PMI Japan to Launch New IQOS Products in 2025

Dec.12.2024

Philip Morris Japan to launch new IQOS ILUMA i and IQOS ILUMA pods in mint flavor, expanding Terea series to 24.

According to a report from Chunichi on December 12, Philip Morris International (PMI) Japan announced that it will gradually introduce the heated tobacco products "IQOS ILUMA i" and "IQOS ILUMA" pods "TEREA" mint flavor "TEREA Riviera Pearl" in nationwide IQOS stores starting on January 9, 2025.

According to PMI, this product features a "refreshing and floral" scent. It is reported that each pack contains 20 sticks and is priced at 580 yen (including tax) (4 dollars). With the release of "TEREA Riviera Pearl," the "TEREA" series now consists of a total of 24 products.

References:

[1] 爽やかでフローラルな香りテリアリビエラパール全国のIQOSストアなどで来年1月9日から順次発売開始：中日スポーツ・東京中日スポーツ

Also Read:

[1] PMI to Launch New 'SENTIA Fresh Coral' Tobacco Stick Flavor in Japan

[2] PMI Launches Limited-Edition “IQOS ILUMA” Christmas Version in Slovakia

[3] PMI Celebrates 10th Anniversary of IQOS: Annual Net Revenue Reaches $10 Billion

[4] PMI Launches 'IQOS ILUMA i' in Czech Republic to Expand Smoke-Free Product Market Share

[5] Philip Morris Egypt Raises Tobacco Prices, Including HEETS and other Cigarette Brands

[6] Philip Morris Korea launches 'TEREA Black Ruby' to expand IQOS line to 18 varieties

#Asia #Japan #Products #Heated tobacco products

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