PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS

Oct.10.2024

PMI Japan to launch new "TEREA Black Sunshine Menthol" pods for IQOS ILUMA i and IQOS ILUMA devices.

According to Gree. News on October 10th, Philip Morris International (PMI) Japan Corporation (PMJ) will officially launch the new flavor "TEREA Black Sunshine Menthol" for its heated tobacco devices "IQOS ILUMA i" and "IQOS ILUMA" series pods at national tobacco retail stores including 7 IQOS special stores, IQOS shops, IQOS special zones, and convenience stores starting on October 28th. Additionally, the product will also be available for purchase on the IQOS online store starting on October 29th.

With the launch of "TEREA Black Sunshine Menthol", the "TEREA" lineup will expand to 23 products, with a selling price of 580 Japanese yen (including tax) ($3.9).

References:

[1] IQOSイルマ専用たばこスティック「テリア」に新フレーバー「テリアブラックサンシャインメンソール」が仲間入り

Also Read:

[1] PMJ to Launch Limited Edition IQOS Iluma i Anniversary Model!

[2] New "TEREA" Pod Flavors Launched by Philip Morris Japan

[3] Summer Promotion: PMI Japan's IQOS Iluma i Series Discount

[4] PMJ Launches New TEREA Hybrid Pod Line in Japan

[5] PMI Launches New Flavors for IQOS ILUMA i & SENTIA

[6] IQOS Together X Brand Event Celebrates 10th Anniversary in Japan

#Asia #Japan #Products #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Compatible with Terea Sticks and Supporting Dual Heating: HiTaste Unveils New Heated Tobacco Device

HiTaste has introduced its new HNB device, the F10, on social media, highlighting its wrap-around heating and dual-heating features. Similar “dual-heating” and “one-stick-two-sessions” designs were widely showcased at InterTabac 2025, signaling that this technical direction is emerging as a new competitive focus among HNB brands.

Nov.17 by 2FIRSTS.ai

Malaysian Customs Seizes Over US$3.4 Million in E-Cigarettes and Vape Liquids Shipped from China and Transported Overland

The Royal Malaysian Customs Department in Kedah seized a large consignment of e-cigarette devices and vape liquids originating from China, with a total value exceeding RM16 million (about US$3.4 million). The suspect, a man in his 40s, failed to produce the required import permit from the Health Ministry, and the case is being investigated under the Customs Act 1967.

Dec.02 by 2FIRSTS.ai

BAT Expects Around 2% Revenue and Operating Profit Growth in FY25

British American Tobacco (BAT) reaffirmed its 2026 guidance while announcing a £1.3 billion (approximately USD 1.65 billion) share buyback for FY26. The company expects around 2% growth in revenue and adjusted profit from operations for FY25. Accelerating New Category growth, driven by Velo Plus and improving U.S. Vuse performance, is expected to deliver double-digit H2 revenue growth.

Dec.09 by 2FIRSTS.ai

Teen Nicotine Use Surges in Pakistan as Flavoured Vapes Spread Rapidly

Pakistan is experiencing a sharp rise in nicotine use among teenagers, driven by widespread availability of flavoured vapes and e-cigarettes. Cheap, sweet-flavoured devices are easily accessible in major cities, and weak enforcement of age limits has enabled young users to adopt vaping at alarming rates. Activists warn that industry marketing falsely portrays e-cigarettes as “safer,” putting youth at risk of long-term addiction and serious health effects.