PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS

Oct.10.2024
PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS
PMI Japan to launch new "TEREA Black Sunshine Menthol" pods for IQOS ILUMA i and IQOS ILUMA devices.

According to Gree. News on October 10th, Philip Morris International (PMI) Japan Corporation (PMJ) will officially launch the new flavor "TEREA Black Sunshine Menthol" for its heated tobacco devices "IQOS ILUMA i" and "IQOS ILUMA" series pods at national tobacco retail stores including 7 IQOS special stores, IQOS shops, IQOS special zones, and convenience stores starting on October 28th. Additionally, the product will also be available for purchase on the IQOS online store starting on October 29th.


With the launch of "TEREA Black Sunshine Menthol", the "TEREA" lineup will expand to 23 products, with a selling price of 580 Japanese yen (including tax) ($3.9).


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Social Media Posts Claim Geek Bar Manufacturer QISI Suspended Operations Until End of November; No Official Statement Issued
Social Media Posts Claim Geek Bar Manufacturer QISI Suspended Operations Until End of November; No Official Statement Issued
Unconfirmed documents and videos suggest QISI, maker of Geek Bar, has suspended operations for “rectification” through November. No official response has been issued.
Aug.28
Experts to Debate Regional THR at first Asia Forum on Nicotine
Experts to Debate Regional THR at first Asia Forum on Nicotine
The first Asia Forum on Nicotine will be held on August 27, 2025, focusing on tobacco harm reduction in Asia. Experts will discuss regulation, scientific evidence, and clinical practice to promote cross-border dialogue and cooperation.
Aug.12
UK’s Devon Cracks Down on Illegal Vapes, Shuts Four Shops
UK’s Devon Cracks Down on Illegal Vapes, Shuts Four Shops
Police and trading standards officers in Devon have shut down four shops for three months after they were found repeatedly selling illegal vapes and counterfeit tobacco. Sniffer dogs helped seize large quantities of illicit products. Over the past year, 28 closure orders have been issued across the region.
Jul.21 by 2FIRSTS.ai
Malaysia MRECA Urges Inclusive, Evidence-Based Consultation on Vape Regulations, Rejects Blanket Ban
Malaysia MRECA Urges Inclusive, Evidence-Based Consultation on Vape Regulations, Rejects Blanket Ban
The Malaysia Retail Electronic Cigarette Association (MRECA) criticized a Health Parliament Special Select Committee (PSSC) report recommending a blanket ban on e-cigarettes, saying it excluded key stakeholders and relied on unverified claims. MRECA called for transparent, science-based consultations and affirmed support for balanced regulation covering age limits, product standards, and consumer safety.
Sep.10
Malaysia's Negeri Sembilan Supports E-Cigarette Ban, Emphasizes the Need for Supporting Legislation for Enforcement
Malaysia's Negeri Sembilan Supports E-Cigarette Ban, Emphasizes the Need for Supporting Legislation for Enforcement
The Menteri Besar of Negeri Sembilan, Aminuddin, stated that the state's ban on the sale and use of e-cigarettes requires clear regulations and laws for effective implementation.
Aug.06 by 2FIRSTS.ai
Ireland Finds "Nicotine-Free" E-Cigarettes Contain Nicotine; Involves McKesse, JNR, and Crystal Brands
Ireland Finds "Nicotine-Free" E-Cigarettes Contain Nicotine; Involves McKesse, JNR, and Crystal Brands
Ireland’s HSE found some “nicotine-free” e-cigarettes contain nicotine, misleading consumers and risking addiction. The products were seized, and a warning issued. Experts warn nicotine addiction is underestimated, and health impacts remain unclear.
Aug.01 by 2FIRSTS.ai