Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend

Market by 2FIRSTS
Aug.22.2024
Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Lost Mary, Elux, and Vapes Bars launch new nicotine pouches in the UK market, catering to different tastes and preferences.

Special announcement:

This article is for internal industry research and exchange only, and does not make any brand or product recommendations; minors are prohibited from accessing.


 

Recently, 2FIRSTS noticed that well-known British disposable e-cigarette brands such as Lost Mary, Elux, and Vapes Bars have all launched their own nicotine pouch products, namely Elux Nicotine Pouches, Lost Mary Airplane Mode Nicotine pouches, and Vapes Bars Ghost Nicotine pouches.

 

It is worth mentioning that the UK e-cigarette retail website VAPEUK has recently launched a new section dedicated to nicotine pouches, indicating the increasing popularity and importance of nicotine pouch products.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: VAPEUK

 

Lost Mary Enters "Airplane Mode" with Nicotine Pouches

 

Lost Mary's Airplane Mode is the latest nicotine pouch series introduced by the Lost Mary brand. The new product is named Airplane Mode and is designed to help users curb their cravings while traveling by plane or train. It comes in 6 different flavors and 3 different nicotine strengths. According to the introduction, each pouch can last for 45 minutes, providing a long-lasting nicotine experience without the need to smoke or vape.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: disposavapes official distributor website

 

Looking specifically, the main features of Lost Mary Airplane Mode nicotine pouches include:

 

  • Six flavors: Ice mint/Cool storm/Freeze ice/Strawberry/Rose grape/Polar mint. 
  • Three nicotine strengths: 9mg, 18mg, and 30mg. 
  • Specifications: 20 pouches per pack/Smoke-free/No tobacco 
  • Usage time: 30 minutes 
  • Price: £4.99

 

Elux Nicotine Pouches: Lasting up to 60 Minutes of Use

 

At the e-cigarette expo in Birmingham, UK this May, the Elux brand made its debut with the "Elux Nicotine Pouches" series for the first time.

 

The product has been officially launched on the online retail store in the UK. The new product released by "ELUX" comes in 5 different flavors and 3 different nicotine strengths.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK official website

 

Specifically, the main features of the Elux nicotine pouches include:

 

  • Five flavors: banana/fresh mint/ice/sweet melon/watermelon
  • 3 levels of nicotine concentration: 10mg, 14mg, and 17mg
  • Each pack contains 20 pouches, is smoke-free, and sugar-free. 
  • The pouches have a usage time of 60 minutes
  • Price: 3.99 pounds

 

In addition, the e-cigarette distributor website Vapestreams also states that Elux nicotine pouches will soon be launching a variety of flavors including apple, strawberry, raspberry, berry, and Coca-Cola for consumers to choose from.

 

Vapes Bars Introduce Nicotine Pouches with 6 Different Flavors

 

Vapes Bars brand showcased their "Vapes Bars Ghost Nicotine pouches" at the Dubai World e-Cigarette Expo in June. After some preparation, the new product is now available on select retailer websites, featuring six flavors and three different nicotine concentrations.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK distributor official website

 

Specifically, the main features of Vapes Bars Ghost nicotine pouches include:

  • Six flavors: Lychee/ Frosted/ Ice mint/ Blueberry Ice/ Citrus/ Mango 
  • Three nicotine strengths: 6mg, 16mg, and 20/25mg 
  • Specifications: 20 pouches per pack/ smokeless/ no tobacco 
  • Use time: 20-30 minutes 
  • Price: discounted to £3.99

 

Overall, all three new nicotine pouch products offer a variety of flavors and nicotine concentrations to meet personalized needs. They come in portable packaging containing 20 pouches each, making them convenient for on-the-go use. They also emphasize their smoke-free and tobacco-free health and environmental benefits. With prices ranging from £3.99 to £4.99, they are affordable and easily accessible to a wide range of consumers. The typical usage time is between 20 to 60 minutes, providing users with a sufficient amount of nicotine release time.

 

Nicotine pouches, as a new type of nicotine alternative, are gradually gaining popularity and usage rates in the market. With e-cigarette manufacturers constantly introducing new products, the nicotine pouch product line is becoming increasingly diverse, providing consumers with more choices.

 

2FIRSTS will continue to monitor the latest developments in the nicotine pouch market and provide timely updates on related product information.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

German Customs Seize 115,800 Vapes in €1.4 Million Tax Case
German Customs Seize 115,800 Vapes in €1.4 Million Tax Case
Germany's Magdeburg Main Customs Office seized 115,800 untaxed e-cigarettes containing a combined 4.366 million mL of e-liquid during four truck inspections between August 10 and September 4, 2026. The seizures prevented an estimated €1.397 million in tax losses and set a record for the customs office's jurisdiction. Criminal proceedings have been initiated against four truck drivers. The case follows a separate German investigation involving more than 7.6 million illicit vapes and an estimated €33.3 million in excise-tax losses.
Enforcement
Oct.13
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Philip Morris International (PMI) has launched ZYN Melts in the UK, introducing a fully dissolvable oral nicotine tablet format alongside the brand's existing nicotine pouches. The range includes Cool Mint and Peppermint, each offered at 1mg and 2mg of nicotine per tablet, creating four SKUs. Each can contains 20 tablets and is priced at £6.50 in the UK. Unlike ZYN nicotine pouches, Melts are placed between the upper lip and gum and dissolve completely during use.
News
Sep.29 by 2Firsts Perspectives
EU Vape, Heated Tobacco and Nicotine Pouch Tax Reform Reaches Ministerial Talks: Sweden Opposes Proposed 2032 Minimum of 50% of Retail Price or €50/kg for Nicotine Pouches
EU Vape, Heated Tobacco and Nicotine Pouch Tax Reform Reaches Ministerial Talks: Sweden Opposes Proposed 2032 Minimum of 50% of Retail Price or €50/kg for Nicotine Pouches
EU finance ministers are scheduled to discuss tobacco excise reform on November 9, 2026, seeking agreement on higher minimum duties for conventional tobacco and a common EU minimum tax framework covering e-cigarettes, heated tobacco and nicotine pouches. A November 5 Council document identifies nicotine pouch taxation as the main outstanding issue. The Irish Council presidency proposes phased increases, reaching 50% of retail selling price or €50 per kilogram in 2032. Sweden has formally said it cannot support the current compromise, objecting to both the proposed nicotine pouch tax burden and the adjustment of minimum rates based on national purchasing power. The package also addresses cross-border personal-use reference quantities, raw tobacco controls and the continued exclusion of traditional tobacco snus.
Regulations
Nov.10
Special Report | From New York to Washington: How FDA’s Tobacco Center Is Reworking Product Review
Special Report | From New York to Washington: How FDA’s Tobacco Center Is Reworking Product Review
FDA’s Center for Tobacco Products is reshaping how it approaches tobacco product review. Based on 2Firsts’ on-site reporting in New York and Washington, this report traces CTP’s emerging direction: stronger links between PMTA and tobacco harm reduction, more category-specific review, greater emphasis on decision-relevant science, more predictable timelines and expanded use of sPMTA for product modifications. CTP also acknowledged major constraints, including just nine PMTA review teams, persistent backlogs and limits on hiring capacity.
Regulations
Oct.08
U.S. Judge Stays Helix, NJOY Challenge to FDA PMTA Rule Pending New Rulemaking Court Stays Altria's Helix, NJOY Challenge to PMTA Rule as FDA Prepares New Rulemaking
U.S. Judge Stays Helix, NJOY Challenge to FDA PMTA Rule Pending New Rulemaking Court Stays Altria's Helix, NJOY Challenge to PMTA Rule as FDA Prepares New Rulemaking
A federal judge in Texas on Oct. 8 granted a joint request by the FDA and plaintiffs including Altria subsidiaries Helix Innovations and NJOY to stay litigation challenging the agency's 2021 PMTA rule. The court cited FDA's anticipated rulemaking concerning the regulation at issue. FDA announced on Sept. 28 that it intends to reassess the PMTA framework and could initiate new rulemaking to replace it. The parties must file a joint status report within 45 days and every 45 days thereafter. A motion by three Reynolds American companies to intervene remains pending.
Regulations
Oct.10
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
Philip Morris International (PMI) showcased IQOS heated tobacco systems and nicotine pouch products at Technovation 2026 in Buenos Aires on October 7–8, presenting research on consumer attitudes, regulatory developments and illicit cigarette trade across Latin America. PMI Chief Global Growth Officer Stefano Volpetti said smoke-free products accounted for more than 7% of the Mexico City market. Argentina repealed its heated tobacco ban in May 2026 and introduced registration requirements for tobacco and nicotine products, while local media reported nicotine pouch sales in Mendoza. A PMI-commissioned survey found that only 8% of respondents across four Latin American countries were familiar with nicotine pouches. A separate KPMG study estimated illicit cigarette consumption at 77 billion sticks across 11 markets in Latin America and Canada in 2025.
PMI
Oct.13