Key Takeaways
- KT&G is integrating the Real, Granular and Vapor Stick lines for “lil Aible” under the “AIIM” brand.
- The move is intended to make the product lineup more intuitive and improve consumer convenience.
- A total of 11 products will be integrated under “AIIM,” including four Real products, six Granular products and one Vapor Stick product.
- After the restructuring, the “lil Aible” dedicated stick lineup will include 11 “AIIM” products and four “RAIIM” products, for a total of 15.
- The renewed products will enter retail outlets sequentially after existing inventory is sold out.
2Firsts, March 18, 2026
According to Econovill, KT&G will integrate the Real, Granular and Vapor Stick product lines for its heated tobacco device “lil Aible” under the “AIIM” brand.
KT&G said the brand integration is being carried out to reorganize the existing “lil Aible” dedicated stick lineup in a more intuitive way and improve consumer accessibility and convenience. The company said that through unified brand operation, “lil Aible” users will be Aible to understand and choose products in the lineup more easily.
Under the renewal, a total of 11 “lil Aible” dedicated stick products will be integrated under the “AIIM” brand, including four Real products, six Granular products and one Vapor Stick product.
Following the restructuring, the “lil Aible” dedicated stick lineup will consist of 11 “AIIM” products designed to meet diverse preferences and four “RAIIM” products that emphasize the original flavor of tobacco, making a total of 15 products.
KT&G said the renewed products will be introduced to retail outlets sequentially after existing inventory is sold out.
Image source: Econovill
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