RELX Launches New Disposable Product Pixel in Indonesia

Nov.01.2022
RELX Launches New Disposable Product Pixel in Indonesia
RELX launches new disposable product Pixel with 4 flavors, priced at 100,000 Indonesian Rupiah (about 46 yuan).

According to sources at Indonesian RELX vape shops, after releasing their new product RELX Infinity Plus on October 26th of this year, RELX has now announced another new product - one-time-use disposable product RELX Pixel. On November 1st, RELX Pixel was officially launched for sale both online and in physical stores in the Indonesian market.


A new product priced at 100,000 Indonesian rupiahs (approximately 46 yuan in Chinese currency) is now available in four flavors: Ludou Lce, Lemon Zest, Watermelon Ice, and Tangy Crape. The product is manufactured by SOMO and features FEELM ceramic cores.


The PR head of RELX Southeast Asia told 2FIRSTS that their product is globally launched in Indonesia, and will be introduced in other countries in the future, but the timeline is unspecified. The price of 100,000 Indonesian rupiahs is carefully chosen to be competitive in the local market.


On November 1st, the 2FIRSTS frontline staff visited several RELX Yueke offline flagship stores and found that the product had great first-day sales. One flagship store sold out of its inventory of one thousand units by the morning.


Product details. Photo source: Luofeng from 2FIRSTS. Product details. Photo source: Luofeng from 2FIRSTS. Product details. Photo source: Luofeng from 2FIRSTS. Product details. Photo source: Luofeng from 2FIRSTS.


RELX Pixel comes in 4 different flavors, one of which is Tangy Crape4. Image source: Official RELX website.


RELX YS has four different flavors of their Pixel product, with Lemon Zest being one of them. Image source: RELX YS official website.


The RELX Pixel has four flavors, including Watermelon Ice and Ludou Lce, according to sources on the company's official website.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

ACT Government Bill Targets Illicit Tobacco and Vapes with Tougher Powers
ACT Government Bill Targets Illicit Tobacco and Vapes with Tougher Powers
ACT Government Health Minister Rachel Stephen-Smith introduced the Tobacco and Other Smoking Products Amendment Bill 2025, expanding authorised officers’ inspection, seizure and penalty powers to address illicit tobacco and vaping. The Bill enables $1,600 infringement notices for selling prohibited smoking products and classifies illicit tobacco as a prohibited smoking product under Territory law.
Oct.23 by 2FIRSTS.ai
Co-op Faces Backlash Over Vape Promotion Strategy Post-Cyberattack
Co-op Faces Backlash Over Vape Promotion Strategy Post-Cyberattack
The Guardian reports that UK retailer Co-op is ramping up vape promotions to recover sales lost after an April cyberattack. Internal documents cite a £1M weekly sales gap and 100,000 fewer transactions. Staff say the move contradicts Co-op’s “ethical retail” image, as the government prepares to ban vape ads under the Tobacco and Vapes Bill.
Oct.28 by 2FIRSTS.ai
BAT expands facial age-estimation checks: over 600 stores covered in Europe, targeting 1,000 by year-end
BAT expands facial age-estimation checks: over 600 stores covered in Europe, targeting 1,000 by year-end
BAT has partnered with the Channel Islands Co-operative Society and Yoti to pilot facial age estimation in 10 Coop stores across Jersey. Customers scan a QR code and take a selfie; the system instantly deletes the image and returns only a yes/no against a minimum age threshold (set at 20) for the pilot. BAT already uses Yoti in 600+ stores across Europe and plans to reach 1,000 by year-end.
Oct.22 by 2FIRSTS.ai
Russian Lawmakers Propose Criminalizing E-Cigarette Manufacture and Distribution, Citing Health Risks
Russian Lawmakers Propose Criminalizing E-Cigarette Manufacture and Distribution, Citing Health Risks
Russian lawmakers propose criminalizing e-cigarette manufacturing, storage, sales, and use, citing drug crime model for penalties.
Oct.14 by 2FIRSTS.ai
Thai Cabinet Approves NHRC Proposal to Tighten E-Cigarette Regulation
Thai Cabinet Approves NHRC Proposal to Tighten E-Cigarette Regulation
Thailand’s Cabinet approved a National Human Rights Commission proposal to tighten e-cigarette regulation. The Health Ministry was instructed to raise public awareness on vaping risks and amend the 2017 Tobacco Control Act to cover all tobacco products, including vapes and new forms, while enforcing WHO FCTC Article 5.3 to prevent industry interference.
Oct.28 by 2FIRSTS.ai
Lawmakers Clash as Mexico Moves to Criminalize Sale and Promotion of Vapes
Lawmakers Clash as Mexico Moves to Criminalize Sale and Promotion of Vapes
Mexico’s Chamber of Deputies Health Commission has approved a bill establishing a total ban on vapes and e-cigarettes, with penalties ranging from one to eight years in prison and fines between Mex$11,000 and Mex$226,000 (USD ≈$600–$12,300). The proposal sparked controversy among opposition lawmakers, who argued that the legislation criminalizes users rather than focusing on regulation and prevention.
Nov.26 by 2FIRSTS.ai