New York State Legislature Considers Ban on Flavored Nicotine Pouches

Feb.12.2025

New York State Legislature is considering a ban on flavored nicotine pouches to curb underage tobacco use.

According to a report by Timesunion on February 11, the New York State Legislature is considering passing a bill to ban the sale of flavored nicotine pouches in the state. The ban is based on the belief that fruit and candy flavored products are a marketing tactic aimed at minors.

Congresswoman Linda Rosenthal has expressed concerns about the nicotine pouch brand ZYN, which offers flavors such as mint, citrus, and coffee. She pointed out that with flavored e-cigarettes becoming harder to find in New York, minors may turn to nicotine pouches.

Brian Erkkila, the Chief Scientific Officer of Swedish Match, stated that the main customer base of ZYN is not new nicotine users, but rather adults who are transitioning to safer products.

However, some experts believe that a comprehensive ban on the product may backfire. Raymond Niaura, a professor at New York University, stated that data shows the proportion of teenagers using the product is still very low, and he believes a ban is an "overreaction." Alan Mathios, a professor at Cornell University, also warned that a ban on flavored nicotine pouches could lead to the emergence of an illegal market, making it easier for teenagers to access such products.

On January 17, the U.S. FDA approved marketing authorization for 20 ZYN brand nicotine pouch products. This marks a significant milestone for the FDA in regulating novel tobacco products.

References:

[1] NY lawmakers want to add Zyn flavors to ban on flavored nicotine

Also Read:

[1] US Nicotine Pouch Report: 80% Switch to Quit Smoking, Online Purchasing Becomes Mainstream

[2] 2ONE Labs Prevails in Trademark Dispute against IMB Zone Brand

[3] ALP Nicotine Pouch Now Available, Tucker Carlson Hails Them as ZYN's Superior

[4] BAT to Launch VELO Plus in US with 7 Flavors, Using Synthetic Nicotine

#North America #United States #Legislation #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Study: TikTok Content Frames Nicotine Pouches as “Trendy Accessories,” Diluting Risk Perception Among Youth

A study published in JMIR Formative Research analyzed 132 TikTok videos related to nicotine pouches and found that platform content predominantly presents these products as a “youthful trend” rather than as smoking cessation tools. Health risks are underrepresented, the user base appears largely male, and this portrayal may influence how adolescents perceive the risks associated with nicotine products.

Dec.04 by 2FIRSTS.ai

Azerbaijan Parliament Passes E-cigarette Ban Bill in First Reading

Azerbaijan’s Milli Majlis has approved, in its first reading, a bill that would ban the import, export, production, storage, wholesale and retail sale, and use of electronic cigarettes and their components. The bill amends the Law on Tobacco and Tobacco Products, classifying nicotine-containing e-cigarettes as tobacco products while explicitly excluding heated tobacco products. If adopted, the law would take effect on February 1, 2026.

Dec.22 by 2FIRSTS.ai

Over 179,000 E-Cigarettes Destroyed in Samut Prakan as Thai Government Tightens Enforcement

Thailand’s Office of the Prime Minister, led by Minister Santi Piyatat, has destroyed nearly 179,000 confiscated e-cigarettes and accessories worth 33 million baht (approx. USD 1,020,000) as part of the government’s ongoing campaign for a “Vape-Free Thai Society.”Officials said the action demonstrates Thailand’s strict enforcement of anti-vaping laws and its commitment to protecting youth and public health.

Nov.27 by 2FIRSTS.ai

Former Malaysian Health Minister Allegedly Rejected RM50 Million Bribe Over GEG

A former political aide has alleged that a RM50 million bribe was offered to Malaysia’s then health minister to abandon the tobacco generational end game (GEG) policy. The claim was published in an opinion article and on social media. No report was made to anti-corruption authorities. Despite the alleged rejection, the GEG provision was later removed from the tobacco bill tabled in Parliament in 2023.