PMI Korea's IQOS Club Reaches 650,000 Memberships

Business by Alice Wang

Jun.15.2023

PMI Korea's IQOS Club Reaches 650,000 Memberships

PMI Korea's IQOS Club reaches 650,000 members with personalized benefits for registering devices and accumulating points.

On June 15th, according to a report from Busan News, Philip Morris International (PMI) Korea announced that the number of members in its global first-ever membership program, "IQOS Club", has surpassed 650,000.

PMI introduced its "IQOS Club" membership program in South Korea in March 2022. Since launching the new IQOS ILUMA series product last October, membership has grown by around 30% in just six months.

By simply registering as a member on the official IQOS online store and binding at least one iQOS device, customers can automatically receive membership privileges. Members can enjoy a variety of benefits, such as notifications for new product launches, exclusive access to member lounges, special coupons, and invitations to events.

Moreover, members can accumulate points by registering new IQOS devices, logging in with their Kakao account, participating in surveys, referring friends, or participating in a variety of activities on the official online store.

Currently, Philip Morris International's (PMI) South Korea unit is offering free personalized engraving services for members who purchase the IQOS ILUMA PRIME and IQOS ILUMA, but only at six directly operated stores.

A representative from Philip Morris International's (PMI) Korean company stated:

"The IQOS Club, the world's first membership program, has surpassed 650,000 members in just over a year. This success can be attributed to continuous device innovation and personalized benefits tailored to individual user preferences."

References:

Korean Philip Morris reaches 650,000 members in "IQOS Club.

#North America #United States #Market #Disposable e-cigarettes #PMI #IQOS ILUMA

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