Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch

May.13.2025
Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
Japan Tobacco (JT) has announced it will discontinue sales of its heated tobacco device “Ploom X Advanced” starting mid-May 2025. The company also revealed plans to launch the next-generation model in the series on May 27.

Key points:

1.JT announces cessation of product sales: "Ploom X Advanced" will officially end sales after inventory is sold out in mid-May 2025.

 

2.JT will launch a new heated tobacco device: JT has announced that it will hold a press conference on May 27 to unveil the latest generation of heated tobacco devices under the Ploom brand.

 


 

Recently, Japan Tobacco (JT) announced that its heated tobacco device "Ploom X Advanced" will cease sales entirely after clearing out existing inventory starting in mid-May.

 

Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
Discontinued Product | Illustration: 2Firsts

 

The company announced that the Ploom brand is planning to launch a new generation of heated tobacco devices, with the new products set to be officially unveiled at a press conference on May 27th, 2025.

 

JT emphasized that the upcoming new product will further optimize the user experience and aims to surpass the "Ploom X Advanced" in terms of functionality and satisfaction.

 

Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
JT announces the upcoming release of a new generation of heated tobacco devices | Image source: Ploom official website

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Cambodia MoT warns: Businesses using vaping and shisha  will have their operating licences revoked
Cambodia MoT warns: Businesses using vaping and shisha will have their operating licences revoked
Cambodia’s Ministry of Tourism has issued a new directive prohibiting all tourism service establishments from possessing, selling, importing, storing, or advertising e-cigarettes and shisha-related products. Violators will face written warnings, suspension of operations, or even revocation of their tourism business licenses. The measure is part of a nationwide ban enacted under Sub-Decree No. 02 BB, issued by the Royal Government on October 21.
Nov.21 by 2FIRSTS.ai
China’s E-Cigarette Exports Rise to USD 1.098 Billion in October 2025, Up 23.7% Year-on-Year as U.S. Demand Surges
China’s E-Cigarette Exports Rise to USD 1.098 Billion in October 2025, Up 23.7% Year-on-Year as U.S. Demand Surges
China’s e-cigarette exports reached USD 1.098 billion in October 2025, rising 24.8% month-on-month and 23.7% year-on-year, according to the latest data released by the General Administration of Customs of China. Export concentration increased to 83.11%, with the U.S. market contributing the largest share of monthly growth.
Nov.21 by 2FIRSTS.ai
South Korea Again Delays Tobacco Business Act Amendment on Synthetic Nicotine
South Korea Again Delays Tobacco Business Act Amendment on Synthetic Nicotine
South Korea’s amendment to the Tobacco Business Act, which would classify synthetic nicotine vapes and vape liquids as “tobacco” for regulatory and taxation purposes, has been delayed once again. Despite the government stressing its urgency due to youth access and risks of illicit drug mixing, both ruling and opposition parties at the Legislation and Judiciary Committee meeting agreed that the bill requires further discussion.
Nov.13 by 2FIRSTS.ai
Mexico moves to advance reforms regulating e-cigarettes and vapes
Mexico moves to advance reforms regulating e-cigarettes and vapes
Mexico’s Chamber of Deputies Health Committee is expected to vote next week on reforms to the General Health Law that would regulate the prohibition, distribution, and sale of electronic cigarettes, vapes, and certain toxic substances, including fentanyl. Lawmakers from Morena insist the legislation must avoid loopholes and resist pressure from the tobacco industry.
Nov.21 by 2FIRSTS.ai
2Firsts Special Report|China’s Nicotine Pouch Manufacturing Goes Global: A Supply Chain Reshaped and Redirected
2Firsts Special Report|China’s Nicotine Pouch Manufacturing Goes Global: A Supply Chain Reshaped and Redirected
China’s nicotine pouch manufacturing expanded rapidly in 2024 but cooled sharply in 2025. Meanwhile, global demand continued to grow strongly, with multinational tobacco companies increasing investment, prompting some Chinese manufacturers to accelerate the shift of production to Southeast Asia and Europe.
Nov.21
2Firsts “Decisive 2026” Concludes: Reviewing the 2025 U.S. Market and Mapping Compliance Pathways Ahead
2Firsts “Decisive 2026” Concludes: Reviewing the 2025 U.S. Market and Mapping Compliance Pathways Ahead
2Firsts hosted “Decisive 2026” in Shenzhen, bringing together industry perspectives to examine major shifts in the U.S. new tobacco market in 2025 and their global implications. Sessions covered U.S. market dynamics, technical insights from recently PMTA-authorized products, an investor lens on tobacco capital markets, and 2025 news/product highlights. The event underscored a structural shift from “gray business” toward compliance and sustainable growth, expected to become clearer by 2026.
Jan.09