The UK government announced on 24 October that England will ban the sale of disposable e-cigarettes from 1 June 2025. On 22 October, the official website of the Welsh Government also released a statement confirming that it will implement the same ban from June 2025. This means that two of the four regions in the UK have now made specific statements about the ban.
In response to this situation, 2Firsts conducted a survey of the UK market to understand the attitudes of e-cigarette retailers towards the legislation.
Some shop owners believe that the ban will help their business as more consumers switch to reusable e-cigarette devices. They believe that this could create new business opportunities, prompting them to adapt their business strategies and increase the promotion and sale of reusable devices.
But some shop owners say the ban is "extremely stupid". While they can understand the intention behind the legislation, they insist that it will be extremely detrimental to their business. Disposable e-cigarettes make up a significant proportion of their sales and the ban could lead to a loss of revenue, customers and other issues that would put significant pressure on their operations.
In addition, some shop owners have expressed that they are not concerned about the ban. For example, one shop owner who runs an e-cigarette shop near Manchester railway station believes that the ban will not be enforced because the government has repeatedly delayed the effective date. In addition, he admits that despite the restriction on selling e-liquid in quantities over 2 millilitres, he continues to sell larger quantities of products and does not care about the limit. Therefore, he firmly believes that even if the ban on disposable e-cigarettes is officially implemented, he will not stop selling disposable products.
Different shop owners have different views on the impact of the ban and how to deal with it. Some store owners have stated that they will clear out their stock of disposable e-cigarettes and only keep reusable devices in order to adapt to policy changes and shifts in market demand. They plan to prepare in advance to minimise potential losses from the ban.
On the other hand, some shop owners believe that there may be a rush to buy products before the ban comes into effect and will adjust their stocking strategies accordingly. However, there are also shops with a different perspective, who believe that the profit margins on disposable e-cigarettes are already low, so they are not stocking up on goods and are waiting to see how the policy is implemented before adjusting their business direction accordingly.
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