JTI Plans to Enter Korean HNB Market in H1 2024

JTI by 2FIRSTS.ai
Jan.10.2024
JTI Plans to Enter Korean HNB Market in H1 2024
Japan Tobacco International (JTI) is preparing to enter the South Korean market, adding heated tobacco sticks to convenience store shelves.

According to a report by South Korean media outlet, etoday, on January 9th, Japan Tobacco International (JTI) is ready to enter the South Korean market, driven by the success of KT&G and Philip Morris International (PMI) in the heated tobacco market (HNB).

 

According to industry sources, Japan Tobacco International (JTI) Korea is expected to introduce heated tobacco sticks to convenience store cigarette shelves in Korea in the first half of this year. This move is seen by the tobacco industry as part of JTI Korea's efforts to launch a new type of e-cigarette. Currently, JTI Korea does not sell HNB (heat-not-burn) tobacco and tobacco stick products in the area.

 

Since 2022, JTI has registered over 100 design patents related to e-cigarettes with the Korean Intellectual Property Office. These patents encompass all aspects of e-cigarette devices and associated components, including the trademark for their newly launched HNB product, "Ploom X," which is currently being sold in Japan.

 

Japan Tobacco International (JTI) is a Japanese tobacco company headquartered in Geneva, Switzerland, and operates a subsidiary called JTI Korea in South Korea. Although JTI introduced its liquid pod-based e-cigarette product, Ploom Tech, in South Korea in 2019, the company discontinued its sales in 2021. However, due to JTI's global expansion of its e-cigarette business, the industry is optimistic about JTI Korea's prospects in the South Korean e-cigarette market.

 

A representative from JTI Korea stated that the plans to release e-cigarettes have not been finalized yet, but they are continuously considering various possibilities to enter the e-cigarette market in Korea based on consumer demand and industry trends.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korean tobacco company KT&G accelerates international expansion, ESSE brand plans to enter the Bulgarian market
South Korean tobacco company KT&G accelerates international expansion, ESSE brand plans to enter the Bulgarian market
KT&G announced its super-slim brand ESSE has entered the Bulgarian market, expanding its European strategy. The products will be distributed via local partner Tobacco Trade through traditional channels and key global accounts.
Sep.12 by 2FIRSTS.ai
UK MHRA Approved E-cigarette Products List Updated | 46 SKUs Approved, INNOKIN Submits New Products Across Multiple Categories(9.1 - 9.7)
UK MHRA Approved E-cigarette Products List Updated | 46 SKUs Approved, INNOKIN Submits New Products Across Multiple Categories(9.1 - 9.7)
The Medicines and Healthcare products Regulatory Agency (MHRA) database was updated with 46 e-cigarette SKUs from September 1-7, with Shenzhen INNOKIN Technology Co., Ltd. (INNOKIN) being the most active, having multiple new devices and pods approved. Meanwhile, although the number of updates has decreased, pre-filled pods remain the most approved category this week.
Sep.08
Police in Turkey's Isparta Province Seize 29 Illegal E-Cigarettes in Special Operation, 1 Suspect Identified
Police in Turkey's Isparta Province Seize 29 Illegal E-Cigarettes in Special Operation, 1 Suspect Identified
Police in Isparta province, Türkiye, seized 29 illegal e-cigarettes and a suspect has been filed for investigation.
Sep.24 by 2FIRSTS.ai
Company | PMI Wins Case Against FDA: Graphic Cigarette Warning Rule Vacated
Company | PMI Wins Case Against FDA: Graphic Cigarette Warning Rule Vacated
A federal court in the Southern District of Georgia has vacated the FDA’s final rule on graphic warnings for cigarette packages and advertisements. The court found the rule did not violate the Family Smoking Prevention and Tobacco Control Act (TCA) but was unlawful on procedural grounds for failing to disclose key underlying data. The plaintiffs included Philip Morris USA and the Georgia Association of Convenience Stores.
Sep.04 by 2FIRSTS.ai
Thai police seize over 50,000 illegal e-cigarettes worth more than 10 million baht, main suspect arrested in Bangkok
Thai police seize over 50,000 illegal e-cigarettes worth more than 10 million baht, main suspect arrested in Bangkok
Thai police cracked an illegal e-cigarette smuggling case, seized 50,000 items worth more than 10 million baht (over 310,000 US dollars), arrested several suspects, and cracked down on a cross-border smuggling network.
Sep.23 by 2FIRSTS.ai
Premiere of the Cigar Culture Summit at InterTabac 2025: Be there!
Premiere of the Cigar Culture Summit at InterTabac 2025: Be there!
This year, the 45th InterTabac will provide the setting for a premiere aimed at one of the trade show’s most important target groups. Together with its new partner, The Cigar Academy from the USA, Messe Dortmund is hosting the Cigar Culture Summit on September 17 – one day before the start of the show. This exclusive summit will unite the leading figures in the cigar world: from legendary manufacturers and growers to influential media, importers and retailers.
Sep.15