Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend

Market by 2FIRSTS
Aug.22.2024
Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Lost Mary, Elux, and Vapes Bars launch new nicotine pouches in the UK market, catering to different tastes and preferences.

Special announcement:

This article is for internal industry research and exchange only, and does not make any brand or product recommendations; minors are prohibited from accessing.


 

Recently, 2FIRSTS noticed that well-known British disposable e-cigarette brands such as Lost Mary, Elux, and Vapes Bars have all launched their own nicotine pouch products, namely Elux Nicotine Pouches, Lost Mary Airplane Mode Nicotine pouches, and Vapes Bars Ghost Nicotine pouches.

 

It is worth mentioning that the UK e-cigarette retail website VAPEUK has recently launched a new section dedicated to nicotine pouches, indicating the increasing popularity and importance of nicotine pouch products.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: VAPEUK

 

Lost Mary Enters "Airplane Mode" with Nicotine Pouches

 

Lost Mary's Airplane Mode is the latest nicotine pouch series introduced by the Lost Mary brand. The new product is named Airplane Mode and is designed to help users curb their cravings while traveling by plane or train. It comes in 6 different flavors and 3 different nicotine strengths. According to the introduction, each pouch can last for 45 minutes, providing a long-lasting nicotine experience without the need to smoke or vape.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: disposavapes official distributor website

 

Looking specifically, the main features of Lost Mary Airplane Mode nicotine pouches include:

 

  • Six flavors: Ice mint/Cool storm/Freeze ice/Strawberry/Rose grape/Polar mint. 
  • Three nicotine strengths: 9mg, 18mg, and 30mg. 
  • Specifications: 20 pouches per pack/Smoke-free/No tobacco 
  • Usage time: 30 minutes 
  • Price: £4.99

 

Elux Nicotine Pouches: Lasting up to 60 Minutes of Use

 

At the e-cigarette expo in Birmingham, UK this May, the Elux brand made its debut with the "Elux Nicotine Pouches" series for the first time.

 

The product has been officially launched on the online retail store in the UK. The new product released by "ELUX" comes in 5 different flavors and 3 different nicotine strengths.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK official website

 

Specifically, the main features of the Elux nicotine pouches include:

 

  • Five flavors: banana/fresh mint/ice/sweet melon/watermelon
  • 3 levels of nicotine concentration: 10mg, 14mg, and 17mg
  • Each pack contains 20 pouches, is smoke-free, and sugar-free. 
  • The pouches have a usage time of 60 minutes
  • Price: 3.99 pounds

 

In addition, the e-cigarette distributor website Vapestreams also states that Elux nicotine pouches will soon be launching a variety of flavors including apple, strawberry, raspberry, berry, and Coca-Cola for consumers to choose from.

 

Vapes Bars Introduce Nicotine Pouches with 6 Different Flavors

 

Vapes Bars brand showcased their "Vapes Bars Ghost Nicotine pouches" at the Dubai World e-Cigarette Expo in June. After some preparation, the new product is now available on select retailer websites, featuring six flavors and three different nicotine concentrations.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK distributor official website

 

Specifically, the main features of Vapes Bars Ghost nicotine pouches include:

  • Six flavors: Lychee/ Frosted/ Ice mint/ Blueberry Ice/ Citrus/ Mango 
  • Three nicotine strengths: 6mg, 16mg, and 20/25mg 
  • Specifications: 20 pouches per pack/ smokeless/ no tobacco 
  • Use time: 20-30 minutes 
  • Price: discounted to £3.99

 

Overall, all three new nicotine pouch products offer a variety of flavors and nicotine concentrations to meet personalized needs. They come in portable packaging containing 20 pouches each, making them convenient for on-the-go use. They also emphasize their smoke-free and tobacco-free health and environmental benefits. With prices ranging from £3.99 to £4.99, they are affordable and easily accessible to a wide range of consumers. The typical usage time is between 20 to 60 minutes, providing users with a sufficient amount of nicotine release time.

 

Nicotine pouches, as a new type of nicotine alternative, are gradually gaining popularity and usage rates in the market. With e-cigarette manufacturers constantly introducing new products, the nicotine pouch product line is becoming increasingly diverse, providing consumers with more choices.

 

2FIRSTS will continue to monitor the latest developments in the nicotine pouch market and provide timely updates on related product information.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Kyrgyzstan: Jogorku Kenesh committee sends draft vape ban bills back for revisions
Kyrgyzstan: Jogorku Kenesh committee sends draft vape ban bills back for revisions
Kyrgyzstan Jogorku Kenesh committee on labor, health, women’s affairs and social issues decided to withdraw for revision two draft laws related to banning electronic nicotine delivery systems and e-cigarettes in Kyrgyzstan.
Jan.14 by 2FIRSTS.ai
Scientific talk in Bursa Nilüfer spotlights cigarette and e-cigarette addiction and youth risks
Scientific talk in Bursa Nilüfer spotlights cigarette and e-cigarette addiction and youth risks
Nilüfer Municipality in Bursa held a scientific talk titled “Does Addiction Change Form? Cigarettes, E-Cigarettes and Lung Health” as part of February 9 Quit Smoking Day, aiming to raise awareness of the social impact of tobacco addiction. Experts discussed cigarette and e-cigarette addiction, risks for young people, harms of secondhand smoke for children, and health outcomes linked to tobacco use.
Feb.10 by 2FIRSTS.ai
MEPs seek Commission answers over EU trade officials’ contacts with PMI
MEPs seek Commission answers over EU trade officials’ contacts with PMI
POLITICO reports that five members of the European Parliament’s health committee want to invite the European Commission to answer questions about its contacts with Philip Morris International (PMI), following a POLITICO and The Examination investigation into extensive meetings between EU trade officials and tobacco lobbyists.
Jan.15 by 2FIRSTS.ai
NASCAR adds nicotine pouch sponsor Grizzly as official partner; zone renews RCR deal for 2026
NASCAR adds nicotine pouch sponsor Grizzly as official partner; zone renews RCR deal for 2026
NASCAR Holdings has struck a partnership with Grizzly, a nicotine pouch brand under Reynolds American, making it an official sponsor across NASCAR and its track portfolio, with financial terms undisclosed. Separately, zone, a nicotine pouch brand owned by Imperial Brands’ U.S. subsidiary ITG Brands, renewed its relationship with Richard Childress Racing (RCR) and will continue sponsoring Kyle Busch’s No. 8 car during the 2026 season.
Jan.26
Cyprus customs seizes 269 packs containing cannabis and THC; Pharmacy Department flags unauthorized CBD products
Cyprus customs seizes 269 packs containing cannabis and THC; Pharmacy Department flags unauthorized CBD products
The report says an international operation across EU countries aimed at detecting illicit substances in e-cigarettes also took place in South Cyprus, where multiple e-liquid items and products containing cannabis and THC were seized. It states the operation, titled “eVAPER8,” was conducted by the International Narcotics Control Board (INCB) in November and December to identify e-cigarette liquids that may contain synthetic drugs.
Feb.09 by 2FIRSTS.ai
IMiracle  Announces 2025 R&D Progress with Over 2,200 Patent Applications Worldwide
IMiracle Announces 2025 R&D Progress with Over 2,200 Patent Applications Worldwide
IMiracle announces significant R&D progress in 2025, with over 2,200 patent applications globally and 900 authorized patents.
Dec.18 by 2FIRSTS.ai