Philip Morris Korea was selected as the winner of the Creative/Innovative category in the 9th CSR/ESG Porter Prize project division, making it the second consecutive year the company has won the same award.
Although PMI is a tobacco company, it is highly praised for leading trends in the tobacco market, such as investing in the innovation of non-burning products and reducing waste from cigarette butts.
Philip Morris launched its first electronic cigarette series in Korea called "IQOS" in 2017. Recently this November, they introduced the next generation of electronic cigarettes called "IQOS Illuma". PMI is committed to promoting a smoke-free future while working to improve public health.
Furthermore, PMI has invested over 300 billion Korean won in its Philip Morris Korea factory located in Yangsan, Gyeongsangnam-do to expand the production of non-combustible products. The factory produces all non-combustible products sold in Korea and some of its products are also exported overseas, contributing to the economic development of the region and country.
Since 2018, the Philip Morris Korea company has been setting up "Vaping Rooms"—designated spaces for electronic cigarettes—in public areas and major corporations in major cities. The company also provides consultation services on the operation of these spaces. The establishment of these spaces is a social contribution project aimed at protecting non-smokers from secondhand smoke and the rights of electronic cigarette users. Currently, there are over 100 Vaping Rooms installed in South Korea.
Since 2008, Philip Morris International (PMI), the parent company of Philip Morris Korea, has invested over $9.2 billion (approximately 64.2 billion yuan) in research and development to improve public health and develop products and services that are socially responsible.
PMI aims to generate at least half of its net sales revenue from non-combustible products by 2025.
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