Collaboration: Dr Vapes x Elf Bar - 20k DTL

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Product Highlights:

• Brand Collaboration: Officially named Dr Vapes x Elf Bar - 20k DTL, this product was developed by ElfBar and produced by DrVapes as a collaboration. 
• Low Nicotine Concentration Design: The product features a low nicotine concentration of 3mg/ml.
• Targeting the Middle East and South African markets: The product is primarily promoted through the official Instagram account “elfbar-middle-east” and is explicitly marked as “not for sale in the UK/EU.” 
• Appearance and Market: The appearance of the product is similar to the Urban Tale X Lost Mary E-hookah 26K, but it is distinguishable by the brand logos of “ELFBAR” and “DR. VAPES” imprinted on the leather wrapping material. It appears to be tailored for different markets in comparison to the Urban Tale X Lost Mary E-hookah 26K. 

2Firsts observed that online e-cigarette retailer Dr Vapes and e-cigarette brand ELFBAR have partnered to launch a disposable e-cigarette, the Dr Vapes x Elf Bar - 20k DTL. Priced at approximately £12.99, the product is primarily targeted at the Middle East and South African markets.

More specifically, the product specifications for the Dr Vapes x Elf Bar - 20k DTL are as shown in the table below:

The Dr Vapes x Elf Bar - 20k DTL disposable e-cigarette features a very low nicotine concentration of 3mg/ml and four smoking modes. Its design is similar to the Lost Mary&Urban Tale's previously released E-hookah 26K disposable e-cigarette.

2Firsts compared the Dr Vapes x Elf Bar - 20k DTL and Urban Tale X Lost Mary E-hookah 26K, and found that these two products have a similar appearance. The former is covered in leather with the brand logos "ELFBAR" and "DR. VAPES", while the latter has "Lost Mary" and "Urban Tale" logos. Additionally, both products have the same battery capacity and suction mode.

The marketing promotion for the Dr Vapes x Elf Bar - 20k DTL device is mainly carried out through the official Instagram account "elfbar-middle-east" under the ELFBAR brand, targeting the Middle East region. Information on this account indicates that the product will also be launched in South Africa. 

E-cigarette retailer Dr Vapes has clearly stated that the product is "NOT FOR SALE IN THE UK/EU," indicating that their primary markets are in the Middle East and South Africa.

Currently, Dr Vapes x Elf Bar - 20k DTL has landed on the official dr-vapes website and other e-cigarette distributor websites in the Middle East region. The product is priced at around 12.99 pounds and is being promoted on the official Elfbar brand Instagram account "elfbar-middle-east".

Official information shows that Dr Vapes x Elf Bar - 20k DTL is "ENGINEERED BY ELFBAR, CRAFTED BY DR VAPES". 2Firsts searched the World Intellectual Property Organization (WIPO) official website and found that the "DR VAPES" trademark has been registered in the UK, Germany, Egypt, Sweden, the UAE, and the USA. The trademark in the UAE region is registered by بانثر لتجارة السجائر الالكترونية ولوازمها شركة الشخص الواحد ذ.م.م, a company based in the Arab region that specializes in trading e-cigarettes and accessories.

According to reports, the brands "ELFBAR" and "LOST MARY" are both under Heaven Gifts (Shenzhen) Technology Co., Ltd. The Urban Tale X Lost Mary E-hookah 26K is primarily targeted towards the American market.

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