JT Launches New "Mevius" Cigarette Product, Set for Nationwide Release in January 2025

Dec.05.2024

JT has announced the launch of a new product under its "Mevius" brand, the "Mevius Strong One 100's," priced at $4. The new product will be available in convenience stores and tobacco specialty shops nationwide starting January 20, 2025.

On December 4th, Japan Tobacco (JT) announced the launch of a new product under its cigarette brand "Mevius" called "Mevius Strong One 100's", priced at 580 yen (including tax) (4 USD). The new product is expected to be available for purchase at convenience stores and tobacco specialty shops nationwide starting from January 20, 2025.

The company stated that the launch of this new product is in response to consumer demand for a cigarette with stronger suction power of 1mg. They hope that by releasing "Mevius Strong One 100's", they can meet the diverse needs of their customers.

References:

[1] しっかり強い、うまい1mg。 “メビウス・ストロング・ワン”が新登場

Also Read:

[1] JT to Relaunch Limited Edition 'Ploom X Advanced' HTP Device in Red

[2] JT to Invest $2.9B in Reduced-Risk Tobacco Products, Eyes Profit by 2028

[3] Japan Tobacco launches 'With 2 Special Edition' HTP device, priced from $26

[4] Japan Tobacco to launch Ploom X Advanced HTP device in South Korea by year-end

[5] Italy's KIWI launches Japanese packaged version of 'KIWI Spark' e-cigarette

#Traditional tobacco #Asia #Japan #Products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength

British American Tobacco (BAT) introduced the VELO Shift nicotine pouch in September 2025, featuring a hexagonal outer can and an oval-triangle pouch shape that departs from traditional designs. Two months after launch, the product is available in the U.K., U.S. and Sweden. Social-media feedback indicates the design has been well received, while some users are calling for higher nicotine strength.

Nov.06 by 2FIRSTS.ai

UK Experts Raise Concerns Over High-Dose Nicotine Pouches Amid Rising Sales

According to The Guardian, health experts in the UK are warning about the potential health effects of high-dose nicotine pouches as their sales continue to rise. Recent studies show teenagers reporting nicotine rushes, sickness and fainting, while researchers say packaging and marketing increasingly appeal to younger age groups. Although viewed as less harmful than cigarettes, experts remain concerned about their use among non-smokers, especially adolescents.

Nov.13 by 2FIRSTS.ai

Chonburi Police Raid Major E-Cigarette and Vape Liquid Warehouse Worth Over US$920,000

Thailand Chonburi provincial police, in coordination with multiple agencies, raided a large-scale warehouse in downtown Chonburi used for producing and distributing e-cigarettes and vape liquids. Two Chinese nationals were arrested, and more than 40 categories of contraband—including vapes, e-liquids, and production equipment—were seized, with an estimated total value exceeding US$920,000 (about 30 million Thai baht).

Nov.17 by 2FIRSTS.ai

BAT Korea Launches Year-End Promotion for “glo hyper” as Demand for Odorless Heated Tobacco Rises

BAT Rothmans has announced a year-end promotion for its “glo hyper” heated tobacco series in response to growing consumer demand for odorless devices during the cold season. As indoor activity rises, more smokers are shifting to heated tobacco products that produce less smell and ash. Government data show HNB sales grew 8.3% last year, accounting for 18.4% of the tobacco market.