"Ploom X Front Panel Novelbright Model" Giveaway Event

JTI by 2FIRSTS.ai

Dec.26.2024

JT collaborates with Novelbright to release "Ploom X Front Panel Novelbright Model" for 6000 consumers through a giveaway event.

According to a report from Livedoor.News on December 25th, Japan Tobacco (JT) announced a collaboration with the rock band Novelbright to launch accessories for the heated tobacco device "Ploom X Advanced" called "Ploom X Front Panel Novelbright Model". The promotion will involve giving away these products to 6000 consumers through a lottery.

This collaboration includes two types of front panel designs: the "Perfume" design comes in blue and pink, while the "Passion to Music" design comes in black and white.

The promotional event for the "Ploom X Front Panel Novelbright Model" is being held on the "Ploom X CLUB" website. Additionally, from December 24 to January 24, 2025, a promotion will be conducted at Ploom Shop Namba, Ploom Shop Ginza, and Ploom Shop Nagoya for users who own a "Ploom" device to exchange for the "Ploom X Front Panel Novelbright Model".

References:

[1] 「プルーム」が「Novelbright」とコラボ、限定フロントパネル提供 (2024年12月25日掲載)

Also Read:

[1] Japan Tobacco Expands Market Reach in the Philippines

[2] JT Launches New "Mevius" Cigarette Product, Set for Nationwide Release in January 2025

[3] JT to Relaunch Limited Edition 'Ploom X Advanced' HTP Device in Red

[4] JT to Invest $2.9B in Reduced-Risk Tobacco Products, Eyes Profit by 2028

[5] Japan Tobacco to Discontinue Four Cigarette Brands Due to Falling Sales

#Asia #Japan #Heated tobacco products #Major companies

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