According to Betterretailing, international tobacco company Imperial Brands has recently launched a new Blu Bare-cigarette device that can provide 1000 puffs per pod. The new device is equipped with a 550mAh battery and a USB-C charging port, making it reusable. Additionally, the device's liquid level is clearly visible, allowing users to know when they need to replace the pod at any time.
The unique feature of this new device is that it locks when not in use, effectively preventing leaks. At the initial launch, Blu Bar offers four flavors: cherry, pineapple, blueberry yogurt, and watermelon ice. The product is priced at £5.99 and includes the device and flavored pods. Additionally, a package with two extra pods can be purchased for the same price of £5.99.
Yawer Rasool, the Consumer Marketing Director for the Imperial Brands in the UK and Ireland, stated:
We believe that the Blu Bare-cigarette kit will bring lucrative sales opportunities for wholesalers and retailers, while also providing them with another revenue stream before the proposed disposable e-cigarette ban is implemented.
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