PMI Launches IQOS ILUMA i In Bulgaria Market

Apr.25
PMI Launches IQOS ILUMA i In Bulgaria Market
Philip Morris International' s Bulgaria branch has launched the "IQOS ILUMA I" heated tobacco device, featuring three models equipped with touchscreens and customizable settings. The company now has over 450,000 IQOS users in Bulgaria.

Key points:

·IQOS ILUMA i officially enters the Bulgarian market, featuring three models: "IQOS ILUMA i PRIME","IQOS ILUMA i" and "IQOS ILUMA i One." 

·With over 450,000 IQOS users in Bulgaria, the country has become a key driver for product upgrades and local market expansion.

· Philip Morris International (PMI) states that they are continuously investing in technology and product development to provide adult smokers with better smoke-free alternatives.


 

 According to reports from Economic on April 24th, Philip Morris International (PMI) Bulgaria has recently launched the heated tobacco device "IQOS ILUMA i".

 

"IQOS ILUMA i" has launched three device models, "IQOS ILUMA i PRIME","IQOS ILUMA i"and "IQOS ILUMA i One", with a variety of colors and accessories to choose from.

 

PMI Launches IQOS ILUMA i In Bulgaria Market
IQOS ILUMA i series | Image source: PMI

 

The General Manager of Philip Morris International's (PMI) Bulgaria company, Denis Strobikin, stated that the IQOS ILUMA i is elevating the smoke-free product experience to new heights. The company remains committed to driving innovation in smoke-free alternatives based on science, providing adult smokers in Bulgaria and globally with a reduced harm choice.

 

Polina Ninova, Market and Consumer Experience Manager for Phillip Morris International (PMI), stated:

 

"The Bulgarian market currently has over 450,000 IQOS users, who have provided key feedback on product experience, serving as an important basis for driving continuous innovation for the brand. Compared to its predecessor, the ILUMA i is more intuitive and adjustable, representing a new upgraded version tailored to the actual needs of users."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

JTI to Invest $4.4 Billion in Heated Tobacco Push, Aims for 10% Global Share by 2028
JTI to Invest $4.4 Billion in Heated Tobacco Push, Aims for 10% Global Share by 2028
JTI plans to invest around ¥650 billion (approx. $4.4 billion) from 2025 to 2027, aiming to capture 10% of the global heated tobacco market by 2028. Korea GM Irina Lee highlighted strong market growth potential, with efforts focused on product innovation and expanding distribution to boost competitiveness and grow market share in Korea.
Jun.30 by 2FIRSTS.ai
LOST MARY Launches New Brand ONIQUE in Russia with Two Debut E-Cigarette Products
LOST MARY Launches New Brand ONIQUE in Russia with Two Debut E-Cigarette Products
LOST MARY has officially launched its new e-cigarette brand ONIQUE in the Russian market, debuting with two models: ONIQUE 10000 and ONIQUE 20000.
May.27 by 2FIRSTS.ai
RELX Technology Q1 2025 Financial Report: Revenue Rises 46.5% YoY to $110 Million, Slips 0.6% from Previous Quarter
RELX Technology Q1 2025 Financial Report: Revenue Rises 46.5% YoY to $110 Million, Slips 0.6% from Previous Quarter
RELX Technology reported net revenue of RMB 810 million (US $110 million) for Q1 2025, down 0.6% quarter-over-quarter but up 46.5% year-over-year. On a non-GAAP basis, adjusted net profit for the quarter was RMB 250 million (US $34.6 million), a 0.2% decrease from the previous quarter and a 21.0% increase from a year earlier.
May.16 by 2FIRSTS.ai
Philippine Tax Bureau Launches Digital Tracking System to Combat E-Cigarette Tax Evasion and Smuggling
Philippine Tax Bureau Launches Digital Tracking System to Combat E-Cigarette Tax Evasion and Smuggling
The Philippine Bureau of Internal Revenue is developing a digital tracking system for e-cigarettes using QR codes, allowing consumers to verify product authenticity via smartphones. This initiative aims to curb smuggling and tax evasion, with the agency's chief noting that illegal e-cigarettes have resulted in tax losses of billions of pesos ($17 million).
Jun.24 by 2FIRSTS.ai
Poland’s Disposable Vape Sales Drop 22%, Prices Set to Triple
Poland’s Disposable Vape Sales Drop 22%, Prices Set to Triple
Poland’s new excise tax on tobacco products is set to take effect in July 2025, imposing a levy of 40 zloty (around $10) per disposable e-cigarette containing e-liquid. Although the law has yet to be implemented, the market is already seeing a decline, with disposable vape sales in Q1 2025 down 22% yoy. Once the tax is enforced, prices are expected to rise from around $5 to nearly $13 per unit.
May.19 by 2FIRSTS.ai
South Korea’s KT&G Pledges $290,000 to Support Tobacco Farmers’ Health Checks and Training Programs
South Korea’s KT&G Pledges $290,000 to Support Tobacco Farmers’ Health Checks and Training Programs
South Korea’s KT&G has announced a 400 million won (approximately USD 290,000) initiative to support tobacco farmers through health checkups and educational training programs. Demonstrating tangible support, company employees also joined farmers in the tobacco harvesting process.
Jul.01 by 2FIRSTS.ai