over 600 puffs is suspicious, as illegal e-cigarettes often claim to provide several thousand puffs. In addition, you can check the nicotine strength indicated on the packaging. 20ml/mg is the maximum, usually considered as two percent. Anything higher is likely illegal. E-cigarettes sold on social media, workplaces, or other informal markets such as flea markets may also be illegal. E-cigarettes sold in mainstream high street stores and supermarkets are highly unlikely to be illegal products."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philip Morris International Opens IQOS Flagship Boutique in the Philippines, Featuring an IQOS Scent Experience Zone
Philip Morris International Opens IQOS Flagship Boutique in the Philippines, Featuring an IQOS Scent Experience Zone
PMFTC, the Philippine affiliate of Philip Morris International (PMI), opened an IQOS flagship boutique on December 19 in the Ayala business district of Makati City, the Philippines. Positioned as a multi-sensory, immersive retail space, the store is designed for legal-aged nicotine users. It features the Philippines’ first IQOS Scent Experience zone and also showcases the upcoming IQOS x ISABEL collaboration.
Dec.29 by 2FIRSTS.ai
Singapore’s Underground Vape Chain Revealed:How Dispatchers, Telegram Groups, and Small “Online Shops” Form an Operating Model
Singapore’s Underground Vape Chain Revealed:How Dispatchers, Telegram Groups, and Small “Online Shops” Form an Operating Model
A vape-related case reported by The Straits Times illustrates the typical operating methods of Singapore’s underground vape trade, including Telegram-based “online shops,” centrally coordinated scheduling, and small-volume, fragmented deliveries. The case highlights the segmented and concealed nature of the country’s black-market vape network. Drawing on the report, 2Firsts uses this case as a sample to map out the structure and operational patterns of Singapore’s underground vape chain.
Dec.02 by 2FIRSTS.ai
China to Cancel VAT Export Rebates on E-Cigarette Products from April 1, 2026
China to Cancel VAT Export Rebates on E-Cigarette Products from April 1, 2026
China’s Ministry of Finance and State Taxation Administration have announced adjustments to export tax rebate policies, placing nicotine-containing non-combustible inhalation products within the scope of items subject to rebate cancellation. The measures will take effect from April 1, 2026.
Regulations
Jan.10
UK Guernsey's QuitVape program for youth e-cigarette cessation to end at the end of the month
UK Guernsey's QuitVape program for youth e-cigarette cessation to end at the end of the month
QuitVape e-cigarette quitting service for teens in Guernsey to end this month, after six-month trial period.
Dec.29 by 2FIRSTS.ai
China Further Tightens E-Cigarette Capacity and Investment Controls, Supply Chain Faces Stronger Regulation and Accelerated Shakeout
China Further Tightens E-Cigarette Capacity and Investment Controls, Supply Chain Faces Stronger Regulation and Accelerated Shakeout
China is tightening controls over e-cigarette production capacity and investment as regulators move to curb disorderly competition and address oversupply risks, a new policy framework released on December 25 shows, signaling stronger oversight and a faster shakeout across the country’s e-cigarette supply chain, according to first-hand reporting by 2Firsts.
Dec.25
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
In 2025, disposable vapes are shifting from a “puff count race” to a focus on user experience. While 30,000–50,000 puffs has become mainstream, brands like MASKKING, MR FOG, and HYPERBAR are still launching higher-capacity products in the 60,000–100,000 puff range. Models with disclosed tank sizes all exceed 2,000 puffs per mL and commonly feature adjustable wattage and enhanced interactive functions.
Nov.14 by 2FIRSTS.ai