Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend

Market by 2FIRSTS
Aug.22.2024
Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Lost Mary, Elux, and Vapes Bars launch new nicotine pouches in the UK market, catering to different tastes and preferences.

Special announcement:

This article is for internal industry research and exchange only, and does not make any brand or product recommendations; minors are prohibited from accessing.


 

Recently, 2FIRSTS noticed that well-known British disposable e-cigarette brands such as Lost Mary, Elux, and Vapes Bars have all launched their own nicotine pouch products, namely Elux Nicotine Pouches, Lost Mary Airplane Mode Nicotine pouches, and Vapes Bars Ghost Nicotine pouches.

 

It is worth mentioning that the UK e-cigarette retail website VAPEUK has recently launched a new section dedicated to nicotine pouches, indicating the increasing popularity and importance of nicotine pouch products.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: VAPEUK

 

Lost Mary Enters "Airplane Mode" with Nicotine Pouches

 

Lost Mary's Airplane Mode is the latest nicotine pouch series introduced by the Lost Mary brand. The new product is named Airplane Mode and is designed to help users curb their cravings while traveling by plane or train. It comes in 6 different flavors and 3 different nicotine strengths. According to the introduction, each pouch can last for 45 minutes, providing a long-lasting nicotine experience without the need to smoke or vape.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: disposavapes official distributor website

 

Looking specifically, the main features of Lost Mary Airplane Mode nicotine pouches include:

 

  • Six flavors: Ice mint/Cool storm/Freeze ice/Strawberry/Rose grape/Polar mint. 
  • Three nicotine strengths: 9mg, 18mg, and 30mg. 
  • Specifications: 20 pouches per pack/Smoke-free/No tobacco 
  • Usage time: 30 minutes 
  • Price: £4.99

 

Elux Nicotine Pouches: Lasting up to 60 Minutes of Use

 

At the e-cigarette expo in Birmingham, UK this May, the Elux brand made its debut with the "Elux Nicotine Pouches" series for the first time.

 

The product has been officially launched on the online retail store in the UK. The new product released by "ELUX" comes in 5 different flavors and 3 different nicotine strengths.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK official website

 

Specifically, the main features of the Elux nicotine pouches include:

 

  • Five flavors: banana/fresh mint/ice/sweet melon/watermelon
  • 3 levels of nicotine concentration: 10mg, 14mg, and 17mg
  • Each pack contains 20 pouches, is smoke-free, and sugar-free. 
  • The pouches have a usage time of 60 minutes
  • Price: 3.99 pounds

 

In addition, the e-cigarette distributor website Vapestreams also states that Elux nicotine pouches will soon be launching a variety of flavors including apple, strawberry, raspberry, berry, and Coca-Cola for consumers to choose from.

 

Vapes Bars Introduce Nicotine Pouches with 6 Different Flavors

 

Vapes Bars brand showcased their "Vapes Bars Ghost Nicotine pouches" at the Dubai World e-Cigarette Expo in June. After some preparation, the new product is now available on select retailer websites, featuring six flavors and three different nicotine concentrations.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK distributor official website

 

Specifically, the main features of Vapes Bars Ghost nicotine pouches include:

  • Six flavors: Lychee/ Frosted/ Ice mint/ Blueberry Ice/ Citrus/ Mango 
  • Three nicotine strengths: 6mg, 16mg, and 20/25mg 
  • Specifications: 20 pouches per pack/ smokeless/ no tobacco 
  • Use time: 20-30 minutes 
  • Price: discounted to £3.99

 

Overall, all three new nicotine pouch products offer a variety of flavors and nicotine concentrations to meet personalized needs. They come in portable packaging containing 20 pouches each, making them convenient for on-the-go use. They also emphasize their smoke-free and tobacco-free health and environmental benefits. With prices ranging from £3.99 to £4.99, they are affordable and easily accessible to a wide range of consumers. The typical usage time is between 20 to 60 minutes, providing users with a sufficient amount of nicotine release time.

 

Nicotine pouches, as a new type of nicotine alternative, are gradually gaining popularity and usage rates in the market. With e-cigarette manufacturers constantly introducing new products, the nicotine pouch product line is becoming increasingly diverse, providing consumers with more choices.

 

2FIRSTS will continue to monitor the latest developments in the nicotine pouch market and provide timely updates on related product information.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | PMI Launches TEREA Black Mint Pearl in Japan, Adding First Capsule Variant to Black Range With Nationwide Rollout From October 19
Product | PMI Launches TEREA Black Mint Pearl in Japan, Adding First Capsule Variant to Black Range With Nationwide Rollout From October 19
Philip Morris Japan (PMJ) launched TEREA Black Mint Pearl on October 15, 2026, introducing the first capsule-equipped heated tobacco stick in the TEREA Black range for IQOS ILUMA devices. The product combines a strong menthol profile with a crushable mint capsule and is priced at ¥640 per 20-stick pack, including tax. Sales began at four IQOS stores and selected retail partners on October 15, with distribution expanding to convenience stores and other tobacco retailers nationwide from October 19. The launch brings Japan's TEREA portfolio to 28 variants, including 21 menthol-related products, or 75% of the range.
product
Oct.16 by 2Firsts Perspectives
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
The U.S. Food and Drug Administration has revised the rules under Import Alert 98-07 to incorporate its May 2026 enforcement-priority policy for certain electronic nicotine delivery systems marketed without premarket authorization. The alert continues to allow detention without physical examination, or DWPE, for ENDS lacking required marketing authorization, while directing field divisions to apply the May risk-based framework. When necessary, detention or refusal decisions must also undergo review by the FDA's Center for Tobacco Products. Products including PACHA and Vuse Pro have already emerged as industry examples of the May policy, although enforcement discretion does not constitute FDA marketing authorization.
News
Sep.28 by 2Firsts Perspectives
On-Site Report | After FDA Announces Review of PMTA Framework, CTP Director Details Reform Priorities
On-Site Report | After FDA Announces Review of PMTA Framework, CTP Director Details Reform Priorities
FDA CTP Director Bret Koplow used his FDLI keynote in Washington to outline how the agency is rethinking the PMTA framework. He discussed category-specific review, nicotine pouch and sPMTA pilots, AI-assisted review, a 70% reduction in pending applications, and a major staffing constraint: CTP currently has only nine scientific review teams. He also reaffirmed tobacco harm reduction while stressing youth protection, flavored products, risk communication, and the challenge of unauthorized e-cigarettes.
Regulations
Oct.06
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Asia Manufacturing Corp. has invested ₱2.1 billion, or about $37 million, in its manufacturing site in Malvar, Batangas, Philippines, to expand tobacco-processing capabilities. About ₱1.9 billion is allocated to JTI's first Dry Ice Expanded Tobacco, or DIET, facility in Southeast Asia, while more than ₱177 million has been spent on expanding its Controlled Atmosphere treatment facility. The Batangas plant supplies the Philippine market and exports to 22 overseas markets, making it one of JTI's key manufacturing hubs in Asia.
Sep.24
China Tobacco Hubei explores staged nicotine pouch delivery, using dynamic membranes to slow early release and gradient particles to sustain later delivery
China Tobacco Hubei explores staged nicotine pouch delivery, using dynamic membranes to slow early release and gradient particles to sustain later delivery
China Tobacco Hubei Industrial Co., Ltd. disclosed several oral nicotine-related patent applications in August 2026, including two that approach staged nicotine release from different directions. One uses a high-viscosity membrane that forms inside the pouch after contact with saliva to slow rapid early release, while the other uses gradient particles with a faster-disintegrating outer layer and a slower core to create a fast-to-sustained release profile. Together, the filings explore how nicotine pouches could balance initial delivery with release later in use.
Sep.03
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain's cigarette volumes declined 5.2% year over year in August 2026, according to government data cited by UBS and reported by Investing.com on October 7. British American Tobacco's volumes fell 14.5%, followed by Imperial Brands at 8.8%, Philip Morris International at 6.6% and Japan Tobacco at 4.6%. JTI was the only one of the four companies to gain cigarette market share, rising six basis points to 26.7%. In France, official customs data showed an unadjusted 3.7% decline in cigarette deliveries. Adjusting for the difference in delivery days produces a decline of approximately 8.3%, consistent with the UBS figure. The bank also estimated the earnings exposure of major tobacco companies to both markets.
Market
Oct.13