PMI Korea Launches New Pod for IQOS ILUMA

Sep.25.2024
PMI Korea Launches New Pod for IQOS ILUMA
Philip Morris Korea Inc. launches new pod series "SENTIA" for IQOS ILUMA HNB device, offering four flavors at 4500 KRW.

According to a report by N. News on September 25, Philip Morris International's (PMI) South Korea subsidiary, Philip Morris Korea Inc., announced the launch of a dedicated pod for its HNB device "IQOS ILUMA" series called "SENTIA.


The "SENTIA" series includes four flavors: "Sentia Classic Gold," "Sentia Classic Silver," "Sentia Classic Green," and "Sentia Classic Purple." All four products are produced and supplied at the Philip Morris International (PMI) factory in Yangsan, Gyeongsangnam-do, South Korea. Each box is priced at 4,500 Korean won (3.4 US dollars).


CEO of PMI Korea, Yoon Hee-kyung, stated that...


Following the release of 'TEREA', the launch of 'Sentia' allows us to present a more diverse range of non-combustible products to consumers. With 'Sentia', we hope to make it easier for new users to experience 'IQOS ILUMA' and feel the benefits of a better alternative product selection.


According to reports, PMI Korea was established in April 1989 with approximately 1000 employees. The company's offices are located in Seoul headquarters, Yangsan factory, and sales offices nationwide.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russia's Vologda Region Proposes Total E-Cigarette Ban, Aims to Mimic Alcohol Controls
Russia's Vologda Region Proposes Total E-Cigarette Ban, Aims to Mimic Alcohol Controls
Vologda Region in Russia Plans Total Ban on E-Cigarette Sales; Governor Calls Them “Genocidal Weapons Against Youth.” The regional government is now pushing for the State Duma to empower local authorities to restrict sales, similar to current alcohol regulations.
May.08 by 2FIRSTS.ai
Selangor, Malaysia Mulls Full E-Cigarette Sales Ban; Policy Proposal to be Reviewed
Selangor, Malaysia Mulls Full E-Cigarette Sales Ban; Policy Proposal to be Reviewed
The Selangor state government is evaluating a potential full ban on e-cigarette sales, with a policy proposal set to be presented to the state executive council for review, considering health and social impacts. Earlier, Terengganu announced a complete e-cigarette sales ban starting in August.
May.13 by 2FIRSTS.ai
BAT Sets September Nationwide Launch for Glo Hilo in Japan After Successful Pilot
BAT Sets September Nationwide Launch for Glo Hilo in Japan After Successful Pilot
British American Tobacco Japan will expand its new heated tobacco product, "Glo Hilo," nationwide on September 1. Using infrared and quartz heating, it heats to 370°C in 5 seconds, priced at ¥3,980 ($25). The Japanese heated tobacco market is led by IQOS (69.8%), with BAT in second place (16.3%).
Jun.24 by 2FIRSTS.ai
Poland Advances New Tobacco Control Rules: Comprehensive Ban on Sales of Nicotine Alternatives to Minors
Poland Advances New Tobacco Control Rules: Comprehensive Ban on Sales of Nicotine Alternatives to Minors
The Polish Senate plans to expand restrictions on e-cigarette sales by banning purchases by minors and prohibiting the use of nicotine-free e-cigarettes in public places.
Jun.11 by 2FIRSTS.ai
E-cigarette Explosion During Charging Causes Fire, Destroying Three Houses in the UK; Authorities Issue Urgent Warning.
E-cigarette Explosion During Charging Causes Fire, Destroying Three Houses in the UK; Authorities Issue Urgent Warning.
A recent e-cigarette explosion during charging in Gainsborough, UK, caused a fire that made three houses uninhabitable. The fire department confirmed it was due to overheating, and trading standards officials warn against buying cheap e-cigarettes.
Jul.02 by 2FIRSTS.ai
PMI Brazil CEO Urges Policy Rethink, Backs Smoke-Free Alternatives Like IQOS and Zyn
PMI Brazil CEO Urges Policy Rethink, Backs Smoke-Free Alternatives Like IQOS and Zyn
Branko Svarcic, CEO of Philip Morris Brazil, says the country should rethink its public health approach, especially on e-cigarettes and heated tobacco. While Brazil has banned e-cigarettes since 2009, products like IQOS and Zyn are seen as harm-reduction tools in many countries. He urged the government to learn from global examples and update its policies.
May.26 by 2FIRSTS.ai