PMI Korea Launches New Pod for IQOS ILUMA

Sep.25.2024

Philip Morris Korea Inc. launches new pod series "SENTIA" for IQOS ILUMA HNB device, offering four flavors at 4500 KRW.

According to a report by N. News on September 25, Philip Morris International's (PMI) South Korea subsidiary, Philip Morris Korea Inc., announced the launch of a dedicated pod for its HNB device "IQOS ILUMA" series called "SENTIA.

The "SENTIA" series includes four flavors: "Sentia Classic Gold," "Sentia Classic Silver," "Sentia Classic Green," and "Sentia Classic Purple." All four products are produced and supplied at the Philip Morris International (PMI) factory in Yangsan, Gyeongsangnam-do, South Korea. Each box is priced at 4,500 Korean won (3.4 US dollars).

CEO of PMI Korea, Yoon Hee-kyung, stated that...

Following the release of 'TEREA', the launch of 'Sentia' allows us to present a more diverse range of non-combustible products to consumers. With 'Sentia', we hope to make it easier for new users to experience 'IQOS ILUMA' and feel the benefits of a better alternative product selection.

According to reports, PMI Korea was established in April 1989 with approximately 1000 employees. The company's offices are located in Seoul headquarters, Yangsan factory, and sales offices nationwide.

References:

[1] 한국필립모리스㈜, 신제품 '센티아(SENTIA)' 4종 출시

Also Read:

[1] Philip Morris International Launches Terea Pearls to Expand IQOS Flavor Range

[2] New "TEREA" Pod Flavors Launched by Philip Morris Japan

[3] PMI Korea Introduces New Marlboro Vista Series 'Garden Splash'

[4] Summer Promotion: PMI Japan's IQOS Iluma i Series Discount

[5] Philip Morris International Launches New Pod System in UK

[6] Philip Morris International Launches Fiber-based Cigarette Alternative in Netherlands

[7] PMI Korea Seizes Market Share with Updated E-cigarette Products

[8] PMJ Launches New TEREA Hybrid Pod Line in Japan

[9] PMI Launches New Flavors for IQOS ILUMA i & SENTIA

#PMI

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

China’s E-Cigarette Exports Rise to USD 1.098 Billion in October 2025, Up 23.7% Year-on-Year as U.S. Demand Surges

China’s e-cigarette exports reached USD 1.098 billion in October 2025, rising 24.8% month-on-month and 23.7% year-on-year, according to the latest data released by the General Administration of Customs of China. Export concentration increased to 83.11%, with the U.S. market contributing the largest share of monthly growth.

Nov.21 by 2FIRSTS.ai

Singapore tightens vape enforcement, mandates rehab for etomidate users

Singapore’s Ministry of Health (MOH) and Health Sciences Authority (HSA) reported that from Sep 1 to Oct 12, 1,339 people were caught for vape-related offences, including 102 found in possession of etomidate-laced vapes.

Oct.17 by 2FIRSTS.ai

Product | Dual-flavor, 30,000-puff SKE 2-in-1 launches across multiple UK distributor platforms.

E-cigarette brand SKE has listed its “30K Pro Max” bundle across multiple UK e-commerce platforms. The 2-in-1 device features dual flavors with a twist-to-switch design, draw activation, and mesh heating, with a claimed total of up to 30,000 puffs. Across several channels, single-unit pricing ranges from about £8.99 to £10.99.

Oct.24 by 2FIRSTS.ai

Abu Dhabi Closes Two Stores Near Schools Over Vape Sales Violations

The Abu Dhabi Business Registration Authority (ADRA) closed two commercial establishments and issued 61 warnings and 18 fines to outlets near schools for violating tobacco and e-cigarette sales regulations, according to the Emirates News Agency (WAM). The measures aim to protect youth and ensure compliance with the Federal Anti-Tobacco Law.