
According to a report on December 13th by CNN Philippines, a congressman in the Philippines is calling for a halt in the sales of the e-cigarette brand Flava, especially on online platforms. The reason behind this is the alleged unpaid tax of 800 million Philippine pesos (approximately 102 million Chinese yuan).
Despite our efforts to implement all measures, Flava and e-cigarettes continue to exist in the market," stated Rufus Rodriguez, representative of the Second District of Cagayan de Oro, during the second hearing of the House Committee on Ways and Means regarding the alleged smuggling involving Flava, which amounts to 1.428 billion pesos.
Rodriguez has called on the Department of Trade and Industry (DTI) to order the online e-commerce giant Lazada to halt the sales of Flavae-cigarettes by its suppliers. Simultaneously, he commended Lazada's competitor Shopee for removing the brand from its platform.
Flava continues to be sold online. We also urge the DTI to instruct Shopee to cease selling Flava products online," he said.
According to reports, Flava considers itself as the "leading brand" of e-cigarettes in the Philippines. Last month, the Philippine enforcement agencies conducted a surprise raid and discovered illegally imported Flava e-cigarettes with an estimated worth of approximately 1.43 billion pesos, with a taxable value of around 728 million pesos (approximately 93.24 million yuan). Rodriguez stated that this amount does not include the 70 million pesos in excise tax and 84 million pesos in 12% value-added tax (VAT).
The government is owed approximately 800 million pesos in unpaid import tariffs, consumption taxes, and value-added taxes," he said.
The committee also ordered contempt charges to be filed against Flava's absent CEO Gen Vincent Fabro and issued arrest warrants for Reynald Llanto, director of Hyperbare-cigarettes company.
Rodriguez also subpoenaed Shi Lichao, the general manager of a company based in Shenzhen, China. This company is a manufacturer that supplies e-cigarettes to Denkat Philippines. Flava claims they purchased e-cigarettes from Denkat Philippines.
A parliamentarian has announced that the committee's report on the alleged tax evasion by Flava will be made public this week.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com