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Product Highlights:
1. Significant increase in the number of puffs: The number of puffs has been raised from 36,000 in previous products of the same series to 50,000, enhancing the durability and usage time of the product.
2. Upgrade in appearance: The product's appearance has been improved from single-color spray painting to gradient technology.
3. Technological improvements: With no change in product size, weight, atomizer core, or battery capacity, there has been a significant increase in the number of puffs. 2FIRSTS thus speculates that there may have been optimizations in the product's power.
4. Market competitiveness: The product has been launched on various distributor websites in the United States, with a price of around $16.99.
5. Brand background: Launched by Shenzhen AileyMi Technology Co., Ltd., established in 2017, which is the parent company of electronic vaporizer brands OXVA and OXBAR.
2Firsts has observed that e-cigarette brand OXBAR recently showcased a new e-cigarette model—OXBAR Astro Maze 50K on its official website, which has simultaneously been listed on multiple e-cigarette distributor websites in the United States, priced at around $16.99.
In December 2024, the OXBAR brand launched the OXBAR GTURBO e-cigarette in the Canadian market. From the appearance of the product, the OXBAR GTURBO seems to be a different version of the same series as the new OXBAR Astro Maze 50K.
Two FIRSTS compared the product parameters of the OXBAR GTURBO and the new OXBAR Astro Maze 50K, as shown in the table below:
In comparison to the OXBAR GTURBO e-cigarette, the new OXBAR Astro Maze 50K has been upgraded in terms of the number of suction mouths, product flavors, and exterior paint.
The product now features 50,000 suction mouths, making it more competitive in the e-cigarette market in the United States.
In addition, the number of product flavors has increased from 15 to 16, including flavors such as watermelon ice and cherry grape. The exterior appearance of the product has also been upgraded from the previous single-color spray paint to a higher-cost gradient process.
It is worth noting that the previous OXBAR GTURBO had a 22ml e-liquid capacity, corresponding to 36,000 puffs; while the new OXBAR Astro Maze 50K has the same product dimensions, product weight, atomizer core, and battery capacity, but the number of puffs has increased to 50,000.
According to analysts at 2FIRSTS product researchers, based on the public information of the product, it is speculated that the OXBAR Astro Maze 50K e-cigarette may have undergone adjustments in product power.
In terms of market expansion, OXBAR GTURBO was first launched in the Canadian market in December last year, followed by its availability on e-cigarette distributor websites in the UK, US, and other countries.
OXBAR Astro Maze 50K has also recently started appearing on the OXBAR brand website and several e-cigarette distributor websites in the US, following a different market strategy.
In addition, the OXBAR Astro Maze 50K is a product launched by the e-cigarette brand OXBAR, which is owned by Shenzhen Ailemi Technology Co., Ltd.
Ailemi was established in 2017 and is based in Bao'an District, Shenzhen. It is the parent company of the electronic vaporizer brands OXVA and OXBAR.
The 2FIRSTS product column is dedicated to providing readers with the latest information on new products in the tobacco industry. In order to gather and share firsthand information from the industry, 2FIRSTS welcomes readers to submit articles and share the latest products in the e-cigarette field.
If you have any unique insights or information, please feel free to contact us at info@2firsts.com, or reach out to 2Firsts CEO Alan Zhao on LinkedIn.
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