PMI's Acquisition of Swedish Match: Driving Growth in E-cigarette Market

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Nov.21.2023

PMI's Acquisition of Swedish Match: Driving Growth in E-cigarette Market

Philip Morris International acquires Swedish Match for $1.6bn, signaling significant strategic importance in e-cigarette market development.

According to a report by Seeking Alpha, Philip Morris International (PMI) has acquired Swedish Match for $1.6 billion. This deal holds significant strategic importance for PMI's development in the e-cigarette market, particularly in advancing the IQOS and ZYN projects.

In addition, PMI announced its plan to increase the proportion of revenue from non-combustible products to two-thirds of total revenue in the coming years, reflecting the growing trend of adult smokers transitioning to non-combustible tobacco products.

PMI's IQOS product is facing a short-term challenge due to the recent implementation of a ban on heated tobacco products by the European Union on October 23, 2023, with the possibility of this ban being extended to other countries by 2024.

References:

[1] Philip Morris International: Prohibition On Flavored Heated Tobacco Products Poses Near-Term Risk

Also Read:

[1] Philip Morris Egypt Adjusts Prices of Tobacco Products

[2] PMI CEO Presents Sustainable Initiatives and Smoke-free Products Development

#PMI #E-cigarette #E-cigarettes and Tobacco #E-cigarette Market

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