Interview with LEMI's Southeast Asia Market Manager Miao Yan: Spreading Chinese Concepts and Tone through Products

Oct.25.2022

Interview with LEMI's Southeast Asia Market Manager Miao Yan: Spreading Chinese Concepts and Tone through Products

Interview with Lamy Southeast Asian Market Manager Miao Yan: spreading Chinese concepts and style through products.

2FIRSTS" interviewed Miao Yan, the Southeast Asia Market Manager of Lami, who discussed using their products to spread Chinese concepts and tone.

#Products #East Asia #Southeast Asia #E-cigarette Market #Product #Charity

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China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Heated tobacco brand DIITO launches in Mongolia

A new heat-not-burn (HNB) brand, DIITO, has commenced promotional activities in the Mongolian market. The device features an integrated display panel and supports dual heating modes, "RELAX" and "RUSH." Investigations reveal that DIITO’s local promotion closely overlaps with RELX’s official distribution channels. Furthermore, the DIITO trademark is held by the UK-based REAZEN TECH LIMITED, a company that also manages the e-cigarette brand FASTA.

Jan.16 by 2FIRSTS.ai

2Firsts Interview | Prague Move Puts Eastern Europe in Focus for Nicotine Industry Event EVO NXT

2Firsts Interview | Prague Move Puts Eastern Europe in Focus for Nicotine Industry Event EVO NXT

EVO NXT will move to Prague in April 2026. As an event’s official media partner for four consecutive years, 2Firsts recently interviewed the organisers, who said the relocation reflects strong growth in Eastern European markets for alternative nicotine products. They described EVO NXT as not a traditional trade fair but a business festival shaped by rapid changes in regulation, markets and technological innovation across the global nicotine industry.

Product | “Prefilled + Refill” Combo, Up to 30,000 Puffs Claimed: DOJO BLAST 30K PRO Launches in the UK and France

Product | “Prefilled + Refill” Combo, Up to 30,000 Puffs Claimed: DOJO BLAST 30K PRO Launches in the UK and France

DOJO has launched the upgraded BLAST 30K PRO on its official website. The device features a (2+8) ml ×2 “2 ml prefilled pod + 8 ml refill” configuration, delivering 20 ml of e-liquid per kit and claiming up to 30,000 puffs. It is also labeled as fully compatible with BLAST 10K Pods.

Jan.12 by 2FIRSTS.ai

2Firsts Outlines 2026 Global Product Trends in the New Tobacco Industry

2Firsts Outlines 2026 Global Product Trends in the New Tobacco Industry

As regulation tightens and innovation matures, competition in the new tobacco industry is shifting. In its 2026 Global Product Trends in the New Tobacco Industry report, 2Firsts examines how heated tobacco, nicotine pouches, and vape products are moving beyond feature-driven upgrades toward system-level design, where experience management, compliance structure, and engineering capability increasingly shape long-term competition.

Jan.13 by 2Firsts Perspectives

IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities

IQOS UK unveils 2026 pop-up events plan, first stops set for London and three other cities

IQOS’ UK website shows the company will roll out time-limited pop-up experience spaces across Britain in 2026 for adult consumers. The first confirmed locations are London, the West Midlands area near Birmingham, Manchester and Romford, offering product demonstrations, pop-up-only promotions and nicotine pouch sampling. Entry will be restricted to those aged 18 and over, with “Challenge 25” ID checks in place.

Feb.03 by 2FIRSTS.ai

U.S. Court Rules Zyn Marketing Dispute Can Proceed, Rejects Philip Morris International’s Bid to Dismiss

U.S. Court Rules Zyn Marketing Dispute Can Proceed, Rejects Philip Morris International’s Bid to Dismiss

A U.S. federal court in Florida denied Philip Morris International and its subsidiaries’ motion to dismiss, allowing consumers to proceed with claims under the Florida Deceptive and Unfair Trade Practices Act alleging that Zyn nicotine pouches’ “tobacco-free” marketing is misleading. The court held that the allegations do not amount to a fraud claim and may move forward to the merits stage.

Dec.15 by 2FIRSTS.ai

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Heated tobacco brand DIITO launches in Mongolia

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