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Recently, 2FIRSTS noticed that well-known British disposable e-cigarette brands such as Lost Mary, Elux, and Vapes Bars have all launched their own nicotine pouch products, namely Elux Nicotine Pouches, Lost Mary Airplane Mode Nicotine pouches, and Vapes Bars Ghost Nicotine pouches.
It is worth mentioning that the UK e-cigarette retail website VAPEUK has recently launched a new section dedicated to nicotine pouches, indicating the increasing popularity and importance of nicotine pouch products.

Lost Mary Enters "Airplane Mode" with Nicotine Pouches
Lost Mary's Airplane Mode is the latest nicotine pouch series introduced by the Lost Mary brand. The new product is named Airplane Mode and is designed to help users curb their cravings while traveling by plane or train. It comes in 6 different flavors and 3 different nicotine strengths. According to the introduction, each pouch can last for 45 minutes, providing a long-lasting nicotine experience without the need to smoke or vape.

Looking specifically, the main features of Lost Mary Airplane Mode nicotine pouches include:
- Six flavors: Ice mint/Cool storm/Freeze ice/Strawberry/Rose grape/Polar mint.
- Three nicotine strengths: 9mg, 18mg, and 30mg.
- Specifications: 20 pouches per pack/Smoke-free/No tobacco
- Usage time: 30 minutes
- Price: £4.99
Elux Nicotine Pouches: Lasting up to 60 Minutes of Use
At the e-cigarette expo in Birmingham, UK this May, the Elux brand made its debut with the "Elux Nicotine Pouches" series for the first time.
The product has been officially launched on the online retail store in the UK. The new product released by "ELUX" comes in 5 different flavors and 3 different nicotine strengths.

Specifically, the main features of the Elux nicotine pouches include:
- Five flavors: banana/fresh mint/ice/sweet melon/watermelon
- 3 levels of nicotine concentration: 10mg, 14mg, and 17mg
- Each pack contains 20 pouches, is smoke-free, and sugar-free.
- The pouches have a usage time of 60 minutes
- Price: 3.99 pounds
In addition, the e-cigarette distributor website Vapestreams also states that Elux nicotine pouches will soon be launching a variety of flavors including apple, strawberry, raspberry, berry, and Coca-Cola for consumers to choose from.
Vapes Bars Introduce Nicotine Pouches with 6 Different Flavors
Vapes Bars brand showcased their "Vapes Bars Ghost Nicotine pouches" at the Dubai World e-Cigarette Expo in June. After some preparation, the new product is now available on select retailer websites, featuring six flavors and three different nicotine concentrations.

Specifically, the main features of Vapes Bars Ghost nicotine pouches include:
- Six flavors: Lychee/ Frosted/ Ice mint/ Blueberry Ice/ Citrus/ Mango
- Three nicotine strengths: 6mg, 16mg, and 20/25mg
- Specifications: 20 pouches per pack/ smokeless/ no tobacco
- Use time: 20-30 minutes
- Price: discounted to £3.99
Overall, all three new nicotine pouch products offer a variety of flavors and nicotine concentrations to meet personalized needs. They come in portable packaging containing 20 pouches each, making them convenient for on-the-go use. They also emphasize their smoke-free and tobacco-free health and environmental benefits. With prices ranging from £3.99 to £4.99, they are affordable and easily accessible to a wide range of consumers. The typical usage time is between 20 to 60 minutes, providing users with a sufficient amount of nicotine release time.
Nicotine pouches, as a new type of nicotine alternative, are gradually gaining popularity and usage rates in the market. With e-cigarette manufacturers constantly introducing new products, the nicotine pouch product line is becoming increasingly diverse, providing consumers with more choices.
2FIRSTS will continue to monitor the latest developments in the nicotine pouch market and provide timely updates on related product information.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
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