Special Notice:
1.This article is intended for internal industry communication only and does not make any recommendations for brands or products.
2.The images shown in this article are only used to describe facts and do not serve as advertisements for any products.
3.This article is prohibited for minors to access.
Key Points:
·Japan Tobacco (JT) launches a new heated tobacco device, Ploom AURA, along with its proprietary tobacco stick, EVO.
·The Ploom AURA utilizes "SMART HEATFLOW" heating technology, supports four heating modes, and is priced at approximately $20.94 (tax included).
·The EVO tobacco stick is positioned as a high-end professional brand, offering three initial flavors with a selling price of around $3.87 (tax included).
·This series will be launched exclusively at CLUB JT online store and nationwide Ploom exclusive stores, and is planned to expand to nationwide convenience stores and some tobacco retail channels starting July 1st.
·JT plans to invest 650 billion yen in developing the RRP category between 2025 and 2027, with the goal of achieving a market share of over 10% in the HTS market by 2028.
【By 2Firsts】On May 27th, 2Firsts noticed on the official website of Japan Tobacco (JT) that they have officially launched a new generation of heated tobacco device, Ploom AURA, and a specific tobacco stick, EVO, in the Japanese market. The products in this series will gradually be available in nationwide convenience stores and some tobacco specialty stores starting from July 1st, expanding their market coverage.
According to information released by Japan Tobacco Inc., Ploom AURA utilizes the latest "SMART HEATFLOW" heating technology, offering four heating modes: standard, strong, long-lasting, and energy-saving. The product is available in a variety of colors and accessory combinations, and also features Bluetooth connectivity and control through a dedicated mobile app. The Ploom AURA starter kit is priced at 2,980 Japanese Yen ($20.94, tax included).
The EVO dedicated tobacco stick released this time is the first high-end dedicated brand launched by JT, with three initial flavors: Deep Regular, Cold Menthol, and Berry Crystal. The price of the EVO tobacco stick is 550 yen ($3.87, tax included).
Takahiko Tsutsui, Executive Vice President of JT International, stated in a recent product preview press release that the company plans to invest approximately 650 billion yen (about $4.2 billion ) in the development of Reduced Risk Products (RRP) from 2025 to 2027. The core project, "Ploom AURA," will lead the way with the goal of capturing over 10% of the heated tobacco product (HTS) market by 2028.
Ploom AURA was pre-launched on May 27th at CLUB JT online store and national Ploom specialty stores, with plans to expand sales to national convenience stores and some tobacco retail channels starting on July 1st. In addition, JT announced that its brand membership platform, "Ploom CLUB," will be officially upgraded and will launch a "1,500 yen coupon" (about $10.54) promotion for a limited time, exclusively for advanced CLUB JT members.
Previously, JT announced that its heated tobacco device "Ploom X Advanced" will cease sales in the Japanese market starting in mid-May after clearing out remaining inventory.
Later, the 2Firsts product section will bring in-depth analysis of products, So stay tuned.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
