Recent Nielsen Data: Vuse and Juul Battle for Market Share

Market by 2FIRSTS.ai

Jan.15.2024

Recent Nielsen Data: Vuse and Juul Battle for Market Share

According to Journalnow, Nielsen's latest convenience store data shows Vuse maintaining a 42% market share, while Juul's share dropped to 24.2%.

According to a recent report by American media outlet Journalnow, the latest convenience store data from Nielsen reveals that Vuse, a brand under British-American Tobacco, maintained a market share of 42% in December. In contrast, Juul, ranked second, saw its market share decline from 24.3% to 24.2%. There was no change in the market share of NJoy, which is owned by Altria Group, remaining at 2.6%. Blu, a brand under Imperial Tobacco, also remained unchanged at 1.2%.

It is worth noting that the entire e-cigarette category has experienced a decline of 9.9%.

The Nielsen report primarily focuses on major chain stores, R.J. Reynolds Vapor Co., and Altria Group, who are pushing for the US Food and Drug Administration (FDA) to strengthen enforcement measures against "illegal" nicotine e-cigarettes in the American market.

Both companies estimate that these illicit products make up approximately half of the share in the US e-cigarette market.

References:

[1] US tobacco market shares little changed in December

Also Read:

[1] Rapid Growth of E-Cigarettes in UK

[2] Vuse's Sales Rise Against Market Decline in Nielsen Report

[3] Reynolds Vuse E-Cigarette Market Share Increases, Juul Ranking 2rd

[4] VUSE Maintains Leading Position in Market Share, JUUL Declines

[5] Vuse E-cigarette's Market Share Drops Slightly but Remains on Top

#vuse #E-cigarette Market #British American Tobacco (BAT)

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Councils Remove 1.2 Million Illicit Vapes from UK High Streets

UK council data shows that two illegal vapes were seized every minute in 2025, with a total of 1.2 million illicit vapes removed from high streets. Over the past year, authorities also seized millions of illegal cigarettes and other nicotine products. Consumer surveys indicate that more than half of UK vapers believe they have unknowingly purchased illegal vaping products.

Dec.23 by 2FIRSTS.ai

Australia Leads COP11 Seminars as Exploding Illicit Tobacco Market Raises Questions

Australia sent a delegation to COP11 in Switzerland and is leading three major seminars to showcase its vape and tobacco control policies. But at home, illicit cigarette sales are skyrocketing amid record-high taxes, drawing criticism from the tobacco industry and prompting doubts over policy effectiveness.

Nov.20 by 2FIRSTS.ai

NSW Police Seize About US$1.9 Million in Illegal Tobacco Products, Including 15,000 Vapes

During a recent routine traffic stop, New South Wales police discovered a large quantity of illegal tobacco and vapes hidden inside a rental truck, including approximately 942,000 cigarettes and more than 15,000 e-cigarettes, with an estimated value of nearly AUD 2 million. The 31-year-old driver was arrested at the scene and the case has now entered judicial proceedings.

Dec.01 by 2FIRSTS.ai

UK Government Announces Tougher Vape Controls with QR-Based Stamp System

The UK government will introduce a digital stamp system for all vape products, paired with new enforcement powers including £10,000 fines and possible imprisonment for illegal sales. The measures aim to curb the booming black market and complement restrictions under the Tobacco and Vapes Bill, including future regulation of flavours, packaging, and advertising.