PMI's Acquisition of Swedish Match: Driving Growth in E-cigarette Market

BusinessPMI by 2FIRSTS.ai
Nov.21.2023
PMI's Acquisition of Swedish Match: Driving Growth in E-cigarette Market
Philip Morris International acquires Swedish Match for $1.6bn, signaling significant strategic importance in e-cigarette market development.

According to a report by Seeking Alpha, Philip Morris International (PMI) has acquired Swedish Match for $1.6 billion. This deal holds significant strategic importance for PMI's development in the e-cigarette market, particularly in advancing the IQOS and ZYN projects.

 

In addition, PMI announced its plan to increase the proportion of revenue from non-combustible products to two-thirds of total revenue in the coming years, reflecting the growing trend of adult smokers transitioning to non-combustible tobacco products.

 

PMI's IQOS product is facing a short-term challenge due to the recent implementation of a ban on heated tobacco products by the European Union on October 23, 2023, with the possibility of this ban being extended to other countries by 2024.

 

Notice

1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.

2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.

3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.

Copyright

This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.

This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.

Celebrating a Decade: Vapouround Global Awards Held in Dubai, 2Firsts Invited for On-Site Coverage
Celebrating a Decade: Vapouround Global Awards Held in Dubai, 2Firsts Invited for On-Site Coverage
The Vapouround 10th Anniversary Global Awards Ceremony was grandly held in Dubai, bringing together brand representatives, industry experts, and opinion leaders from around the world. Multiple major awards were announced on-site to celebrate a decade of industry achievements. 2Firsts was invited to attend and provide on-site coverage.
Jun.19 by 2FIRSTS.ai
Poland Aims to Regulate Nicotine Pouches, Filling Regulatory Gap
Poland Aims to Regulate Nicotine Pouches, Filling Regulatory Gap
The Polish Law Development Forum has warned that nicotine pouches, which entered the Polish market in 2020, have long been unregulated and are easily accessible to minors. The current parliamentary draft law aims to ban the sale to minors, restrict sales channels, and mandate health warnings and nicotine content limits. While the EU’s technical notification procedure has been completed, the organization fears that amendments by lawmakers could delay the legislation.
May.07 by 2FIRSTS.ai
Exclusive Interview with Maskking: As the Screen Trend Fades, Brand Competition Will Return to “Product + Channel”
Exclusive Interview with Maskking: As the Screen Trend Fades, Brand Competition Will Return to “Product + Channel”
Maskking’s product manager Shane says the craze for touchscreens has become unnecessary. Instead, the brand uses an app to track vaping data and send user reminders, aiming to boost engagement and experience. Their disposable vapes focus on adjustable features for different needs. The U.S. remains a key market, and future competition will center on strong products and effective channels.
Jun.19 by 2FIRSTS.ai
Swiss Parliament Advances Ban on Disposable E-Cigarettes; Motion Passed by National Council
Swiss Parliament Advances Ban on Disposable E-Cigarettes; Motion Passed by National Council
The Swiss National Council has passed a proposal to ban disposable e-cigarettes, which is now awaiting further review by the Senate.
Jun.05 by 2FIRSTS.ai
The Rise of a Global Black Market in Nicotine Pouches
The Rise of a Global Black Market in Nicotine Pouches
As global demand for oral nicotine products surges, a shadow supply chain is quietly taking hold—powered by counterfeit manufacturing, brand exploitation, and regulatory blind spots. A 2Firsts investigation has uncovered how unauthorized ZYN and VELO pouches, priced as low as $1 per can, are sold in bulk on Chinese B2B platforms and exported to Western markets with little oversight.
May.06
Tobacco Growers Discuss Shared Challenges and Opportunities at ITGA Regional Meeting
Tobacco Growers Discuss Shared Challenges and Opportunities at ITGA Regional Meeting
The ITGA Americas meeting gathered growers and stakeholders from key regions to address climate impacts, rising production costs, and shifting global demand. 2Firsts was invited to attend, with Editor-in-Chief Taco Tuinstra reporting on-site.
Jun.04