"Ploom X Front Panel Novelbright Model" Giveaway Event

JTI by 2FIRSTS.ai

Dec.26.2024

JT collaborates with Novelbright to release "Ploom X Front Panel Novelbright Model" for 6000 consumers through a giveaway event.

According to a report from Livedoor.News on December 25th, Japan Tobacco (JT) announced a collaboration with the rock band Novelbright to launch accessories for the heated tobacco device "Ploom X Advanced" called "Ploom X Front Panel Novelbright Model". The promotion will involve giving away these products to 6000 consumers through a lottery.

This collaboration includes two types of front panel designs: the "Perfume" design comes in blue and pink, while the "Passion to Music" design comes in black and white.

The promotional event for the "Ploom X Front Panel Novelbright Model" is being held on the "Ploom X CLUB" website. Additionally, from December 24 to January 24, 2025, a promotion will be conducted at Ploom Shop Namba, Ploom Shop Ginza, and Ploom Shop Nagoya for users who own a "Ploom" device to exchange for the "Ploom X Front Panel Novelbright Model".

References:

[1] 「プルーム」が「Novelbright」とコラボ、限定フロントパネル提供 (2024年12月25日掲載)

Also Read:

[1] Japan Tobacco Expands Market Reach in the Philippines

[2] JT Launches New "Mevius" Cigarette Product, Set for Nationwide Release in January 2025

[3] JT to Relaunch Limited Edition 'Ploom X Advanced' HTP Device in Red

[4] JT to Invest $2.9B in Reduced-Risk Tobacco Products, Eyes Profit by 2028

[5] Japan Tobacco to Discontinue Four Cigarette Brands Due to Falling Sales

#Asia #Japan #Heated tobacco products #Major companies

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Lawmakers Clash as Mexico Moves to Criminalize Sale and Promotion of Vapes

Mexico’s Chamber of Deputies Health Commission has approved a bill establishing a total ban on vapes and e-cigarettes, with penalties ranging from one to eight years in prison and fines between Mex$11,000 and Mex$226,000 (USD ≈$600–$12,300). The proposal sparked controversy among opposition lawmakers, who argued that the legislation criminalizes users rather than focusing on regulation and prevention.

Nov.26 by 2FIRSTS.ai

2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape

Overseas e-cig brands are embracing “for her” designs, turning devices into fashion accessories. 2Firsts notes a new “pink tax” emerging through design and pricing, reflecting shifting gender and branding strategies.

Oct.20

Bhutan to Impose 115% Tax on E-cigarettes Starting January 2026

The Ministry of Health (MoH) of Bhutan has announced stronger actions to combat the growing threat of e-cigarette use, especially among youth. While no new vaping-related lung collapse cases have been reported since 2024, the MoH confirmed that fiscal and legal reforms are underway to include e-cigarettes in tax and tobacco control laws starting January 2026.

Nov.05 by 2FIRSTS.ai

Indonesia’s Statistics Agency: Bali Leads Nation in E-Cigarette Use; Urban Usage Climbing Sharply

Indonesia’s statistics agency (BPS) reports in its latest publication, Statistics of People’s Welfare 2025, that Bali has the highest share of daily e-cigarette users at 1.66%, followed by East Kalimantan (1.59%) and the Special Region of Yogyakarta (1.24%). Daily vaping prevalence is higher in urban areas (0.77%) than in rural areas (0.53%).