From June 12th to 14th, the World Vape Show was held at the Dubai World Trade Centre. During this time, representatives from 2FIRSTS met with Robin, the EMEA Regional Manager of the well-known open system brand OXVA, to discuss their recent development and trends.
Robin explained that OXVA began its development in the Southeast Asian market, initially establishing a strong market foundation in countries such as the Philippines, Indonesia, and Vietnam. The brand then expanded to the European and Middle Eastern markets, with successful performances in countries such as the United Kingdom, Germany, Poland, Spain, France, and the Middle East. However, its development in the American market has been relatively average.
Speaking about the development of OXVA in the UK market, Robin said that by the end of 2022, competitors in the UK market encountered some issues, leading customers to seek alternatives, which provided an opportunity for OXVA. The company seized the opportunity, actively promoted its products, and gradually gained acceptance from end customers, thus gradually rising in the UK market. Currently, the UK has become a "base" for OXVA.
In order to keep up with market trends, OXVA officially launched its own e-liquid brand last month, offering different packaging and flavors to cater to different markets.
When discussing the challenges they face, Robin mentioned the pressure from compliance and competitors. For example, competitors in the same industry may offer more favorable policies or increase their marketing efforts. Additionally, dealer and consumer loyalty is not high, as they tend to prefer trying new, better products.
Regarding regulatory issues in the Middle East market, Robin stated that many markets in the Middle East prohibit the sale of e-cigarettes entirely. Even in markets where sales are permitted, there are numerous restrictions in place. Additionally, the logistics situation in the Middle East market is often chaotic and unstable, leading to higher prices.
When talking about their views on open systems with various features such as games, Robin believes that while many companies are innovating, it's more of a gimmick for product promotion. He believes that the core competitiveness of products still lies in characteristics closely related to vaping experience, such as quality, taste, battery life, and so on.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
