Recent Nielsen Data: Vuse and Juul Battle for Market Share

Market by 2FIRSTS.ai

Jan.15.2024

Recent Nielsen Data: Vuse and Juul Battle for Market Share

According to Journalnow, Nielsen's latest convenience store data shows Vuse maintaining a 42% market share, while Juul's share dropped to 24.2%.

According to a recent report by American media outlet Journalnow, the latest convenience store data from Nielsen reveals that Vuse, a brand under British-American Tobacco, maintained a market share of 42% in December. In contrast, Juul, ranked second, saw its market share decline from 24.3% to 24.2%. There was no change in the market share of NJoy, which is owned by Altria Group, remaining at 2.6%. Blu, a brand under Imperial Tobacco, also remained unchanged at 1.2%.

It is worth noting that the entire e-cigarette category has experienced a decline of 9.9%.

The Nielsen report primarily focuses on major chain stores, R.J. Reynolds Vapor Co., and Altria Group, who are pushing for the US Food and Drug Administration (FDA) to strengthen enforcement measures against "illegal" nicotine e-cigarettes in the American market.

Both companies estimate that these illicit products make up approximately half of the share in the US e-cigarette market.

References:

[1] US tobacco market shares little changed in December

Also Read:

[1] Rapid Growth of E-Cigarettes in UK

[2] Vuse's Sales Rise Against Market Decline in Nielsen Report

[3] Reynolds Vuse E-Cigarette Market Share Increases, Juul Ranking 2rd

[4] VUSE Maintains Leading Position in Market Share, JUUL Declines

[5] Vuse E-cigarette's Market Share Drops Slightly but Remains on Top

#vuse #E-cigarette Market #British American Tobacco (BAT)

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Swedish Match to Revamp ZYN Lineup, Discontinue Four Nicotine Pouch Products in 2026

According to Swedish Match’s website, the company plans to discontinue four ZYN nicotine pouch products in 2026, spanning different flavors and strength variants, and is directing consumers to existing substitute options.

Dec.19 by 2FIRSTS.ai

Baltimore Moves to Zone Smoke Shops, Set Minimum Distance From Schools

Baltimore’s City Council in Maryland, building on recently enacted restrictions on “small box” dollar-store chains, has proposed a package of regulations for tobacco and vape retailers. The measures would create a standalone land-use category for “smoke shops,” establish distance buffers from schools and parks, limit exterior signage brightness, and schedule an informational hearing.

Oct.29 by 2FIRSTS.ai

Lawmakers Clash as Mexico Moves to Criminalize Sale and Promotion of Vapes

Mexico’s Chamber of Deputies Health Commission has approved a bill establishing a total ban on vapes and e-cigarettes, with penalties ranging from one to eight years in prison and fines between Mex$11,000 and Mex$226,000 (USD ≈$600–$12,300). The proposal sparked controversy among opposition lawmakers, who argued that the legislation criminalizes users rather than focusing on regulation and prevention.

Nov.26 by 2FIRSTS.ai

UK Launches Call for Evidence to Shape New Tobacco and Vapes Regulations

The UK's Department of Health and Social Care (DHSC) has launched an eight-week comprehensive call for evidence to inform new regulations under the forthcoming Tobacco and Vapes Bill, with a deadline of December 3, 2025. The initiative aims to systematically gather evidence on vape flavors, ingredients, nicotine levels, and product design, as well as proposals for an omnichannel retail licensing scheme for tobacco and vapes and a new product registration system.