Investigation Urged on Flava, Philippines' Largest E-cigarette Brand

Regulations by 2FIRSTS.ai
Nov.17.2023
Investigation Urged on Flava, Philippines' Largest E-cigarette Brand
Philippines' Congressman Rufus Rodriguez calls for investigation into e-cigarette company Flava over tax evasion and regulatory violations.

According to a report in the Philippine media Tribune on November 16th, Rufus Rodriguez, the representative of the second district of Cagayan de Oro, called for an investigation by Congress into the e-cigarette company Flava. The company claims to be the largest e-cigarette brand in the Philippines but is currently facing accusations of tax evasion and regulatory non-compliance.

 

Previously, during a search of Flava's warehouse, authorities discovered 14,000 boxes of e-cigarettes or tobacco products that were suspected to be illegal. These goods are estimated to have a total value of 1.428 billion Philippine pesos, which highlights the possibility of Flava engaging in tax evasion.

 

According to reports, Flava has allegedly been labeling its products as containing "freebase nicotine" instead of "nicotine salts," as the latter would incur higher consumer taxes. Independent testing reveals that Flava's products do indeed contain nicotine salts and benzoic acid.

 

Rodriguez also discovered that Flava's rapid market rise may be attributed to its so-called marketing strategy, which involves social media posts showing underage individuals using their products.

 

According to Philippine law RA 11900 or the "Regulation of Vape and Non-Nicotine Delivery Systems Act of 2019" Article 12, it is prohibited for companies to sell nicotine products to minors. Additionally, they are required to include health warnings in their promotional materials or online posts.

 

It has been alleged that Flava also sponsored events targeting minors, which is deemed a violation of Sections 13 and 14 of RA 11900.

 

Flava's business practices, particularly its marketing activities targeting minors, not only warrant legal scrutiny but also deserve moral condemnation. Such behavior undermines the integrity of our market and endangers the well-being of our young people," stated Rodriguez.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Moroccan Government Rejects Opposition Proposal to Increase Excise Tax on E-Cigarettes
Moroccan Government Rejects Opposition Proposal to Increase Excise Tax on E-Cigarettes
Moroccan government has firmly rejected proposals from opposition parties to increase the internal consumption tax (TIC) on e-cigarettes and related products under the 2026 Finance Bill. Budget Minister Delegate Fouzi Lekjaa argued that raising excise duties would not reduce demand and would instead encourage smuggling. Opposition groups emphasized the growing health risks and rising popularity of vaping among young people.
Nov.13 by 2FIRSTS.ai
U.S. Chicago CBP Seizes $358,000 Worth of Illegal Vapes
U.S. Chicago CBP Seizes $358,000 Worth of Illegal Vapes
U.S. Customs and Border Protection (CBP) officers in Chicago seized 43,200 illicit vaping products valued at over $358,000 for violating the Federal Food, Drug, and Cosmetic Act. The shipment originated from China and was destined for Mississippi.
Nov.07 by 2FIRSTS.ai
U.S. Nicotine Pouch Sales Surge, Forcing Convenience Stores to Rethink Backbar Layouts
U.S. Nicotine Pouch Sales Surge, Forcing Convenience Stores to Rethink Backbar Layouts
U.S. convenience stores are restructuring backbar displays as nicotine pouches and other modern oral products gain space amid regulatory and product-mix shifts. The New York Association of Convenience Stores reports nicotine pouch sales are up over 40% this year, while some chains are trimming cigarette facings and testing zero-nicotine and herbal alternatives.
Dec.04 by 2FIRSTS.ai
Russian Khabarovsk Officers Confiscate Illegal Vapes, Tax Evasion at $225,000
Russian Khabarovsk Officers Confiscate Illegal Vapes, Tax Evasion at $225,000
Customs officers in Khabarovsk seized nearly 13,000 illegally imported vapes worth ₽11 million. The undeclared goods evaded about $225,000 in customs duties and lacked safety and labeling certificates. The case is pending court review as Russia considers a nationwide vape sales ban.
Oct.27 by 2FIRSTS.ai
Report: Smoking Rates Remain Unchanged Despite Kazakhstan’s Vape Ban
Report: Smoking Rates Remain Unchanged Despite Kazakhstan’s Vape Ban
According to Exclusive.KZ, Kazakhstan’s Strategy Public Foundation released a study finding that strict tobacco and vape bans have not reduced smoking rates, which remain at 18–20%. The report calls for harm reduction approaches based on international best practices.
Nov.06 by 2FIRSTS.ai
Russia’s FSB Seizes Illegal Vape Warehouse Worth USD 6 Million
Russia’s FSB Seizes Illegal Vape Warehouse Worth USD 6 Million
Russia’s Federal Security Service (FSB) in the Tula Region dismantled an underground warehouse containing counterfeit vape products worth over 500 million rubles (approximately USD 6 million). A 27-year-old suspect was detained and faces up to 12 years in prison.
Nov.06 by 2FIRSTS.ai