Vuse's Sales Rise Against Market Decline in Nielsen Report

Vuse's Sales Rise Against Market Decline in Nielsen Report
Vuse e-cigarette defies recent decline, increasing market share to 42% in latest Nielsen convenience store report.

According to a report by journalnow, Vuse, the best-selling e-cigarette brand under British American Tobacco, has defied market trends and experienced a recent surge in sales, as indicated in the latest four-week report from Nielsen convenience stores.


Vuse's market share has increased from 41.5% to 42%, while Juul, the second-largest player in the market, has seen a slight decrease in its share from 24.7% to 24.3%. Altria Group's NJoy brand has not experienced significant growth, with its share remaining steady at 2.6%. Similarly, the market share of blu, under the Empire brand, has remained unchanged at 1.2%. Overall, the e-cigarette industry has witnessed an 8% decline.


In May 2019, Juul held a substantial market share of 74.6% in the e-cigarette market in the United States. However, government regulatory actions have significantly impacted its product's presence in the market.


According to reports, Nielsen's study primarily focuses on large chain stores. For smaller chain stores, the research team extrapolates trends, which is why changes may not be immediately apparent in the report.


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