PMI Japan to Launch New IQOS Products in 2025

Dec.12.2024
PMI Japan to Launch New IQOS Products in 2025
Philip Morris Japan to launch new IQOS ILUMA i and IQOS ILUMA pods in mint flavor, expanding Terea series to 24.

According to a report from Chunichi on December 12, Philip Morris International (PMI) Japan announced that it will gradually introduce the heated tobacco products "IQOS ILUMA i" and "IQOS ILUMA" pods "TEREA" mint flavor "TEREA Riviera Pearl" in nationwide IQOS stores starting on January 9, 2025.


According to PMI, this product features a "refreshing and floral" scent. It is reported that each pack contains 20 sticks and is priced at 580 yen (including tax) (4 dollars). With the release of "TEREA Riviera Pearl," the "TEREA" series now consists of a total of 24 products.


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