PMI Launches New IQOS Display Area at Kansai International Airport

PMI by 2FIRSTS.ai

Jan.26.2024

PMI Launches New IQOS Display Area at Kansai International Airport

Philip Morris International (PMI) has launched a new exhibition area for its IQOS smoking device at Kansai International Airport in Japan.

According to a report by dfnionline on January 25th, Philip Morris International (PMI) has launched a new display area for its Heat-Not-Burn (HNB) smoking device product called IQOS, following the completion of renovation works at Kansai International Airport in Japan.

The latest IQOS display area designed by Philip Morris company merges digital innovation technology, providing specially curated experiences for consumers with different preferences. This includes allowing eligible consumers to personally experience and touch a range of IQOS products, guiding trial areas for consumers to try IQOS and sample various Terea flavors.

The specially designed "IQOS Community Zone" offers passengers a comfortable resting space where they can interact with other users of legal age and share their experiences with IQOS. The Product News Area showcases the latest IQOS products in an innovative visual display, encouraging consumer engagement. The IQOS Interactive Station employs RFID technology to provide consumers with a 3D visual experience of the products, allowing for easy comparisons and assistance from store staff.

Edvinas Katilius, Vice President of Duty-Free at Philip Morris, has announced the opening of a new IQOS Space at Kansai International Airport. This move aims to redefine the brand image of IQOS and revamp the consumer experience within the store. With a focus on providing a pleasant experience for adult travelers, the company looks forward to welcoming all eligible nicotine users to experience the latest in IQOS travel retail.

As of September 30, 2023, Philip Morris International has sold its smoke-free products in 82 markets worldwide, with smoke-free products accounting for approximately 36.2% of net revenue in the third quarter of 2023.

References:

[1] Philip Morris International opens IQOS corner in Kansai Airport

Also Read:

[1] PMI and PMJ Receive "Top Employer" Certification

[2] PMI South Africa: Tobacco Control Bill Hinders Smoke-Free Alternatives

[3] PMI Spain CEO: Collaborating with New Health Minister for Public Health

#Asia #Japan #Products #PMI #Heated tobacco products #Major companies

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Tobacco-Free Kids Condemns PMI for Marketing Zyn to Youth via F1 Sponsorship

Yolonda C. Richardson, President and CEO of the Campaign for Tobacco-Free Kids, issued a statement on December 10, 2025, condemning Philip Morris International (PMI) for partnering with Ferrari to promote Zyn nicotine pouches on Formula 1 cars. She said PMI’s claim that the sponsorship targets adults is misleading, as F1’s audience has become increasingly young—with over 4 million children aged 8–12 now following the sport.

Dec.12 by 2FIRSTS.ai

Vietnam Passes Amended Investment Law Banning E-Cigarette and Heated Tobacco Businesses

On December 11, 2025, Vietnam’s National Assembly passed the amended Investment Law, officially banning investment and business activities related to e-cigarettes and heated tobacco products. The new law also adds several high-risk and socially sensitive sectors to the list of prohibited business activities, including narcotics, wildlife trade, human organs and embryos, sex work, human cloning, fireworks, debt collection, and trade of national treasures.

Dec.11 by 2FIRSTS.ai

Bulgaria to Increase Tobacco and Nicotine Product Taxes in 2026, Expected to Generate Additional Revenue of 130 Million Euros

Bulgaria will raise excise taxes on cigarettes, cigars, heated tobacco, and e-cigarette liquids starting January 2026. The increase, approved under the 2026 state budget, will be implemented gradually over four years. The Ministry of Finance expects the reform to generate about €130 million in additional revenue by 2026.

Nov.07 by 2FIRSTS.ai

Maldives Customs Report Vape Fines Reach US$42.8 Million, Mostly from Malaysia Imports

Maldives Customs data shows that fines related to illegal vapes have reached MVR 659 million (about US$42.8 million) since the country banned the import and use of electronic cigarettes. Authorities said most seized vapes were brought in by travellers arriving from Malaysia. The largest single case involved 10,800 vapes, resulting in a fine of MVR 108 million (about US$7.02 million).