PMI Launches IQOS ILUMA i In Bulgaria Market

Apr.25

Philip Morris International' s Bulgaria branch has launched the "IQOS ILUMA I" heated tobacco device, featuring three models equipped with touchscreens and customizable settings. The company now has over 450,000 IQOS users in Bulgaria.

Key points:

·IQOS ILUMA i officially enters the Bulgarian market, featuring three models: "IQOS ILUMA i PRIME","IQOS ILUMA i" and "IQOS ILUMA i One."

·With over 450,000 IQOS users in Bulgaria, the country has become a key driver for product upgrades and local market expansion.

· Philip Morris International (PMI) states that they are continuously investing in technology and product development to provide adult smokers with better smoke-free alternatives.

According to reports from Economic on April 24th, Philip Morris International (PMI) Bulgaria has recently launched the heated tobacco device "IQOS ILUMA i".

"IQOS ILUMA i" has launched three device models, "IQOS ILUMA i PRIME","IQOS ILUMA i"and "IQOS ILUMA i One", with a variety of colors and accessories to choose from.

The General Manager of Philip Morris International's (PMI) Bulgaria company, Denis Strobikin, stated that the IQOS ILUMA i is elevating the smoke-free product experience to new heights. The company remains committed to driving innovation in smoke-free alternatives based on science, providing adult smokers in Bulgaria and globally with a reduced harm choice.

Polina Ninova, Market and Consumer Experience Manager for Phillip Morris International (PMI), stated:

"The Bulgarian market currently has over 450,000 IQOS users, who have provided key feedback on product experience, serving as an important basis for driving continuous innovation for the brand. Compared to its predecessor, the ILUMA i is more intuitive and adjustable, representing a new upgraded version tailored to the actual needs of users."

References:

[1] 'Филип Морис България' представи новото поколение IQOS ILUMA i

Also Read:

[1] PMI Plans IQOS Launch in South Carolina as State Proposes Low Tax Rate for HNB Products

[2] Philip Morris Korea to launch limited edition IQOS Iluma i

[3] Philip Morris International Releases Limited Edition IQOS ILUMA i Minera Model in Japan

[4] Philip Morris International Launches New IQOS Pod Flavor

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Semi-Embedded Display + “Smart Memory System”: OXBAR Launches New Magnetic Vape MAGLINK

OXBAR has launched the MAGLINK vape on its official website, featuring a magnetic structure and a smart memory function. The website lists the device as offering 50,000 puffs, a 1500 mAh battery, and four adjustable power levels. The product has already appeared across multiple Canadian sales channels, where the stated puff count, e-liquid capacity, and other specifications differ notably from those shown on the official site.

Dec.12 by 2FIRSTS.ai

Singapore’s Underground Vape Chain Revealed：How Dispatchers, Telegram Groups, and Small “Online Shops” Form an Operating Model

Dec.02 by 2FIRSTS.ai

Thailand to Establish Inter-Agency Committee to Strengthen E-Cigarette Enforcement

The Thai government will establish an inter-agency committee under the Prime Minister’s Office to address the rapid spread of e-cigarettes among youth. Deputy Prime Minister Sophon Sarum said the fragmented enforcement across multiple laws and agencies has created gaps. The new mechanism will coordinate enforcement, report directly to the Cabinet, and propose legal amendments if current laws are insufficient.

Nov.20 by 2FIRSTS.ai

Mexican Congress Postpones Debate on Vape and E-Cigarette Ban

Mexico’s Chamber of Deputies has postponed the debate on a reform to the General Health Law that seeks to completely ban the sale and distribution of electronic cigarettes and vapes. Lawmaker Amancay González Franco (MC) criticized the draft for excluding tobacco heating devices, such as Philip Morris’s IQOS, arguing that these products are even more harmful according to the World Health Organization.

Dec.05 by 2FIRSTS.ai