According to a report by journalnow, Vuse, the best-selling e-cigarette brand under British American Tobacco, has defied market trends and experienced a recent surge in sales, as indicated in the latest four-week report from Nielsen convenience stores.
Vuse's market share has increased from 41.5% to 42%, while Juul, the second-largest player in the market, has seen a slight decrease in its share from 24.7% to 24.3%. Altria Group's NJoy brand has not experienced significant growth, with its share remaining steady at 2.6%. Similarly, the market share of blu, under the Empire brand, has remained unchanged at 1.2%. Overall, the e-cigarette industry has witnessed an 8% decline.
In May 2019, Juul held a substantial market share of 74.6% in the e-cigarette market in the United States. However, government regulatory actions have significantly impacted its product's presence in the market.
According to reports, Nielsen's study primarily focuses on large chain stores. For smaller chain stores, the research team extrapolates trends, which is why changes may not be immediately apparent in the report.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
