According to a report by South Korean media outlet, etoday, on January 9th, Japan Tobacco International (JTI) is ready to enter the South Korean market, driven by the success of KT&G and Philip Morris International (PMI) in the heated tobacco market (HNB).
According to industry sources, Japan Tobacco International (JTI) Korea is expected to introduce heated tobacco sticks to convenience store cigarette shelves in Korea in the first half of this year. This move is seen by the tobacco industry as part of JTI Korea's efforts to launch a new type of e-cigarette. Currently, JTI Korea does not sell HNB (heat-not-burn) tobacco and tobacco stick products in the area.
Since 2022, JTI has registered over 100 design patents related to e-cigarettes with the Korean Intellectual Property Office. These patents encompass all aspects of e-cigarette devices and associated components, including the trademark for their newly launched HNB product, "Ploom X," which is currently being sold in Japan.
Japan Tobacco International (JTI) is a Japanese tobacco company headquartered in Geneva, Switzerland, and operates a subsidiary called JTI Korea in South Korea. Although JTI introduced its liquid pod-based e-cigarette product, Ploom Tech, in South Korea in 2019, the company discontinued its sales in 2021. However, due to JTI's global expansion of its e-cigarette business, the industry is optimistic about JTI Korea's prospects in the South Korean e-cigarette market.
A representative from JTI Korea stated that the plans to release e-cigarettes have not been finalized yet, but they are continuously considering various possibilities to enter the e-cigarette market in Korea based on consumer demand and industry trends.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
