Petition to Save Disposable E-cigarettes and Fruit Flavors

Regulations by 2FIRSTS.ai
Dec.11.2023
Petition to Save Disposable E-cigarettes and Fruit Flavors
UKVIA urges smokers, e-cigarette users, and industry professionals to petition against UK government banning disposable and fruit-flavored e-cigarettes.

In recent days, according to an announcement on the official website of the UK Vaping Industry Association (UKVIA), the organization is making an unprecedented call for smokers, e-cigarette users, and stakeholders in the industry nationwide to unite and launch a petition. The aim is to urge the UK government not to ban the sale of disposable e-cigarettes and e-cigarettes with fruit flavors.

 

The commencement of this petition campaign is closely tied to the ongoing public consultation on the issue of youth e-cigarette usage. The open consultation will conclude on December 6th.

 

This petition reveals to the general public the potentially severe public health consequences of "excessive and counterproductive legislation" that could undermine the effectiveness of e-cigarettes as a smoking cessation tool. It warns that blocking access to fruit-flavored e-cigarettes and disposable e-cigarettes could deter adult smokers from transitioning to e-cigarettes, as the majority of smokers who want to quit depend on these flavors and disposable options.

 

In light of this, the UK e-cigarette industry association is currently engaging directly with its members, advocacy groups such as WeVape, and online communities with over 100,000 adult e-cigarette users, urging them to take immediate action to boycott. The association is also actively promoting its cause on social media platforms, aiming to increase the number of petition signatures to the fullest extent possible. Moreover, real-life testimonies are being shared to illustrate how e-cigarettes have helped individuals quit smoking and enhance their quality of life.

 

John Dunne, the General Secretary of the Association, stated that "banning heavyweight e-cigarettes and flavored e-cigarettes could potentially be the most severe setback to public health in this century, and may even set back the progress towards smoke-free environments by several years.

 

He emphasized the importance of not allowing these products to fall into the hands of minors and preventing teenagers from being exposed to e-cigarettes. However, it must not be at the expense of sacrificing the possibility of adult smokers quitting cigarettes.

 

Furthermore, Deng En also expressed that if the ban on disposable products or fruit-flavored e-cigarettes is implemented, it could potentially fuel a rapid increase in black market sales, providing an economic source for criminals and potentially giving rise to unregulated and potentially hazardous illegal products. Similar situations have already been witnessed in countries like Australia.

 

To this end, the association has specifically initiated this petition campaign to provide a platform for millions of adult individuals who have successfully quit smoking through disposable e-cigarettes and fruit-flavored e-cigarettes to have a voice.

 

The new petition initiative is part of the "Save Vaping, Save Lives" campaign, which also includes providing information to association members, encouraging and mobilizing e-cigarette users to participate in government consultations on youth e-cigarette use. Further details about the "Save Vaping, Save Lives" campaign and the petition can be found on the official website of the UK E-Cigarette industry association.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
According to Haypp’s 2026 UK Nicotine Report, women are a key growth driver in the UK nicotine pouch market. Overall sales for Haypp and Northerner rose 60% year‑on‑year in 2025, but purchases by women surged 202%, versus 25% for men. Women’s share of consumers jumped from 22% to 40%. The report attributes this to discretion, perceived health benefits, and more gender‑neutral product positioning, suggesting future growth will come from a broader range of adult nicotine users.
Jul.01
Product | RELX Partners With UK E-Liquid Brand T-Juice for Prime Pro × Red Astaire Bundle in France
Product | RELX Partners With UK E-Liquid Brand T-Juice for Prime Pro × Red Astaire Bundle in France
RELX and UK e-liquid brand T-Juice have launched the Prime Pro × Red Astaire bundle in France, combining the RELX Prime Pro open-system pod device with T-Juice’s signature Red Astaire nicotine salt e-liquid. The collaboration retains the existing Prime Pro hardware platform while using an established flavor brand to create a complete open-system offering. The product appeared in French retail and distribution channels in August 2026 and represents a co-branded retail bundle rather than a new device launch.
Aug.27
China Tobacco Supply-Chain Leader Huabao’s Three-Way Transformation Takes Hold as Overseas Revenue Jumps 216%, Non-Flavor Businesses Reach 42.2% and the Company Expands Into Global Next-Generation Tobacco Supply Chains
China Tobacco Supply-Chain Leader Huabao’s Three-Way Transformation Takes Hold as Overseas Revenue Jumps 216%, Non-Flavor Businesses Reach 42.2% and the Company Expands Into Global Next-Generation Tobacco Supply Chains
Huabao’s H1 2026 results show the company advancing across three connected fronts: international expansion, entry into next-generation tobacco supply chains and diversification beyond its traditional tobacco-related base. Overseas revenue rose 216.08% to CNY 96.02 million, while non-flavor businesses reached 42.2% of total revenue. Huabao also said it had entered the supply chains of leading global tobacco customers, as its nutrition, food ingredient, fragrance and personal-care businesses gained ground in Europe, Southeast Asia, Australia and New Zealand. However, adjusted net profit increased only 2.78%, and next-generation tobacco revenue was not separately disclosed, showing that the transformation is reshaping revenue and customer exposure but has yet to translate fully into underlying earnings.
Aug.28
Kaival Brands Explores Nicotine Pouches as Smaller Nicotine Companies Seek Smoke-Free Growth
Kaival Brands Explores Nicotine Pouches as Smaller Nicotine Companies Seek Smoke-Free Growth
U.S. nicotine company Kaival Brands Innovations Group is exploring opportunities in nicotine pouches and other modern nicotine products, reflecting a broader shift among smaller nicotine businesses beyond traditional vaping products.
Jul.17
Special Report|AIR H1 Revenue Rises 3.7% as Shisha Volumes Fall 9%, Testing Its Shift Beyond Traditional Hookah
Special Report|AIR H1 Revenue Rises 3.7% as Shisha Volumes Fall 9%, Testing Its Shift Beyond Traditional Hookah
AIR’s first half-year results as a listed company offer a new test of how far a traditional hookah business can transform. H1 2026 revenue rose 3.7%, even as Flavored Shisha Molasses shipments fell 9%, with pricing and mix supporting growth. Traditional shisha still generates almost all revenue, while OOKA, Crown Switch, Greentank and U.S. regulatory spending point to accelerating diversification. The next test is whether those investments can become a second business of meaningful scale and profitability.
Capital Markets
Aug.21
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
ZAR has introduced Coffee AirPouch, a nicotine-free caffeine pouch product that extends the brand’s AirPouch format into the functional consumer category. Each pouch contains 50mg of natural caffeine and features a coffee flavor, highlighting how pouch-based products are expanding beyond traditional nicotine applications into broader lifestyle and energy-use scenarios.
Market
Jul.13 by 2Firsts Perspectives