Nielsen Report Shows Changes in E-Cigarette Market Share
Last week, Nielsen released an analysis covering data up to August 13th. The investigation found that Vuser's market share had risen from 37.4% in the previous report to 39%, while Juul's market share had decreased from 30.7% to 29.4%. The decline in Juul sales is linked to a series of decisions made by the FDA.
Experts have long believed that bans only lead consumers to turn to other products. Nielsen data confirms that the FDA ban has only boosted other brands. In addition, e-cigarette retailers report that US consumers are beginning to consider and switch to disposable e-cigarette brands. Will Montgomery, a sales representative for Aj's Liquor, emphasized that if the Juul ban goes into effect, their sales will not be affected because consumers will simply turn to other brands. "People still need nicotine," he said.
Consumers agree with this viewpoint. Former Juul user Payton Hartz stated, "This ban has opened the door for other companies to enter the forefront." "I believe that disposable e-cigarettes did not exist before Juul's emergence. I believe that in terms of the law, what it really did was to push more companies to stand on par with Juul.
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