PMI Hiring Managers to Expand IQOS in UK

Phimo International is hiring over 30 e-cigarette managers and executives to specifically serve UK e-cigarette retailers, helping them expand their business while providing guidance and training on iQOS products.

The iQOS device is an alternative to traditional cigarettes that does not produce smoke. It functions by heating tobacco sticks called Heets or HeatSticks. These short, cigarette-like objects must be inserted into the device and heated when the iQOS device is activated.

In 2021, the heated tobacco category made up 18.6% of the total reduced-risk products market in the UK. Kate O'Dowd, Commercial Planning Director for PML in the UK and Ireland, emphasized that with the introduction of heated tobacco products, British retailers have added safer alternative products to their existing range.

He stated that 'Hundreds of independent e-cigarette shops across the UK are now listing heated tobacco products, adding an additional source of income to their businesses. With iQOS, retailers can choose to supplement their existing range, offering customers a genuine choice of tobacco that is heated, not burned, and less harmful than cigarettes. We firmly believe that a multi-category approach can accelerate the cessation of cigarette sales in the UK over the next 10 to 15 years.'

BAT Lawsuit (Note: "BAT" is a commonly used initialism referring to the "Big Three" tobacco companies: British American Tobacco, Philip Morris International, and Japan Tobacco International.)

In 2021, a lawsuit forced Philip Morris International (PMI) and Altria to cease selling and importing iQOS throughout the entire state. In May 2020, tobacco giant British American Tobacco (BAT) sued PMI in the United States and Germany, alleging that the tobacco heating technology used in PMI's HnB device, iQOS, infringed on its patents.

In the United States, BAT has filed two separate patent infringement claims against PMI, one through the ITC and the other in a federal court in Virginia. Both are seeking compensation for damages and a ban on imported products. After losing this legal battle, PMI has been focusing on other markets.