PMI Korea Launches New Pod for IQOS ILUMA

Sep.25.2024

Philip Morris Korea Inc. launches new pod series "SENTIA" for IQOS ILUMA HNB device, offering four flavors at 4500 KRW.

According to a report by N. News on September 25, Philip Morris International's (PMI) South Korea subsidiary, Philip Morris Korea Inc., announced the launch of a dedicated pod for its HNB device "IQOS ILUMA" series called "SENTIA.

The "SENTIA" series includes four flavors: "Sentia Classic Gold," "Sentia Classic Silver," "Sentia Classic Green," and "Sentia Classic Purple." All four products are produced and supplied at the Philip Morris International (PMI) factory in Yangsan, Gyeongsangnam-do, South Korea. Each box is priced at 4,500 Korean won (3.4 US dollars).

CEO of PMI Korea, Yoon Hee-kyung, stated that...

Following the release of 'TEREA', the launch of 'Sentia' allows us to present a more diverse range of non-combustible products to consumers. With 'Sentia', we hope to make it easier for new users to experience 'IQOS ILUMA' and feel the benefits of a better alternative product selection.

According to reports, PMI Korea was established in April 1989 with approximately 1000 employees. The company's offices are located in Seoul headquarters, Yangsan factory, and sales offices nationwide.

References:

[1] 한국필립모리스㈜, 신제품 '센티아(SENTIA)' 4종 출시

Also Read:

[1] Philip Morris International Launches Terea Pearls to Expand IQOS Flavor Range

[2] New "TEREA" Pod Flavors Launched by Philip Morris Japan

[3] PMI Korea Introduces New Marlboro Vista Series 'Garden Splash'

[4] Summer Promotion: PMI Japan's IQOS Iluma i Series Discount

[5] Philip Morris International Launches New Pod System in UK

[6] Philip Morris International Launches Fiber-based Cigarette Alternative in Netherlands

[7] PMI Korea Seizes Market Share with Updated E-cigarette Products

[8] PMJ Launches New TEREA Hybrid Pod Line in Japan

[9] PMI Launches New Flavors for IQOS ILUMA i & SENTIA

#PMI

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

KT&G Q3 Net Profit Up 73%; Overseas NGP Revenue Nearly Doubles, Nicotine Pouch Expansion Set to Launch Globally

KT&G reported its Q3 2025 financial results, posting revenue of KRW 1.83 trillion (≈USD 1.31 billion) and a 73.4% year-over-year surge in net profit—marking the company’s highest operating profit in five years. The Next Generation Product (NGP) segment performed strongly, generating KRW 279.1 billion (≈USD 199 million) in revenue, with overseas NGP sales more than doubling year-over-year.

Nov.06

Jordan Cuts Taxes on Heated Tobacco and E-cigarettes

Jordan has amended its 2025 Special Tax Law, introducing a package of tax reductions on heated tobacco products and electronic cigarettes. Published in the Official Gazette, the changes take effect Monday morning and include a 50% cut in taxes on heated tobacco devices, as well as significant reductions on e-cigarette hardware and liquids. The move is expected to have an immediate impact on retail prices.

Dec.22 by 2FIRSTS.ai

First Prosecution in Singapore Over Social Media Vaping Posts

A 25-year-old man in Singapore has been fined for posting videos and photos of himself holding or using e-vaporisers on social media platforms. The case marks the first prosecution by the Health Sciences Authority for such online content.

Dec.18 by 2FIRSTS.ai

Israel Proposes E-Cigarette Tax Reform Expected to Raise 154 million USD Shekels Annually

Israel’s Finance Ministry has proposed a 2026 economic reform introducing new taxes and licensing for e-cigarettes. The plan would impose a NIS 1-per-ml tax on vape liquids and NIS 30 per device, abolish VAT exemptions in Eilat, and is expected to generate about NIS 500 million（154 million USD） annually.