Manchester vape retail hub flooded with advertising as brands including ELFBAR and LOSTMARY take centre stage

Oct.24.2024

The 2Firsts team visited the UK's vape retail hub in Manchester and found that outdoor advertising space is dominated by major brands, with ads for ELFBAR, HAYATI and IVG standing out the most.

The 2Firsts team recently visited the UK e-cigarette market and noticed that the outdoor advertising space at the Manchester e-cigarette distribution centre is occupied by several major brands. In particular, ads from ELFBAR, LOST MARY, SKE, HAYATI and IVG stand out, covering almost every visible surface.

It is reported that the Manchester e-cigarette distribution centre is a major hub for the sale and distribution of e-cigarette products in the UK. The centre focuses on providing a range of e-cigarettes and related products, including e-cigarette devices, e-liquids and accessories.

Outdoor advertising at the e-cigarette distribution centre reflects a certain level of investment in the local market by these brands. The extensive advertising coverage may be one of the strategies used by these brands to maintain visibility and attract potential customers in the local market competition.

Below is a gallery of outdoor advertising for an e-cigarette retailer in Manchester, taken by 2Firsts.

Also Read:

[1] Resource strains and regulatory challenges: UK authorities tackle illegal e-cigarette trade at IBVTA 24

[2] Interview with IBVTA chair: Over-innovation in e-cigarettes poses risks, tighter regulation of nicotine pouches needed

[3] UK health minister pledges ambitious new anti-smoking legislation plan

[4] Welsh government to ban disposable e-cigarettes from June 2025

[5] British Government to Maintain Election Promises with Tax Freeze

[6] IVG Introduces Nicotine Pouches with Six Flavor Options

[7] IBVTA Forum 24: Spotlight on UK vaping innovation, regulatory trends and business insights

#Europe #E-cigarettes #United Kingdom #Market

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Expert Warns in 2Firsts Op-ed: Proposed COP11 Ban on Nicotine Pouches Would Be a Global Public Health Mistake

As global delegates prepare for COP11, a leaked EU position paper has sparked fresh debate over the future of nicotine pouch regulation. In an exclusive op-ed submitted to 2Firsts, Dr. Nveed Chaudhary, Chair of GINN’s Scientific Committee, argues that banning nicotine pouches would be a profound public health mistake—one that ignores harm reduction science and risks reversing global progress in smoking cessation.

Nov.03

Thai Police Seize 48,000 Illegal E-Cigarettes Worth About $630,000

Acting on directives from senior government and police officials, Thai authorities seized 48,301 e-cigarettes and related products in central Thailand, valued at about 20 million baht (approximately US$630,000), as part of a crackdown on illegal vaping.

Oct.15 by 2FIRSTS.ai

BAT Korea Launches Year-End Promotion for “glo hyper” as Demand for Odorless Heated Tobacco Rises

BAT Rothmans has announced a year-end promotion for its “glo hyper” heated tobacco series in response to growing consumer demand for odorless devices during the cold season. As indoor activity rises, more smokers are shifting to heated tobacco products that produce less smell and ash. Government data show HNB sales grew 8.3% last year, accounting for 18.4% of the tobacco market.

Nov.12 by 2FIRSTS.ai

2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength

British American Tobacco (BAT) introduced the VELO Shift nicotine pouch in September 2025, featuring a hexagonal outer can and an oval-triangle pouch shape that departs from traditional designs. Two months after launch, the product is available in the U.K., U.S. and Sweden. Social-media feedback indicates the design has been well received, while some users are calling for higher nicotine strength.