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Philip Morris International (PMI) has launched the HTP device "IQOS ILUMA" in the UK with a new stick flavor called "Terea Silver," featuring a profile of baked tobacco and spicy herbs.
The Terea series now includes 16 different flavors, including 6 sticks with a "Terea Pearls" design. The new products are targeted towards users who enjoy the "Amber," "Sienna," and "Russet" flavors, expanding choices and enhancing brand loyalty.
According to a report from Talking Retail on April 17th, Philip Morris International (PMI) UK and Ireland subsidiary (PML) has announced the launch of a new stick brand called "Terea Silver" for their heated tobacco device "IQOS Iluma.
According to the introduction, "Terea Silver" features a balanced baked tobacco flavor with spicy herbal undertones. PML stated that the product is aimed at meeting the diverse preferences of adult "IQOS Iluma" users who prefer flavors such as Terea Amber, Sienna, and Russet, further strengthening product coverage in retail channels.
This release also brings the total number of flavors in the Terea series to 16, including 6 "Terea Pearls" sticks with a bursting bead design.
The PML UK and Ireland IQOS business manager, Anthony Loinsard, stated that...
The launch of Terea Silver marks another milestone in our efforts to transition adult smokers to new tobacco products. For some consumers, responsibly providing them with their preferred flavors is a key factor in successfully steering them away from cigarettes and towards alternative products.
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