PMI Italy Launches IQOS iluma i Prime Heating Tobacco Device

Oct.11.2024

PMI's Italian subsidiary launches "IQOS iluma i Prime", marking a decade of innovative tobacco products and global expansion.

According to a report by Zazoom on October 10th, Philip Morris International's Italian subsidiary announced the launch of the heated tobacco device "IQOS iluma i Prime". The company emphasized that it has invested over $12.5 billion in the development, scientific validation, production, marketing and continuous innovation of its new tobacco products, which are currently sold in over 90 markets worldwide.

The company's head of new tobacco product category, Gianluca Iannelli, stated that...

We hope to achieve a transformative milestone in our business, and this approach is bearing fruit: in Italy, over two million smokers have switched to our smokeless products and abandoned cigarettes.

The company stated that the launch of "IQOS iluma i Prime" comes on the occasion of the 10th anniversary of the first release of IQOS. IQOS was first launched globally in Italy and Japan in 2014.

PMI plays a significant role in the industrial chain in Italy, having invested over 2.5 billion euros in tobacco cultivation over the past 20 years. Additionally, PMI has invested 1.5 billion euros in production facilities in the Crexienza region, with products being exported to 40 countries.

PMI Italy celebrates the 10th anniversary of its production site, having collaborated with approximately 1,000 supply and service companies in Italy so far. The company aims to continue driving the transformation of new tobacco products and promises to develop its business in a sustainable and responsible manner.

References:

[1] Philip Morris lancia in Italia Iqos Iluma i Prime

Also Read:

[1] PMI's IQOS Revenue Surpasses Marlboro, Aiming for 100B sales

[2] PMJ to Launch Limited Edition IQOS Iluma i Anniversary Model!

[3] PMI Korea Launches New Pod for IQOS ILUMA

[4] PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS

[5] Illegal Tobacco Trade in UK: Rising Concerns and Solutions

[6] New "TEREA" Pod Flavors Launched by Philip Morris Japan

#Europe #Italy #PMI #Heated tobacco products #Market.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea Implements Public Tobacco Harmfulness Management Program, Including 22 Harmful Components in E-Cigarettes

South Korea’s Ministry of Health and Welfare and the Ministry of Food and Drug Safety convened the first 2025 Tobacco Harmfulness Management Policy Committee, finalizing new lists of harmful substances for cigarettes, heated tobacco products, and liquid e-cigarettes to be publicly disclosed from next year.

Nov.14 by 2FIRSTS.ai

Altria’s Nicotine Pouch Rollout in the U.S.: On! PLUS May Launch on October 14, Not Yet FDA-Approved

Altria’s new nicotine pouch On! PLUS™ is slated to launch in the U.S. on October 14, debuting in North Carolina, Texas, and Florida. The product uses NICOSILK™ technology and will offer multiple nicotine strengths. FDA approval has not yet been granted, but Helix says it is proceeding in line with compliance requirements.

Oct.11 by 2FIRSTS.ai

Thailand National Health Commission Advances Vape Regulation Aligned with Anti-Drug Agenda

Thailand’s Deputy Prime Minister Sophon Saram, who chairs the National Health Commission (NHC), presided over a meeting aligning the nation’s e-cigarette control policies with the government’s “Quick Big Win” anti-drug strategy. The session reviewed progress under the National Health Assembly Resolution on Protecting Children and Youth from E-Cigarettes, which includes five key measures on awareness, enforcement, and prevention.

Nov.05 by 2FIRSTS.ai

Swedish Oral Pouch Manufacturer WiJo to Establish U.S. Production Base, Targeting March 2026 Start-Up

Swedish oral pouch manufacturer WiJo Pouches has announced plans to establish its first North American production facility in South Carolina, where it will lease a manufacturing site to produce nicotine, caffeine and functional pouch products. The project, expected to begin operations in March 2026 and create about 170 jobs, has secured tax incentive support from both state and county authorities.