According to a report from Livedoor.News on December 25th, Japan Tobacco (JT) announced a collaboration with the rock band Novelbright to launch accessories for the heated tobacco device "Ploom X Advanced" called "Ploom X Front Panel Novelbright Model". The promotion will involve giving away these products to 6000 consumers through a lottery.
This collaboration includes two types of front panel designs: the "Perfume" design comes in blue and pink, while the "Passion to Music" design comes in black and white.
The promotional event for the "Ploom X Front Panel Novelbright Model" is being held on the "Ploom X CLUB" website. Additionally, from December 24 to January 24, 2025, a promotion will be conducted at Ploom Shop Namba, Ploom Shop Ginza, and Ploom Shop Nagoya for users who own a "Ploom" device to exchange for the "Ploom X Front Panel Novelbright Model".
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