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PMI Launches New Flavors for IQOS ILUMA i & SENTIA

PMI by 2FIRSTS.ai
Jul.31.2024
PMI Launches New Flavors for IQOS ILUMA i & SENTIA
Philip Morris Japan officially launches new flavors for IQOS ILUMA i and SENTIA pods, available in stores nationwide.

According to Ascii, on July 31, Philip Morris Japan officially launched new flavors "Juicy Red" for its heated tobacco products "IQOS ILUMA i" and "IQOS ILUMA", as well as their special pods "SENTIA".


The new product will be available on the IQOS online store and seven IQOS stores nationwide starting from July 31st. It will gradually be introduced at IQOS stores (some Yamada Denki stores, some Bic Camera stores), IQOS sections (some Don Quijote stores, etc.), and convenience stores nationwide from August 5th. This product comes in a pack of 20 and is priced at 530 Japanese yen (3.47 US dollars).


The new flavor is marketed as a "refreshing mint with a hint of sourness and sweetness," adding to SENTIA brand's mint series flavors, now totaling five.


References:
[1] IQOS ILUMA専用「SENTIA」からほのかな酸味と甘さの爽快メンソールの「ジューシー レッド」発表
Also Read:
[1] PMI Delays IQOS Trial in the US, ILUMA to Receive FDA Authorization in 2025
[2] IQOS 10th Anniversary Limited Edition Packaging by PMJ
[3] PMI Accused of Manipulating Science for Profit: Guardian Report
[4] PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
[5] Limited Edition "Neon Purple" IQOS ILUMA Launched in Macedonia
#Asia#Japan#Products#PMI#IQOS ILUMA#Heated tobacco products

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