On August 9th, e-cigarette brand OXVA officially opened its first overseas experience store in Jakarta, the capital of Indonesia.
It is understood that the experiential store showcases all products available for sale under the OXVA brand and its own e-liquid brand OXPASSION, including the second generation of the popular product XLIM PRO called XLIM PRO 2. However, the store does not sell products from OXVA's disposable e-cigarette brand OXBAR. In response to this, a spokesperson for OXVA explained that this decision was due to the high e-liquid tax rates in Indonesia, as well as the limited demand for disposable e-cigarettes in the Jakarta market.
The rationale behind selecting Jakarta as the location for the first physical store, according to the person in charge, is because Jakarta is the economic center of Indonesia and hosts the majority of the country's economic activities. The e-cigarette stores and consumer base are also primarily located in Jakarta, making it the top choice for opening a physical store.
According to reports, prior to this, the only e-cigarette direct sales stores in Jakarta were operated by the Chinese brand RELX and the local brand FOOM. The head of OXVA stated that the purpose of opening experience stores is to provide consumers with more convenient after-sales service, and they plan to expand to other countries in the future.
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