Nielsen: US Vape Sales Drop by 14.1% YoY, Zyn Sees 80% Increase in Sales

Market by 2FIRSTS, edited by Sophia

Apr.03.2024

Nielsen: US Vape Sales Drop by 14.1% YoY, Zyn Sees 80% Increase in Sales

According to Journalnow, latest Nielsen data shows US e-cigarette sales dropped 14.1%, urging FDA to crack down on illicit products.

According to the latest Nielsen convenience store data reported by Journalnow, e-cigarette sales in the United States have decreased by 14.1% compared to the previous year. The report covers four weeks leading up to March 23rd.

In the latest report, Vuse's market share decreased from 42.2% to 41.6%; the second-ranked Juul saw a decrease from 24.2% to 23.8%; the market share of e-cigarette brand NJoy, owned by Altria, remained steady at 3.2%; and the market share of blu eCigs, a subsidiary of Imperial Tobacco's Fontem Ventures, decreased from 1.1% to 1%.

British American Tobacco and Altria are urging the U.S. Food and Drug Administration to strengthen enforcement against "illegally" manufactured synthetic nicotine e-cigarettes in the U.S. market. These companies estimate that these synthetic products represent approximately half of the domestic e-cigarette market.

It is worth noting that sales of PMI's nicotine pouch brand Zyn have increased by approximately 80% year-on-year, with annual sales currently reaching $2 billion.

References:

[1] Zyn nicotine product continues to defy decline in tobacco sales

Also Read:

[1] Recent Nielsen Data: Vuse and Juul Battle for Market Share

[2] Nielsen: Vape Sales Decline in U.S., Vuse Market Share Slightly Rising to 42.2%

[3] Rapid Growth of E-Cigarettes in UK

[4] Vuse's Sales Rise Against Market Decline in Nielsen Report

[5] Reynolds Vuse E-Cigarette Market Share Increases, Juul Ranking 2rd

#North America #United States #E-cigarettes #Open system e-cigarettes #Market #ZYN

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