According to a report by dfnionline on January 25th, Philip Morris International (PMI) has launched a new display area for its Heat-Not-Burn (HNB) smoking device product called IQOS, following the completion of renovation works at Kansai International Airport in Japan.
The latest IQOS display area designed by Philip Morris company merges digital innovation technology, providing specially curated experiences for consumers with different preferences. This includes allowing eligible consumers to personally experience and touch a range of IQOS products, guiding trial areas for consumers to try IQOS and sample various Terea flavors.
The specially designed "IQOS Community Zone" offers passengers a comfortable resting space where they can interact with other users of legal age and share their experiences with IQOS. The Product News Area showcases the latest IQOS products in an innovative visual display, encouraging consumer engagement. The IQOS Interactive Station employs RFID technology to provide consumers with a 3D visual experience of the products, allowing for easy comparisons and assistance from store staff.
Edvinas Katilius, Vice President of Duty-Free at Philip Morris, has announced the opening of a new IQOS Space at Kansai International Airport. This move aims to redefine the brand image of IQOS and revamp the consumer experience within the store. With a focus on providing a pleasant experience for adult travelers, the company looks forward to welcoming all eligible nicotine users to experience the latest in IQOS travel retail.
As of September 30, 2023, Philip Morris International has sold its smoke-free products in 82 markets worldwide, with smoke-free products accounting for approximately 36.2% of net revenue in the third quarter of 2023.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
