PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS

Oct.10.2024

PMI Japan to launch new "TEREA Black Sunshine Menthol" pods for IQOS ILUMA i and IQOS ILUMA devices.

According to Gree. News on October 10th, Philip Morris International (PMI) Japan Corporation (PMJ) will officially launch the new flavor "TEREA Black Sunshine Menthol" for its heated tobacco devices "IQOS ILUMA i" and "IQOS ILUMA" series pods at national tobacco retail stores including 7 IQOS special stores, IQOS shops, IQOS special zones, and convenience stores starting on October 28th. Additionally, the product will also be available for purchase on the IQOS online store starting on October 29th.

With the launch of "TEREA Black Sunshine Menthol", the "TEREA" lineup will expand to 23 products, with a selling price of 580 Japanese yen (including tax) ($3.9).

References:

[1] IQOSイルマ専用たばこスティック「テリア」に新フレーバー「テリアブラックサンシャインメンソール」が仲間入り

Also Read:

[1] PMJ to Launch Limited Edition IQOS Iluma i Anniversary Model!

[2] New "TEREA" Pod Flavors Launched by Philip Morris Japan

[3] Summer Promotion: PMI Japan's IQOS Iluma i Series Discount

[4] PMJ Launches New TEREA Hybrid Pod Line in Japan

[5] PMI Launches New Flavors for IQOS ILUMA i & SENTIA

[6] IQOS Together X Brand Event Celebrates 10th Anniversary in Japan

#Asia #Japan #Products #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices

In 2025, disposable vapes are shifting from a “puff count race” to a focus on user experience. While 30,000–50,000 puffs has become mainstream, brands like MASKKING, MR FOG, and HYPERBAR are still launching higher-capacity products in the 60,000–100,000 puff range. Models with disclosed tank sizes all exceed 2,000 puffs per mL and commonly feature adjustable wattage and enhanced interactive functions.

Nov.14 by 2FIRSTS.ai

Over 179,000 E-Cigarettes Destroyed in Samut Prakan as Thai Government Tightens Enforcement

Thailand’s Office of the Prime Minister, led by Minister Santi Piyatat, has destroyed nearly 179,000 confiscated e-cigarettes and accessories worth 33 million baht (approx. USD 1,020,000) as part of the government’s ongoing campaign for a “Vape-Free Thai Society.”Officials said the action demonstrates Thailand’s strict enforcement of anti-vaping laws and its commitment to protecting youth and public health.

Nov.27 by 2FIRSTS.ai

South Korea to Classify Synthetic Nicotine E-Cigarettes as Tobacco from April 2026

South Korea will implement amendments to its Tobacco Business Act on April 24, 2026, officially classifying synthetic nicotine liquid e-cigarettes as tobacco. This marks the first revision of the legal definition of tobacco since 1988. Once in effect, synthetic nicotine e-cigarettes will be subject to existing tobacco regulations, including health warnings, advertising restrictions, smoke-free area enforcement, and youth protection measures.

Dec.29 by 2FIRSTS.ai

ZYN Rolls Out “X-Low” Campaign in the UK to Target Low-Strength Nicotine Pouch Market

Philip Morris International’s (PMI) nicotine pouch brand ZYN has launched an “X-Low” low-strength campaign in the UK, accelerating its push into the ultra-low nicotine pouch segment, with updated packaging and new flavours already rolled out in both the UK and the Philippines.