Risks and Marketing Concerns of E-cigarettes in New Zealand

A frontline tobacco cessation worker in New Zealand has expressed that e-cigarettes may be a case of choosing the lesser of two evils.

A survey conducted among high school students revealed that one-fifth of them vape several times a day, and over half of them consume e-cigarettes with a higher dosage of nicotine compared to last year. This has raised concerns about the marketing methods used by e-cigarette companies.

Rebecca Ruwhiu-Collins, a member of the Smokefree Action Coalition, has stated that given the efficacy of electronic cigarettes in aiding smoking cessation, she does not wish to see them banned, especially for Māori people.

We need to have some empathy when working with our children. As smokers, they've already been through enough. We must help them quit smoking in a humane way, and if using e-cigarettes is something they want to do, then I fully support it," she said.

Rebecca Ruwe-Collins stated that vaping is not without risk and children or non-smokers should not use electronic cigarettes.

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