PMI Korea Launches New Pod for IQOS ILUMA

Sep.25.2024

Philip Morris Korea Inc. launches new pod series "SENTIA" for IQOS ILUMA HNB device, offering four flavors at 4500 KRW.

According to a report by N. News on September 25, Philip Morris International's (PMI) South Korea subsidiary, Philip Morris Korea Inc., announced the launch of a dedicated pod for its HNB device "IQOS ILUMA" series called "SENTIA.

The "SENTIA" series includes four flavors: "Sentia Classic Gold," "Sentia Classic Silver," "Sentia Classic Green," and "Sentia Classic Purple." All four products are produced and supplied at the Philip Morris International (PMI) factory in Yangsan, Gyeongsangnam-do, South Korea. Each box is priced at 4,500 Korean won (3.4 US dollars).

CEO of PMI Korea, Yoon Hee-kyung, stated that...

Following the release of 'TEREA', the launch of 'Sentia' allows us to present a more diverse range of non-combustible products to consumers. With 'Sentia', we hope to make it easier for new users to experience 'IQOS ILUMA' and feel the benefits of a better alternative product selection.

According to reports, PMI Korea was established in April 1989 with approximately 1000 employees. The company's offices are located in Seoul headquarters, Yangsan factory, and sales offices nationwide.

References:

[1] 한국필립모리스㈜, 신제품 '센티아(SENTIA)' 4종 출시

Also Read:

[1] Philip Morris International Launches Terea Pearls to Expand IQOS Flavor Range

[2] New "TEREA" Pod Flavors Launched by Philip Morris Japan

[3] PMI Korea Introduces New Marlboro Vista Series 'Garden Splash'

[4] Summer Promotion: PMI Japan's IQOS Iluma i Series Discount

[5] Philip Morris International Launches New Pod System in UK

[6] Philip Morris International Launches Fiber-based Cigarette Alternative in Netherlands

[7] PMI Korea Seizes Market Share with Updated E-cigarette Products

[8] PMJ Launches New TEREA Hybrid Pod Line in Japan

[9] PMI Launches New Flavors for IQOS ILUMA i & SENTIA

#PMI

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