PMI Japan to Launch New IQOS Products in 2025

Dec.12.2024
PMI Japan to Launch New IQOS Products in 2025
Philip Morris Japan to launch new IQOS ILUMA i and IQOS ILUMA pods in mint flavor, expanding Terea series to 24.

According to a report from Chunichi on December 12, Philip Morris International (PMI) Japan announced that it will gradually introduce the heated tobacco products "IQOS ILUMA i" and "IQOS ILUMA" pods "TEREA" mint flavor "TEREA Riviera Pearl" in nationwide IQOS stores starting on January 9, 2025.


According to PMI, this product features a "refreshing and floral" scent. It is reported that each pack contains 20 sticks and is priced at 580 yen (including tax) (4 dollars). With the release of "TEREA Riviera Pearl," the "TEREA" series now consists of a total of 24 products.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Thai Officials Meet WHO Chief to Discuss E-Cigarette Risks and Control Measures
Thai Officials Meet WHO Chief to Discuss E-Cigarette Risks and Control Measures
Thai officials met the WHO chief to discuss youth vaping risks. The WHO warned of flavored products targeting teens, while Thailand pledged stricter controls and school awareness campaigns.
Jul.17 by 2FIRSTS.ai
Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
At the exhibition site, many brands showcased a variety of new-style hookah products in different forms.
Jun.23
Why Relax Alcohol Advertising While Tightening E-Cigarette Rules? UK Vape Retailer VPZ Calls Out PM’s “Double Standards”
Why Relax Alcohol Advertising While Tightening E-Cigarette Rules? UK Vape Retailer VPZ Calls Out PM’s “Double Standards”
UK e-cigarette retailer VPZ has written to the Prime Minister, criticizing the government for easing restrictions on alcohol advertising while tightening e-cigarette regulations. The company called the move a clear “double standard” that sends confusing public health messages.
Jul.07 by 2FIRSTS.ai
World Vape Show to Open on June 18, 2FIRSTS Marks Three Years of Comprehensive Coverage
World Vape Show to Open on June 18, 2FIRSTS Marks Three Years of Comprehensive Coverage
The World Vape Show is set to open on June 18 in Dubai. As the event’s official media partner, 2FIRSTS will provide on-site, in-depth coverage for the third consecutive year, offering real-time updates from the exhibition floor and insights into global industry trends.
Jun.12 by 2FIRSTS.ai
Thailand's Vape Crackdown Intensifies: Factory Raid, Officer Shot, Mounting Challenges
Thailand's Vape Crackdown Intensifies: Factory Raid, Officer Shot, Mounting Challenges
In a single day, Thai authorities uncovered two major black market e-cigarette cases: a raid on an illegal factory seized over 20,000 devices and led to 29 arrests, while an undercover operation ended in gunfire, injuring two officers. The incidents highlight growing enforcement risks and the increasing complexity of the underground market under strict regulations.
Jun.30
Philippine Authorities Seize 26,000 "Eutral" Vapes
Philippine Authorities Seize 26,000 "Eutral" Vapes
The Philippine CIDG raided a site in Marilao City, seizing 26,000 unregistered “Eutral” vape products worth PHP 9.1 million (about $157,000). A Chinese national was arrested at the scene.
May.22 by 2FIRSTS.ai