Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Search

Recent Nielsen Data: Vuse and Juul Battle for Market Share

Market by 2FIRSTS.ai
Jan.15.2024
Recent Nielsen Data: Vuse and Juul Battle for Market Share
According to Journalnow, Nielsen's latest convenience store data shows Vuse maintaining a 42% market share, while Juul's share dropped to 24.2%.

According to a recent report by American media outlet Journalnow, the latest convenience store data from Nielsen reveals that Vuse, a brand under British-American Tobacco, maintained a market share of 42% in December. In contrast, Juul, ranked second, saw its market share decline from 24.3% to 24.2%. There was no change in the market share of NJoy, which is owned by Altria Group, remaining at 2.6%. Blu, a brand under Imperial Tobacco, also remained unchanged at 1.2%.

 

It is worth noting that the entire e-cigarette category has experienced a decline of 9.9%.

 

The Nielsen report primarily focuses on major chain stores, R.J. Reynolds Vapor Co., and Altria Group, who are pushing for the US Food and Drug Administration (FDA) to strengthen enforcement measures against "illegal" nicotine e-cigarettes in the American market.

 

Both companies estimate that these illicit products make up approximately half of the share in the US e-cigarette market.

 

References:
[1] US tobacco market shares little changed in December
Also Read:
[1] Rapid Growth of E-Cigarettes in UK
[2] Vuse's Sales Rise Against Market Decline in Nielsen Report
[3] Reynolds Vuse E-Cigarette Market Share Increases, Juul Ranking 2rd
[4] VUSE Maintains Leading Position in Market Share, JUUL Declines
[5] Vuse E-cigarette's Market Share Drops Slightly but Remains on Top
#vuse#E-cigarette Market#British American Tobacco (BAT)

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Eleventh session of the Conference of the Parties (COP11) to the WHO FCTC
Eleventh session of the Conference of the Parties (COP11) to the WHO FCTC
SKE’s Parent Company Yinghe Technology Reports 80% Drop in Q3 Net Profit, Revenue Up 22.85% Year-on-Year
SKE’s Parent Company Yinghe Technology Reports 80% Drop in Q3 Net Profit, Revenue Up 22.85% Year-on-Year
Yinghe Technology (SZ: 300457), parent company of SKE, saw Q3 net profit plunge 80.3% to 31.06 million yuan, while revenue rose 22.85% to 2.52 billion yuan. The decline was mainly driven by higher costs and expenses.
Oct.28 by 2FIRSTS.ai
EU to Abstain from WHO Tobacco Treaty Vote Amid Deep Internal Split
EU to Abstain from WHO Tobacco Treaty Vote Amid Deep Internal Split
The European Union will abstain from voting at the upcoming 11th session of the WHO Framework Convention on Tobacco Control (COP11) in Geneva, following months of internal disagreement over how to regulate tobacco and nicotine products. The decision marks a rare and public fracture in EU health policy, reportedly driven by the European Commission’s hardline anti-tobacco stance.
Nov.18 by 2FIRSTS.ai
Fires at Two Cumbria Recycling Centres Spur Warning on Safe Disposal of Batteries and Vapes
Fires at Two Cumbria Recycling Centres Spur Warning on Safe Disposal of Batteries and Vapes
Two recycling centres in Cumbria recently experienced fires that are believed to have been caused by improperly discarded batteries or vapes. Although the blazes were quickly extinguished and no injuries were reported, both sites were evacuated. Cumberland Council reminded residents that batteries and vapes must never be placed in general kerbside waste bins and should be taken to designated recycling points. In a separate incident, a fire at the Flusco household waste recycling centre was thoug
Sep.30 by 2FIRSTS.ai
Trump Signs H.R.5371: FDA to Deploy $200 Million for ENDS Enforcement
Trump Signs H.R.5371: FDA to Deploy $200 Million for ENDS Enforcement
President Donald Trump signed the Continuing Appropriations Act, 2026 (H.R.5371) on November 12, Section 772 of Part B—the Agriculture, Rural Development, FDA, and Related Agencies Appropriations Act (S.2256)—requires the FDA to allocate no less than $200 million in tobacco user fees to enforce regulations against illegal e-cigarettes, vapes, and other ENDS products. At least $2 million of this funding supports a federal multi-agency task force targeting products originating from the China.
Nov.14 by 2FIRSTS.ai
Dagestan Proposes Pilot Ban on E-Cigarette Sales, Submits Request to State Duma
Dagestan Proposes Pilot Ban on E-Cigarette Sales, Submits Request to State Duma
The head of Russia’s Republic of Dagestan has proposed a region-wide ban on the retail sale of e-cigarettes and has written to the State Duma seeking to designate Dagestan as a pilot region for a comprehensive e-cigarette sales ban.
Oct.21 by 2FIRSTS.ai
Russia’s Environmental Operator Proposes Raising Eco Levies on E-Cigarette Manufacturers: “Fee-Driven Remediation” for Hazardous Waste
Russia’s Environmental Operator Proposes Raising Eco Levies on E-Cigarette Manufacturers: “Fee-Driven Remediation” for Hazardous Waste
Because disposable e-cigarettes (with onboard batteries) are difficult to recycle, costly to process, and pose environmental risks, the Russian Environmental Operator (REO) has proposed increasing the environmental (eco) levy on manufacturers and importers of e-cigarettes. REO says the proceeds would fund compliant disposal firms and push improvements in product design and take-back capacity. The funds collected would be directed to support licensed processors, and REO is currently working with
Sep.25 by 2FIRSTS.ai
Related Topics
News Company
Related Read
SKE’s Parent Company Yinghe Technology Reports 80% Drop in Q3 Net Profit, Revenue Up 22.85% Year-on-Year
SKE’s Parent Company Yinghe Technology Reports 80% Drop in Q3 Net Profit, Revenue Up 22.85% Year-on-Year
2FIRSTS.ai
EU to Abstain from WHO Tobacco Treaty Vote Amid Deep Internal Split
EU to Abstain from WHO Tobacco Treaty Vote Amid Deep Internal Split
2FIRSTS.ai
Fires at Two Cumbria Recycling Centres Spur Warning on Safe Disposal of Batteries and Vapes
Fires at Two Cumbria Recycling Centres Spur Warning on Safe Disposal of Batteries and Vapes
2FIRSTS.ai
Trump Signs H.R.5371: FDA to Deploy $200 Million for ENDS Enforcement
Trump Signs H.R.5371: FDA to Deploy $200 Million for ENDS Enforcement
2FIRSTS.ai
Dagestan Proposes Pilot Ban on E-Cigarette Sales, Submits Request to State Duma
Dagestan Proposes Pilot Ban on E-Cigarette Sales, Submits Request to State Duma
2FIRSTS.ai
Russia’s Environmental Operator Proposes Raising Eco Levies on E-Cigarette Manufacturers: “Fee-Driven Remediation” for Hazardous Waste
Russia’s Environmental Operator Proposes Raising Eco Levies on E-Cigarette Manufacturers: “Fee-Driven Remediation” for Hazardous Waste
2FIRSTS.ai
FOLLOW US ON SOCIAL MEDIA
Contact: info@2firsts.com
Stay up to date.
Submit your email to receive weekly newsletter on the most relevant news of the e-cigarette industry.
© 2025 Shenzhen 2FIRSTS Technology Co.,Ltd. All Right Reserved.
2FIRSTS is only accessible to industry practitioners, researchers, media and other professionals. Access by minors is prohibited.
This website provides services to users outside the Chinese mainland. For Chinese mainland users, please visit https://cn.2firsts.com
English
English
中文